Banking on Digital Growth
Banking on Digital Growth

Episode · 11 months ago

70) #ExponentialInsights: Building a Personal Brand Means Investing In Yourself feat. Greg Martin

ABOUT THIS EPISODE

You’ve heard the saying: There are riches in the niches.

Well, it’s true — especially when building a personal brand.

Just ask Greg Martin, Chief Consultant at The Entrepreneur’s Banker and Commercial Banker at Truist, whose killer LinkedIn content has made him The Entrepreneur’s Banker.

He joins me on the latest episode to discuss:

- The importance of delivering value and building a personal brand

- Why it’s never about you — it’s about the hero (your customers)

- How to get started with your personal brand

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
 

...if you wanted to be professional, ifyou wanted to sound good, if you wanted to do something that has maximum valuebecause people aren't distracted by you stumbling over your own words, thenyou're gonna have to invest in yourself. You're gonna have to take time andyou're gonna have to sacrifice. You're listening to Banking on DigitalGrowth with James Robert Ley Ah, podcast that empowers financial brandmarketing, sales and leadership teams to maximize their digital growthpotential by generating 10 times more loans and deposits. Today's episode ispart of the digital growth Journeys Siri's where James Robert uncovers andexplores some of the industry's biggest digital marketing and sales stories ofsuccess. Let's get into the show. Greetings in Hello, I Am James RobertLey and Welcome to the 70 episode of the Banking on Digital Growth podcast.Today's episode is part of the digital growth journey, Siri's and I'm excitedto welcome Greg Martin to the show. Greg is the entrepreneurs banker. He isa certified profit first banker and a strategic banking adviser as acommercial banker for truest Welcome to the show. Greg, Jim Driver, thank youso much for having me and thank you. First off, thank you for what you do onthis podcast. Really helping people like me and executives and people inthe financial services world to get into the 21st century. So thanks forkicking us that way. Well, I appreciate the kind words and to flip it aroundyou and others like you other leaders. You're the reason why I continue to dowhat I do because I really believe that all transformation begins with twothings. One by telling the truth, telling the truth to ourselves, wherewe've been, where we are and where we can continue to grow. And the numbertwo transformation begin just with training and education gaining newinsights and clarity into what the future could be. And and so that's whatI want to talk about specifically around just your own personaltransformation, your own personal growth, Thinking about the future. Ireally can't help but think of the role of personal branding as a banker inthis post Covad digital world is gonna be more important now than ever beforeand even saw this morning. Uh, a nar tickle that J. Paultre had shared J wasah, guest on the show on Episode 51 talking about humanizing digitalexperiences. And the article he shared was titled Investing in Your PersonalBrand, in a quote that J J had noted was, Don't wait until business is slowor it's time to find the next job. Before you think about working on yourpersonal brand, the time to mend the hole in the roof is when the sun isshining, not when the storm comes. So...

...thinking about personal brand and justyour own journey of growth can can we just first start off with Why? Why takethe time to build a personal brand In this digital post covert world? We'reall navigating through together. Well, first off, I would like to know when j.Things that banking is slow. I pulled it all night, or I'm sure there's a lotof other bankers that first off, let me say last year, especially during the PP p one rollout, entrepreneurs had the most difficulty we without doubt, theywere struggling and we needed to step up and we did. But daggone I have notpulled an all nighter since I was in school, but during tpp it was, it wasall night. So it's never gonna be slow. I don't think it is. And I think it'san important point because this is really about intentionality. It's aboutcreating space and time. But the only way we're going to create space andtime is if we have awareness and clarity in tow, why this is importantto begin with in the first place. So thinking and reflecting on your ownjourney, why take that time? Why create that space and time when there So muchthat we could be doing to really focus on building a personal brand? Well, I Ithink I'll answer that with a little bit of a story. I'm a bit of a marvelnerd. I've got a 12 year old, and so we nerd out on all the Marvel movies andand I think it was one of the Iron Man movies. But it was. It was a visionthat Tony Star had of the future and the future of all of the Avengers thatwe're all laid out and they were all defeated. So I had my vision, and myvision happened in 2000 and 18 in Austin, Texas, at at a conference thatwas hosted by Precision Lender is the Bank on Purpose Conference. And that'sanother great banking podcast and their CEO, Carl Radon and Jim Burrows, whowere both friends with and and know very well. They both said something,and Jim took the stage and he said, Here's what I think the future is goingto be like I'm going to sit in my hot tub and I'm gonna be Hey, Siri, youknow that $2 million building? I've been looking at him because seriousconnected to your iPhone. She knows the maps that you're going. She's connectedto your email. So she she's the email back and forth to your realtor. Shesits on top of your bank so she sees money coming in and she sees moneygoing out. That's rent that utilities. That is salary. That's an owner's draw.That's a loan payment. She's connected to all your bank so she can see yourassets and your liabilities and so serious smart enough thatinstantaneously have ah, balance sheet and income statement and Siri's andyou're going to say Okay, James, Robert, congratulations. The Entrepreneurs Bankjust has the best rate in the most...

...flexible terms. Did you want to goahead and set closing for April 13th? Remember, you can't do it on the 12thbecause Susan's anniversary you have a lunch that day s o. You want to go andget the appraisal started. And when that day comes, that's that's faster.That's a heck of a lot better user experience than me. You've gotsomething that I'm not going back and forth asking multiple questions. Theyhave the quantitative power to be able to say yes, almost instantaneously. Andwhen that day comes, then if the only value that a commercial banker is toclients is a conduit to cash or a lunch or a golf outing. If that's the Onleyvalue that happens, then I'm dead. I'm worthless. I deserve to not be in that.Entrepreneurs 55 I talked about being in the Fab Five, those five people thatentrepreneurs surround themselves to push them to success. And if all I amis someone that can can give and take a commodity e an account or alone, thenthat is that I don't have any value. So the realize So what? I realized thatwas where I think this world is going. That was my Tony Stark moment aboutthat same time I started listening to Gerry Boehner. Job. Let's talk aboutGary because And I think when you look at your personal brand and everyoneright now, go look at Greg's linked in profile. This is important because youbrand yourself as the entrepreneurs banker. How did Gary Vaynerchuk lovehim? Hate him. I mean, he is such a polarizing figure, and I think there'ssome lessons to be learned, even just with Gerry's personal brand. But howdid Gary inspire you to get started down this journey? Kind of like thistransformative Tony Stark moment when listening to Jim Morris. Uh, well, Ithink that as I was listening to him and I struggled with it for probablywell, first off, it varies an acquired taste. So it took me a good month and ahalf toe be like, Well, this guy's just full of it and full of himself, thatactually hear what he's saying and toe listen and to see the truth in it. Andthen I was like, Okay, well, that's that's great. That's great for anentrepreneur that owns a lawn care service and they could do whatever theheck they want. They could say whatever the heck they want. I work in a veryregulated industry and I'm not anywhere near the top of my food chain. Sothere's a whole lot of layers of complexity that that, if I allowed itto, could allow me to be defeated and say, Don't worry about it, just move on.But the fact that matter is like, Why not, You know, in the one quote that Iknew that this was important and I knew that building a personal brand wasgoing to be away. That first and...

...foremost I was able to connect with theentrepreneurs that get the most out of me, and I think that's a problem. A lotof bankers have bankers want to be all things to everybody, and that's justnot the case. So I wanted to connect with the entrepreneurs and get the mostout of me that I enjoy that do not beat me up over every single rate and feeand every little thing. I mean, I want to be respective of that. But the endof the day banks provide value and service, and they should be compensatedfor that. But I don't need a client beat me up over SF because they causedthemselves. That's key because now what you're talking about is repeatedpattern and theme that I'm hearing from others. It comes down to being veryfocused and being very clear about who you as a banker can create value for it.To your point. It's not about being all things to all people. And even a shoutout to Jeffrey Kendall, who's the CEO at Nimbus. You know, one of the thingsthat he has written prolifically about and really speaking about is, and andto use his words right here, it's niche is the new local for banks, and creditmeans it's niches, how you connect to the communities you serve and to creategrowth opportunities. So, thinking about this, um, and I wanna take, youknow, just get your perspective here because you've been living this. Whatis one commonly held belief in this banking industry about personalbranding in this digital world that people might have, but you passionatelydisagree with where my others be be wrong? I think that I'm going to speakfrom a banker's perspective from a commercial relationship manager. I meanthose those men and women who around the front lines, step by step with theentrepreneurs that we serve. I think that one of the challenges that theyhave is that there is fear. Go go back to what I said earlier. I mean, I couldhave been afraid that and I work for a very large, complex bankingorganization. I mean, I work for one of the Big six, and there is a lot ofregulation, and there's a lot of reputation risk that is associated withit. And bankers might be afraid that I go out, I say something, or if someonetakes my advice the wrong way that it could be, you know, I I could destroytheir business. Well, I would ask, What advice are you giving them? Because theadvice that I give is pay down debt, hoard cash, be flexible. Don'toverextend yourself. If you go bankrupt doing those things, then we have gotmuch bigger problems. And so So you...

...have to You have to be wise about it.You have to actually go and engage your HR department. You have. You have tounderstand. Okay. What? What are the social media guidelines that I have?And then you need to be very clear on that. You know, I cannot use. And andAnd I'll tell you a success story here in a minute. But none of my content.Zero I will. I have never put out. And I never will put out Hey, if you wantalone or if you need a checking account, come see me. I will never, ever do that.And I will never do that first and foremost because that is not the pointof me creating content. The point of me creating content is to empower and toserve the entrepreneur. And if if I earn that right to be able to servethem What we can talk about that on on off measure. But I will never sell them.And the second that you slip that in there, it just means it's so needy. Andit's about you. And it's never about you. You say Jim dropper, They are thehero. You as an entrepreneur, a za commercial, RM need to empower them1000% of the time. Right there. That's it. You talk about empowerment. Now I'mgonna go to two other sides of that, because I look at this is almost atrifecta. Education leads to empowerment, empowerment than leads toelevation, regardless of if they ever come back and do quote unquote businesswith you, you're leaving the world a little bit better place than you foundit. And it's the mantra that I teach help First cell second and that has tobe believed internally and really throughout the organization. But Ithink if there's one thing that I'm hearing, it's so important you're notgoing to talk about alone or checking account with your content becausethat's where some of the regulations and you know you could get clamped downon pretty quickly. So it's not about you. You said something before thisidea of where people get stuck. It's fear. But you ask yourself a veryimportant question. Why not? Why not go down this path? Why not go down thisjourney? And I think if there's one thing that you could maybe share withothers, is what have been the opportunities as a banker, that youhave been able to either create capture or just further capitalize on bybuilding your personal brand in this post Cove, a digital world, and you hada jump start on this. So I think I...

...think this is where ah, lot can a lotof others making learn from you and really just be inspired. So what havewhat have been some of the opportunities here? Well, first andforemost, the biggest thing that needs to be broken is your own paradigm. WhenI started this journey, it was okay. I'm going to put this content out. Ithink I know that it's valuable. I know entrepreneurs needed. I have zeroexpectation of getting any business from zero. And it was It was May.Excuse me. It was July 31st of 2018 when I posted my first article onLinked in and for the next two years to have created over 100 articles andvideos. It's a heck of a lot of work, but my parent And if you have asked meon August 1st in 2018. Okay, Greg, someone from Colleen, Texas, which isabout an hour and a half away from where Bryan College Station is where Isit. If they came to you and wanted to do. Ah, alone. Could you do it? I thinkno. Okay, Greg. What? What about someone that's over in Tennessee? Couldyou do the loan for them? And I'd say no. And what about what? About someonethat you don't even know that's in your town that you met because you hostedthem out of podcast that you host? If they came to you, said you'd want alone,I'd say, Well, maybe, you know, that's not the thing again. The purpose of thepodcast is not about getting loans and getting business for me. It's aboutelevating the But James Robert. I have I have done alone for an entrepreneur.That's in Killeen, Texas. I'm looking at doing alone for someone's inKentucky. I'm looking at doing a large loan for an entrepreneur that was onthe podcast. And that breaks paradigm. That breaks the paradigm of old schoolcommunity bankers. Where I'm gonna be a Bryan college station, I might be downin Houston, which about 90 miles away, I might be if, but there's got to be atie back to Bryan College Station. But why? Why in this cove in world, Ihaven't gone and seen my clients that air three miles from me. And so if Ican sit there and have a good communication with an entrepreneur inTennessee or Kentucky, how is that any different now? Now there are some. Iwill say that there are some caveats, you know, if you it depends on whatyou're doing. If you're investing into some type of commercial real estate oror something, that is that area specific. No. Five years ago, when Imoved back to Bryan College Station, there were student at Texas A and MUniversity's here and their student housing complex coming out of theground. Everybody was, was financing and doing that well, we're in a marketmarket right now that you might say...

...that were a little bit over saturated,and you would not have known that without having boots on the ground. SoI've realized that there is risk not being on the ground, but if you have,you could get reports. If you have. I'm lucky enough that there's a bank.There's a there's a BB and T that literally is 10 minutes from thisclient e mean it's gonna make them mad that I'm doing alone, but it's like,Well, whose fault is that you were You would have been it away from them. Whythey came after me because you're breaking that paradigm. Technology hastransformed our world, and digital has changed the way consumers shop for andbuy financial services forever. Now consumers make purchase decisions longbefore they walk into a branch if they walk into a branch at all. But yourfinancial brand still wants to grow loans and deposits. We get it. Digitalgrowth can feel confusing, frustrating and overwhelming for any financialbrand marketing and sales leader. But it doesn't have thio because JamesRobert wrote the book that guides you every step of the way along yourdigital growth journey. Visit www dot digital growth dot com to get a previewof his best selling book, Banking on Digital Growth, or order a copy rightnow for you and your team from Amazon. Inside, you'll find a strategicmarketing manifesto that was written to transform financial brands, and it ispacked full of practical and proven insights you can start using today toconfidently generate 10 times more loans and deposits. Now back to theshow It's basic human relationship of I need to Know You Before I like you likeyou before I can trust you. But that's idea of know, like and trust is beingbuilt in a different type of a fashion now, and I think further when I'mhearing you talk through this community community has been redefined. Iliterally was just having this conversation. Episode Number 69 withDan Sullivan's From Strategic Coach and Technology. You know, we were talkingabout Borders, and you know how borders are are starting to pop up even theidea of quarantine. You know, if you travel from one country to another, youhave a 14 day quarantine. Well, that's a border. But what digital is doingDigitalis tearing down borders of when there's some paradigm shifts that aregoing there. I can't help but think and go back to episode number two with withthe gym Maroussi. You know he's talking about this idea of You've got todisrupt your own thinking. You have to transform your own thinking, and theonly way we can do this by by not focusing on the limitations becausebecause this is this is really about you know first principles of principles.First thinking, you know, what are the opportunities instead of worrying aboutthe limitations? So these air really great examples of how you in CollegeStation Bryan College Station have been...

...able to make an impact on a much largerplaying field for a much larger community. But I want to come down tothis idea of back to niche and focus and how this has been helpful becauseyou mentioned entrepreneurs, right? But even if I think about entrepreneurs,you can even start segmenting and subdividing that you have attorneys,you have healthcare professionals. You have, you know, franchises. And I knowone bank that that I'm advising right now. They're really looking at buildinga ah model around franchise growth. Can you dive a little bit deeper just intoyour focus of entrepreneurs and what you are educating them and andempowering them through the content you're producing and sharing? Yeah,definitely. And I believe, 100% that there's riches in the niches, it'sthere and and And when you talk to your bankers, when you talk to your clientsand they tell you this is my perfect customer, this is the person that getsvalue out of me and I can charge more because they understand my value. Thenyou sit there and you applaud them. You say fantastic. Great job. You'reincreasing your margin, your gross profit margins going through the roof.Your probability. Uribe Edad. So your debt services coverage is going down.All these bank nerd terms, we come in and we applaud them. But we don't applythe same principle. Tow us, you know? So the book that I've read that thatmade this crystal clear for me it was another. I'm a huge Mike McCalla witsfan and obviously as a certified profit first professional. But Pumpkin plan isan amazing book that they go drills into it, he says. Here's the difference.You have a doctor that goes through all the medical school, and they aregeneral practitioner, and then you've got a heart surgeon who goes through alittle bit more metal specialization. The general practitioner has 3000patients. That is the constant churn that you see for 15 seconds, becausethe name of the game is for them to see as many people as possible. They're notgoing deep. If your general practitioner moved to the other side oftown. You probably would not be willing to g o an extra five minutes to go seethem. No, no, no. I go find somebody else. I mean, maybe if you had a longstanding relationship, perhaps, would probably not. If you have a hard problem, you will fly 2000 miles up to theCleveland Clinic t to speak to the number one heart person because thatthat doctor, all they do is hearts. They know the problems that they'regonna have. They're going to be able to anticipate issues with the surgery.They're going to be able to give you so much more advice. And you know what?That cardiac surgeon is working three days a week. The other doctors workingseven. The cardiac surgeon buys the...

...other doctors house to knock it down sothat he could have more space because he has value. And he's clearly definedthat value and people chase after him. That is what the power of knitting,finding riches in the negative. Wow, there's so much truth to that and, youknow, stuff that I have experienced just myself personally over the years,and I think the Mawr that we do this, the more that we learn about ourselvescoming back to this idea of all transformation starts by telling thetruth first and foremost to ourselves, the more that we uncover what thosetruths are because it's so easy to think, Oh, if I'm gonna focus, well,I'm giving up all of this quote unquote other opportunity that's available outthere. So how can can one who might be thinking about this but maybestruggling a little bit because they conceptually get it, but they're stillhaving some type of a block sing. I just can't go there yet. How can wemove them across to the other side to fully commit toe a niche, whatever thatniche might be to focus on, you know, creating the most value for maybe asmaller group of people. But it's not about the transaction anymore. It'sreally about transforming people's lives or business is how do we helpthem overcome that mental roadblock there? Okay, so I'm gonna let say threethings. I'm trying to make some quick first off. I want you to be honest withme. If your banker and what do you feel at eight o'clock on January 2nd. You feel great. Last year was awesome.I started zero. I gotta build it all again this year. I gotta hit all mygoals again this year. Wouldn't it be awesome if entrepreneurs were flying3000 miles to come to you to say I want you to do my loan to chase after youtoo. The thing about finding a niche is that you find a niche that gives youjoy and life. If you are a fitness fanatic and you you are into spartannames or tough mutters or something like that, then go be the Spartanbanker. Maybe you love to bank B, a baking baking banker. You know whereyou deliver cupcakes, their bread, you know, But these air and and then you'regoing to attract people. You're going to attract the things that give youlife that give you a sense of well being beyond a transaction and thenthree. What? One of the most difficult things that bankers the objectives thatwe come up with is moving the deposit account because they're so sticky. Andhonestly, if I If I was able to make a fintech right now, I would make afintech that makes it easy for the...

...transition and the reallocation of allthe automatic deposits over, you know, auto draft. That would be a fantasticfintech. We could probably sell it for millions, but anyway, that's reallyhard. And and so bankers have to overcome that. And as a conciergebanker like the attitude that I have and you know we help with that we help.Throughout the forms, we make calls, we do all that stuff. But that's still astruggle. James Robert, Since I became a profit first banker, I basically said,You know, I can't charge you for my profit first consulting. But what I dorequires that you need to bank with me because I still get paid by my truestand truest expects me to bring value to you, but bring value to theorganization as well. And so it's not fair for me to take my time away frommy current clients. So I won't charge you to be a prophet first consultant.But you have to move your bank a customer. Okay? Cool. Literally. Thatis how that conversation goes. Zero struggle because they see the value andyou've taken that that time and may have made personally, you've made a lota tremendous amount of deposits into their own trust fund that sits betweentheir ears. And so whenever it comes to making that commitment to then createeven mawr value through your profit first consulting it really is a no nobrainer coming back to your idea of the Fintech. I have the perfect name forthat because it really is. You know, that's that is gold and I would sell it.Not for millions. I'd sell it for billions, if not even trillions,because that's that's the value creation. If we can get not only thelending relationship but those those deposit assets, I'd call it control CControl V, making A making a simplest copying and pasting those assets fromone account to the other or cutting them from one account to the other. Soyou know you need to cut that part. So no need to hear that at all. That e putit out there. I mean, if it becomes reality, then they know that they gotit. They got it right here. But let me ask you, let me ask you when When itcomes to this journey that you've taken what are just some of the roadblocks, Ithink for others to be aware of, you're a little bit further ahead, things towatch out for that. They just don't get tripped up, stumble and fall. Ifthere's one thing that I can think of, it's really commitment because you'vetalked about, you know, over 100 pieces of content videos, articles, podcastand it's taken time. But when you look at the roadblocks, what are what arethings that people need to be aware of, that they could learn just from whatyou've taken on your own journey here? Yeah, I think that that I can kindaanswer this from a philosophical, you know, identifying who your marketniches and all that. But I want to get real practical. So if you're going todo this, just do it. It's not that difficult. Linked in was the firstplace that I put it literally. You just...

...type your words and you post it. Ifyou're not good at typing, then hold up a phone and shoot a video help peanuttrip. If you guys are not connected to her on lengthen she she is phenomenal.She she will teach you how to use your cell phone to shoot all the videos andher book lays out everything so mad Props up to Paul Pena for teaching mehow to do that. You're gonna happen, Vet. Just a little bit. It s so it'swritten content of work and you're afraid of being on video and hit justhit record and doing doing audio of one minute segment or two minutes. Hey, youknow, here's some quick tips about how you could be more financially strongtoday. Whatever that ISS, you know, it's not difficult now. This is whereGary V lies to you because he says, Just do it, just just record and justput it out there and that's good. And that's great. But if you wanted to beprofessional, if you wanted to sound good, if you wanted to do somethingthat has maximum value because people aren't distracted by you stumbling overyour own words, then you're gonna have to invest in yourself. You're gonnahave to take time and you're gonna have to sacrifice. I mean, I built thisentire brand. It's not fair for me to write an article for the entrepreneursbanker on truest time. It's not fair. So I do that all at night. And thatmeans that my son goes to bed and I sit there and I'm typing Win until 10o'clock. That means that on the weekends I'm I'm matching my videos sothat over the next two weeks I could sit there and edit them and then have aclass ready to launch. It takes time. It takes effort. But don't. Who caresif you're consistently putting information out? And if you don't haveto be the number one on Google, you have to be out there and just do it.Have the strength to do it. Don't be discouraged if you're not producing thelevel of content and the quality that James Robert is. I mean, he's got a lotof time. This is podcast number 70 70. So I mean and you probably learned somuch more now, compared to like when I look back at that first article, it wasit was basically you know why you need todo have an entrepreneur banker. Ilook at that is like, man, that was really, really bad But I think outthere, Yeah, and I think, you know, with that being in mind where 70episodes in, we've learned a tremendous amount. I'm happy to transfer as Justusmuch knowledge. You know, the other Aziz you have today. But I'd like to dosome this up. You know, anyone can really make the commitment to do this.It's a commitment in yourself. It's really my hope, my hope for thisindustry that financial brands create some space and time. Maybe it's just ahour of day for their bankers to start...

...making this part of their own workflow.And it all boils down to one thing. It's just cash, and I'm not. I'm nottalking, you know, currency, money, coins I'm talking about cash is K S H.It's knowledge. It's attitude, it systems and its most importantly, it'shabits. It's the continuous commitment to create content to help educate,empower and elevate others. So, Greg, I appreciate all of the knowledge thatyou have transferred today to inspire and empower and elevate others that arelistening. If someone wants to continue this conversation with you, what is thebest way for them just to connect and say hello personally, Yeah, probably 22different ways I've one length in. That's the social media platform thatI'm most active on. So I am the entrepreneurs banker in college andBryan College Station, Texas. Or if you go to the entrepreneurs banker dot com,there's a connect with me that you can. You can reach out to me that it willget to my inbox and we'll continue the conversation. I really I'm with you, Ihope and pray that mawr arms do this. There's a couple bankers out there thatare doing this. Paul, Long up in Washington State, did an amazing job.Nelly Bartholomew, whose with I think it's Grand Savings Bank. She's got thegirl Bankers podcast. So there are some bankers out there that are doing thismuch better than I. But if there's anything I could do to help you guysalong this journey, please let me know because it's been tough for two yearsand I could probably short circuits, um, frustrations that I have. Yeah, shoutout to Paul. Shout out to Natalie, Shout out to you, Greg, thank you somuch for joining me on another episode of banking on digital growth as always,it until next time be well, do good and wash your hands. Thank you forlistening to another episode of banking on Digital Growth with James Robert Ley.Like what you hear? Tell a friend about the podcast and leave us a review onApple podcasts, Google Podcast or Spotify and subscribe while you'rethere. To get even more practical and proven insights, visit www dot digitalgrowth dot com to grab a preview of James Roberts bestselling book Bankingon Digital Growth or order a copy right now for you and your team from Amazon.Inside, you'll find a strategic marketing and sales blueprint framedaround 12 key areas of focus that empower you to confidently generate 10times more loans and deposits until next time, be well and do good.

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