Banking on Digital Growth
Banking on Digital Growth

Episode · 6 months ago

191) #DigitalGrowthJourneys - Making Emotional Deposits Thru Social Media

ABOUT THIS EPISODE

Social media has come a long way since Myspace, but a lot of banking institutions are still fumbling the ball with implementing it in their marketing strategy.

I’m joined by Liz McIntyre, director of Social Media and PR at Renasant, to talk about the transformation of social media in fintech.

Join us as we discuss why ‘engagement’ dominates social media and what holds firms back from establishing an online presence with their creative content.

We’ll also chat about how that content can be used to empower women and others in financial brands and fintechs.

And finally, we’ll take a look toward the future of positive social media content - gone are the days of negativity online, because nothing can damage your brand more and break down how we can harness the power of social media to bolster digital growth.

Check out these resources we mentioned during the podcast:

- LinkedIn at Liz McIntyre

- Instagram at Liz McIntyre

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

But when you hear people talk about organic reach, right when you hear about people say like, what does that even mean? What that means is that you're not paying for eyeballs, that by having that engagement with your customers, that there's organic growth there. You are listening to banking on digital growth with James Robert Leigh, a podcast that empowers financial brand marketing, sales and leadership teams to maximize their digital growth potential by generating ten times more loans and deposits. Today's episode is part of the Digital Growth Journey series, where James Robert Uncovers and explores some of the industry's biggest digital marketing and sales stories of success. Let's get into the show. Greetings in Hello, I am James Robert Lay and welcome to the one hundred and ninety first episode of the banking on digital growth podcast. Today's episode is part of the digital growth of journey series and I'm excited to welcome Liz mcintire to the show. Liz is the VP of marketing and director of social media and PR at Renaizzat Bank, as well as the crater of rise with RENAISSAT initiative, and she was recently named one of Mississippi business journals top fifty businesswomen, and today we are going to be discussing lizzes digital growth journey around both social media for financial brands in Fintech, in addition to empowering women through the rise with Renaissance Initiative. Welcome to the show, Liz. It is so good to share time with you today. Thank you so much for having me. I'm so excited to be here. Before we get into talking social media for financial brands and and really the opportunities for financial brands to create through initiatives like you're doing as well, to empower women, not just at the bank but also in the community at large, I always like to start to show off on a positive note. What is good for you? What's going well right now, personally or professionally? It's always your pick to get started. Well, we closed our house yesterday here in Mississippi and I am going to be moving to Waco, Texas in the near future, so I'm coming your way. Well, I know before we hit record, you warn me that we might have some unannounced guests join us on today's conversation, chickens. We've never had chickens join us in the background. So if we get some chickens in the background, I would love to hear that. Well, I mean it's literally right outside of my window right now. MARLA is her name. She's literally right outside my window. We just moved yesterday into my inlaws house and this is the only soot where there's a Wi fi. So having plots of struggles today. I just feel like maybe the authenticity of it all will just make this even more fun. It is about the authenticity, because this is the world that we live in. It can't be overly scripted it. We just have to bring a real, authentic selves. We have to tell the truth because, as I share, and even as my wife joined me for a conversation I think was episode one hundred and sixty seven, we were talking about the importance to telling the truth when it comes to continuous growth, when it comes to continuous transformation, and you have a very interesting story. We touched on this before hit record as well. You did not start your career in banking. You came from and another path, another world, but after attending a BEA's Bank Marketing School, you called Your Dad and he said, guess what, I know what you do for a living. We can now talk bank lingo together. What was the path that led you to banking with a background and social media in the first place? Yeah, absolutely, I love that you remembered that. I just felt so bad, you know, after going to bank marketing school and Learning, I just felt so bad that I had no idea what my dad did for twenty years. You know, like he did so much in our...

...community and I knew that he was involved and, you know, had like he worked so hard, not just for himself but for other people, and I don't think I really understood that until I got into the financial industry and learned what our bankers do every day. I came from a hospitality background, so I was doing marketing for a restaurant group and then for a hotel, and the reason that I was kind of sought out for this position was because, although we had a few people on our marketing team at that time, there was no one who was taking ownership of the social media aspect. And, as we know, thanking is a service. Yes, thanking is working with people, and so, instead of just posting on social media and not engaging and not dealing with customer service issues, we wanted. Well, they wanted to find someone to bring on the team who had that customer hospitality side but also had the marketing, creativity enginuity side. So that's how it all kind of came to be. And what people don't understand is, you know, half the time that I'm on social media is helping customers, which is so important and what so many people don't understand about social media managers. Yes, and I think that right there is you finally gained awareness through the bank marketing school of like, this is not just about what we're doing, it's about the value that we're creating for the people in the communities that we are serving, and that idea of communities, that idea of community that goes beyond now physical boundaries. Zip but it's also digital, it's also social, it's and it really is from a place of servant to it. It's a servant heart leadership perspective and absolutely, and I want to go back in your mind here, because because you know and and look at this from a broad lens to start with, because when it comes to social media, it's not two thousand and twelve anymore. And I say it's not two thousand and twelve, that was the year that I swore I would never talk about social media again at another conference because at the time, really from like two thousand ten eleven, I was getting invited to speak fifteen to twenty times a year about what is facebook, what is twitter? But there was a problem. As much as I talked about not just the what or the how but really, more importantly, the why. Social media is important for financial brands, even more so for community financial brands. The simple fact of the matter is no one was really transforming the way that they thought about marketing and social media in a digital world. The struggle, as they say, was real. So, once you go back in your mind, once you go back in time, would have been the greatest transformations you have seen around social media, not necessarily from a channel perspective, because I think that's more tactical in nature, but more from a strategic point of view. So when I was first starting off in social media, yes, it was more just get things out there, you know, it was just post put whatever. It doesn't have to be perfect, just get it out there, which I do believe that there's a time in a place for that. But now it is about engagement. If there is no engagement, then you have no social media presence. Yes, you can have all the followers in the world, but unless you were on there communicating with your customers and being authentic in a way of understanding what their needs are and what they're looking for, then social media doesn't really have a...

...role anymore, if that makes sense. I mean you can post creative content on there all day long, but unless you're engaging with the people, then it's not going anywhere. I mean, that's what I call like when you hear people talk about organic reach, right when you hear about people say like, what does that even mean? What that means is that you're not paying for eyeballs, that by having that engagement with your customers, that there's organic growth there and that's how you're getting in front of people. Well, if you connect us back to the physical world, it's like going to a chamber of Commerce event and then ye kind of just standing off to the corner and waiting for everyone to come to you. Know you got to get out, you got to meet, you got to greet, you got to say hello, but then it's not about your conversation. It's really about it's flipping it around, it's trying to get the other person to open up and share more about them, because when people share about themselves, that's where you start to learn. So now you know, if we look, you know ten years post two thousand and twelve, there's more market intelligence that we can bring from this so that we can inform other areas of the bank. I want to go back now to two thousand and eighteen, March, because that's when you join the bank. Things were a little thin at the time around just marketing as a whole. No one was taking ownership. I think you know what you were just sharing too and unpacking was what you've seen. We've moved from a reactive stance to more of a proactive stance. How how was social media viewed back then, in March of two thousand and eighteen, when you joined? I think it was seen as something that we had to have, Yep, but nobody really understood why, why we had to have it, but they knew we had to have it, and that is such a mistake because I truly believe you don't have to be on every single social media platform. I actually do social media training for our employees. I don't know if I told you this part, but I go in and I talked to our bankers. Obviously I haven't been in person in a while, but when I first started in two thousand and eighteen, I traveled all over our footprint just to go and train our bankers and our mortgage lenders on how to use social media professionally. And it's so funny that you said that about the Chamber of Commerce, because that's the exact example I give. I'd say I want you to start seeing social media as your new Chinese umber of commerce. I want you to start seeing social media as your new business networking group. Yes, this is when you go to chamber commerce, Commerce events. How many times do you go and you speak to the exact same people about the exact same thing? This is a way to expand that network. It's a way to get in front of them, even when you can't, when we're in the middle of a pandemic. It's a way to expand those relationships, expand that conversation, and a lot of people were not thinking about social media in that way. And so trying to get our community bankers to think outside of just going to these events and how can you take networking and service, yes, even a step further. Yeah, you know, and I'm so happy to hear that you're taking, once again, a proactive stance. You're leading in this direction, because I'm predicting that over the next three to five years, the micro has the potential to beat the macro when it comes to social media, and what I mean by that is the micro brands of our individual bankers, are lenders, are leaders, even our branch managers, have the potential as a collective whole, to beat the macro of the corporate brand. And we're seeing that organic reach is abysmal, you know, but just like people bank with people, connect and have conversation and digitally socially with people, and so...

I'm so encouraged to hear you're taking this as part of of internal training, internal education, to where all of these other will call them team players, social media becomes more than just a marketing activity but an organizational wide activity to amplify reach, to build trust and local markets. What are some of the road blocks that's you have to address when having these conversations, because I hear a lot of these roadblocks as well, but I mean your boots on the ground. I'm want to get your take on this. What holds people back from thinking that they can do this themselves. So the first would be that most of our bankers are scared of making a mistake. MMM, they're very scared about doing something against compliant. We have created a website called renazant masoncom. Now this is a public website, but we use it specifically internally and it is a place where all of our social media content lives, so that our bankers and lenders are employees and really anyone can go and share directly off of that website and have the confidence of knowing that is all approved content. And so many people say we'll Liz, I just don't even know where to start. I don't even know what to say, and I'm like howpy in pace right written out of paragraph for you. It's right there. And the things that you're a banker, you're educated in all of this, you understand the language. Don't be scared to share this information and you know the things that we really focus on with our content, so that are thinkers and mortgage unders feel confident. Is that all of it is driven by just a couple of factors, and one of them does it bring any value? Yep. What is the value of the content? That's there. It's education, so either educating people on our product, educating people on Financial Literacy, giving tips and things like that. We all know that those are things that bring value. The second is entertainment. Hmm, let's just be real. Social Media is filled with entertainment twenty four seven, all day long. What do you think people are actually doing on their phones? They're either researching or they're watching videos of like pass. I mean, let's just be no, this is a really important note that I want to hit the pause button here because, you know, a lot of the conversation within financial brands have been arounded like that's great, but there are two ways to look at this. There is the big data that informs this is what people do at scale, but then there's also the thick data that really dives deep into why people do what they do, why they feel the way that they feel. It's the qualitative side of things. And if data is the oil of the Digital Economy, I say that attention is gold, because attention, it's what we buy, it's what we trade on, you know, and, like you said, there's cat videos, there's stick dock, there's a million different things, and I believe that, as financial brands. If people have gifted us with their attention, even if it's just five to ten seconds, and that is a gift that they have given us, because that attention could be turned in a million other places. We should do everything in our power to provide them with the return on their time, a return on their attention, so that they leave even better than than they came in the first place. A hundred percent.

Absolutely, and you know, one of the things that we do. So we have that value piece right with the entertainment piece. We have done a ton of different web series and something that my boss always talks about, John Oxford, who's the director of marketing at Renaissann, he always talks about our content and that it fits with our tagline, which is understanding you. The content that we post is relatable to our customer base, and I even take that a step further. I say that by understanding you, which is our tagline, we understand southern culture. We are a southeastern bank. We are nowhere else in the country and what is bigger in the south than SEC football? As best say, it's football, y'all. There's nothing else. It's a religion. I mean it is what people live for. Most of here. And and so partnered with SEC shorts and it is just gone viral. It's crazy. Did we think that was going to happen at the beginning? No, but it is about understanding who our customers are and what they look for, and what they're looking for is entertainment and what connects to them. And it's not just entertainment, it's also emotional. It really is. And you mentioned John and just to connect some dots for the dear listener, John joined me for a podcasts all the way back to episode thirty two, and so that was about a hundred and sixty episodes ago or so. But what's your talking Nassa Nationcom? Check it out, because under it you have shows like you mentioned sec shorts, but then you got welcome, y'all. You've got say it's southern, you've got dreamed together, you've got building us with Tara and West. It's all of these and it's now more than just social media. The conversation is now gone beyond social media. This is about content. Social media is just a distribution channel to bring that content to bear, to make these emotional connections with people, to place deposits within the trust fund that sits between their ears, and so I'm curious, like, what has this journey been like? We mentioned value before, but once again I want to dive deeper into this air, because this is another struggle I hear from marketing teams and even from their exact teams when it comes to proving the value of, quote unquote, social media or the value of, quoteunquote, content. What are the opportunities to prove value beyond just vanity metrics of likes and clicks and shares, but to dive even deeper into more of what we will call like emotional deposits? Where's value creation? How are you having these conversations internally? Yeah, so. And if you listen to the names of a majority of those shows, how many of them connected to the South? Yea. Is it is this emotional, deep connection with our customers that's more than just a superficial there's thought that goes into every single one of these pieces. I mean, as we all know, and this is also a question I'm sure you get all the time, is we don't have the money to do that. Part of it is it's to not be scared. We are so scared that what we're going to put out there is going to cause problems and that's a risk. It is and we have to work hand in hand with our compliance team to make sure that what we're doing is going to be okay to post in the long run. I mean, you know, we don't want to spend all of this money right producing a show and then coming to compliance and saying, Hey, can you look at this show and approve it? That's not going to happen. We have to let our compliance seem no up front in the strategy, in the creative stage, to let them know...

...what we're thinking and how this relates to our customers and connects them to our bank. But the way that we do this is that we don't necessarily sell a product. It's not about product, it is about the connection. It is about getting those getting this content in front of people's eyes to exactly what you're saying, making an emotional post in their head to get them to think about us. We want to be top of mind awareness. We want to create conversations and that's what this content is about. Digital growth is a journey from good to great, but sometimes this journey can feel confusing, frustrating and overwhelming. The good news is you don't have to take this journey alone, because now you can join a community of growth minded marketing and sales leaders from financial brands and sin text who are all learning, collaborating and growing together. This it digital growthcom slash insider to learn more about how you can join the digital growth insider community to maximize your future digital growth potential. Now back to the show, and that's exactly what we used to do back in the day, like with broadcast, TV, radio, print. It was all about that kind of top of mind awareness. But this is a little bit different. That was a very static, one way dialog. This is now more about community and I don't even like to use the word audience building anymore. I like to really think about this is community building, because audience building, what do you do when you're in the audience? You're passive. It's still one way. Community. Is Now dialog and I'm glad you bring up the point of risk because that then connects a dot to a conversation that I just had the episode right before you, episode one hundred and ninety, with Amanda Cohen, and we are talking about the need to get compliance involved in the conversation early and often, and there's a lot of times that the education has to come in to inform this is why we're doing what we're doing. Most importantly, then we once we inform the why, then we can talk about the what and the how, and then they're like Ah, I get it, and so it takes the way. That risk. But what's you're really tapping into is niche market affinity, and that requires, I'm not even say little. That requires oftentimes a lot of courage, because you're basically saying this is who our ideal account holder is and we're going to double down on this. And then if you're outside of this, if you don't connect it, if you don't resonate with this, it's okay, will still take you in, but this is who we're really looking to attract, this is who we're really looking to create value. How does those how do those conversations transpire internally, because sometimes I hear bakers say, oh well, we can't like we can't niche down around like family business, for example, or we can't niche down around the GIG economy. How do you handle those conversations? So I think of it. You know, you do have to have a very well rounded strategy when you do start thinking about these niche markets, because the thing is that you don't just have to focus on one niche market right. You can focus on several at the same time, and I think that's what a lot of people can't wrap their heads around, because they are only wanting to focus on one thing at one time. You have few double and you don't need to be scared that something's not going to do as well as the other because you don't know what relationship are benefits are going to come out of each of those niche markets if you don't so one of the things we do is our, say, at southern web series, so that is with a couple who have a podcast, Sarah Stone Smith and Courtney goalsby to say at southern podcast, they strictly focus on when in in the south who are either entrepreneurs,...

...small business owners or are just movers and shakers who are, you know, doing things in their communities or their workspace that that other women may not be doing. They're kind of paving the way and we connected with them and we've expanded their podcast into a web series and it focuses on these women who are doing absolutely incredible things and the women who follow the say at southern podcast, they are loyal followers for me and Sarah say jump, they say how high? I mean the love these women. It is a strong community and so when they are telling these stories of these women and they say go check out this product or go check out her art or go check out what she's doing, they go yeah, we couldn't got reached that audience without them and we are reaching a whole new group of women who we would have never reached otherwise through this small niche community. I love the fact of a couple points that you're touching on. You're collaborating with other quote unquote, influencers in the market place. Number One, yes, and and number two, it's really about empowering women, because that is set and we had a conversation on this podcast before, and I forget the episode number, but we were exploring how women and that the whole market, whole demographic is such an untapped opportunity, whether it be on the retail side or on the commercial side. There's so it's an abundance of opportunity to tap into. I think about even Sherry storm years ago and the work that she was doing around this back in two thousand and nine eleven, for example, over it verity credit union. She was really, I would say, you know, ahead of the game with that. But you're also ahead of the game here as well, because you're looking at expanding this not just from an external perspective, but even more so from an internal perspective, to increase the engagement, to really elevate women through the rise with RENAISSAT initiative. What's The backstory here? How did this come to be? Because I think it's important that we tie this all together, because this is about advocacy, this is about bringing people together for a cause, both internally externally, having a cause, having a purpose that is bigger than the present moment that we're all working towards together. Yeah, thanks for bringing that up. You know, coming from a hospitality background, I would say that it was a much more diverse community than when I initially got into the financial industry. You know, I'm going to conferences. I was, you know, I was trying to educate myself, very new to the financial and banking industries, and I came to John Oxford and said, you know, I'm really shocked at the lack of diverse at these conferences. I went to one conference and there were maybe one or two people of Color at the conference and then there was only one panel that had women on it. There's a key note speakers who were women. There were no keynote speakers or even speakers in general who were African, American Asian. No other diversity is all white men and and I just went to John and I said I'm not really sure how comfortable I feel about and who said, well, what are you going to do about it? And so I said, well, you know, I've been thinking and you know our bank is seventy one percent women it, but we look at board and when you look at our senior executive management level,...

...those numbers don't add up. So what is it that's keeping women from taking those next steps in leadership and also, why aren't we talking more about this and bringing awareness to it? I think that this is a space that we have not yet explored. You know, big companies were already doing it, you know, you look at capital one, you look at space like they have these and entrepreneurship programs and things like that. A lot of community banks and regional banks had not necessarily put their money where their mouth is yet, and that's what I wanted to help renassant do and so it really just kind of John said, all right, I've got the name for it. I'm not taking credit for it, but it's rises with rentozst. I was like okay, great, yeah, that's perfect, and he's like okay, now you go do the work. He's like, if this is going to be for women, it needs to be powered by women. He's like, I want you to take it, I want you to own it, and he's like and I will back you up every step of the way. So that's really how the program got started. And now, four years later, so all right, yeah, we will be having our inaugural women summit, which will be in Birmingham, Alabama on May tense, where we will have women from all across our footprints who probably have never met book to bring them together to do professional development, learning about their strength, and we're bringing in Natalie Bartholo, music girl banker, to come in. She's going to be our keyut speaker and it's really an opportunity for these women who, you know, are really the foundation of Renassant Bank, who are the movers and the shakers but maybe not haven't quite reached their leadership potential yet maybe they just hadn't been given those opportunities, maybe they haven't felt like they had the confidence yet to take that extra step. And so this is what that is going to focus on and give those opportunities to women within our company who may not have had them otherwise. You're hitting on so many points and you just get me so excited because we have four kids, two boys, two girls, but I'm going to tell you my daughters like watch out world, particularly with our nine year old. I mean she is just little Miss Entrepreneur. I mean she is just gonna do tremendous I'm hoping she's like a hundred times more successful than I'll ever be because she has such a bright future ahead and there are, of all these opportunities that will continue to support and developer. And I'm loving how you're doing this internally because, like you mentioned, you start internally. We would you say, like seventy percent or so of your team at the bank or women. Now consider the fact here too, this is from her MONEYCOM. More than half of Women Control Household Finances, investments and retirement planning. So we're missing this market opportunity once to get on the commercial side, on on the retail side. And what you're doing here is an internal external initiative, because this is about internal professional development for women who work at the bank, it's about promoting external professional development opportunities for women entrepreneurs and it's about out reaching to young women to promote leadership and careers in banking and business. And you know, you mentioned the girl banker. Now on the Bartholomi, she joined me for an episode back in ninety six. Now we can start to connect all of this back together because that's her personal brand. The personal brand, once again, has the potential to be even, far greater than the corporate brand. Now, if you can build these personal brands, and I'm I would love to like seats like flash forward five years and look back to this conversation today. And if you know Natalie Barth Dollo Mules doing this, she's been on the show. Jennifer Beaston, she's a nation's top one percent mortgage lender who's doing amazing things with her personal brand in the mortgage...

...space. Carrie an Betton Stimpson, who is the chief marketing officer at jmmb group out of Jamaica. She has the internal marketing podcast and it's all about employee advocacy, social everything that we're talking about. So this is the future. But what's again, like everything in banking, takes a little bit of time to get a ground swell, but we're right here. Even bryce nobles at Mx and the work that he is doing around this idea is just it's such an exciting time to see the future being created and really kind of creating it together. Speaking about the future and as we start to wrap up here, this has been a fantastic conversation, Liz, I appreciate the knowledge, the insight, the ideas that you've brought today to share, to educate, to empower, to elevate others. The dear listener, what are you most hopeful and excited for as you look ahead towards the future? Will call it, of just social media, of content, it within the financial services industry as a whole. Well, I think that one of the main things that I am excited about with moving forward is specifically within Renaissance Bank and the financial industry is a whole, that this idea of advocacy will become a staple within mission. So you know, you hear banks talking about all the time their mission statement and their valued and I know that moving forward, no matter what the future hold, I truly believe that rides Renosat will become a foundation of that miss and that women will know that when they're looking into entrepreneurships, when women are looking for jobs, but they will think about renasst because they know that they that renassant puts money where their mouth is, and I hope that can start to grow within the financial industry in general. Social Media Wise, I am loving all of the positive content that professional companies are putting out. You know, so many things that we feel online. It's just so negative. And Yes, part what I tell our bankers all the time is that even if you don't necessarily see the value of what you're posting or engaging with your customers, you putting out this education or entertainment or emotional content, is putting out positive information. We are not honing on here, we are not honing on anger, we are not honing in on any of those other triggering, you know, negative things on social media that by putting out positive content that we are helping to meet to make social media, in the digital space, a more positive place. I want to end on that note and I want to tap into the analytical mind, the left brain mind of the bank or who is like all this is all just feel good stuff, but does it really create value at the end of the day? Frost Bank out of Texas has developed a program called opt for optimism to where they've been able to quantify the power of the positive mindset, the power of positive psychology, to where they found that optimists are seven times more likely to experience better financial health than pessimist. Optimist experience one hundred and forty five fewer days of financial stress a year than pessimist, and optimists have half the number of financial setbacks than pessimist. This is why I see the future of financial services going beyond just services we started this conversation, but really be getting to build coaching in to not just transform people's product, but to, more importantly, transform their behaviors,...

...their actions, their habits, and the only way that we can do that is to transform their beliefs, their mindset, structures, their relationship with money. We're really tapping and I think something very interesting, to be great to pull this out of the archive three to five years from now and say, wow, look at how far we have come on this journey together as individuals, as teams, as organizations, as an industry. I want to wrap up here with a really practical question, because all growth begins with a small, simple step. Ford, what is one small thing that you would recommend the dear listener do with their financial brand or their fintech to maximize their future growth potential through social media, through content? One small, simple step, best next step. What that one thing be? I love that you ask that, because there was something that I wanted to say and it just fit. I love how this conversation is literally just gone full of our Cole you never know until you just do it. That's like Nike says. You never know what will come from a social media post. You will never know what will come from having a conversation with your supervisor about an idea. You will never know until you ask. I feel like so many people are so risk over and then also are scared, for some reason, to talk to their superior about an idea or about something that's bothering them. Communication is key and you will never know what could come out of those conversations, whether in person or online. You will never know what will come out of conversations, just like this has been a fantastic conversation that I hope inspires new ideas and new thinking for those who are listening to then also, we take action and have those conversations internally with others at their financial brand. That might be with others on their marketing team, that might be with others on their cells team, it might be with their lenders or their leaders. But continue the conversation, continue to discussion, because that's how we continue to all grow from good to great. Speaking about conversations, Liz, what is the best way for someone to reach out connect with you, say hello and continue the conversation we've started here today? Well, thank you. Yeah, they can find me on Linkedin at Liz Lancaster McIntyre. That was my maiden name to live Lancaster Macintyre, and then the same thing on instagram. If you want to get some videos and pictures of chickens and EXPIERI's to see all the way back around and want is to see a Mississippian moving to Waco, you can find me on Instagram at list is Lancaster McIntyre and see all of that fun stuff there. But please connect with me on Linkedin that I think that's one of the most underappreciated social media platforms is Linkedin when you use it correctly, and I would love to connect with you there. Connect with Liz, learn from Liz, grow with Liz. Thank you for joining me for another episode of banking on digital growth. This has been a tremendous amount of fun. Thank you so much for having me. I really forget this is like, uh, it's just been great. Thank you so much. Until next time and, as always, be well, do good and make your bed. Thank you for listening to another episode of banking on Digital Growth with James Robert Leigh. To get even more practical and proven insights, along with coaching and guidance, visit digital growthcom slash insider to join a community of growth minded marketing and sales leaders from financial brands and VINTEX. Until next time, be well and do...

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