Banking on Digital Growth
Banking on Digital Growth

Episode · 6 months ago

110) #ExponentialInsight: Helping Customers Escape the Scarcity Mindset w/ Financial Brand Storytelling


People are searching for 3 things from financial brands: clarity, help, & hope. Through the power of storytelling, brands can move from a place of scarcity into a place of abundance—finally helping to alleviate the financial stress most people deal with.

Justin Breen, Founder & CEO of BrEpic Communications LLC, joins the show to discuss tactics to help people better understand how storytelling can transform a brand—ultimately helping customers towards a better financial future.

What we talked about:

- Media Transformation & The Future of Financial Brand Podcasts

- Operating from a Place of Abundance Instead of Scarcity

- Measuring Teams with Kolbe

- Financial Brands Stuck in a Narcissistic Cycle

- Simplifying the Pattern of Peoples’ Relationship w/ Money

Check out these resources we mentioned during the podcast:


- 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want By Justin Breen

To hear more interviews like this one, subscribe to Banking On Digital Growth on Apple Podcasts, Spotify, or your preferred podcast platform.  

...the formula for creating a successfulglobal companies. You see a problem creates solution problems, selfsuccessful company. So the problem that my firm selves is all I hear over andover and over and over is we're tired of being the best secret. We want to bea news and media at a high, usually global, but many times nationalregional level to create more validity and credibility for our brand. So mycompany just solves that problem so works for any business size, anylocation, any vertical that's meaningless does, that's meaningless.It doesn't matter. My company just solves the problem. And since I onlywork with people with visionary but it's the best mindset, that's just theyjust, let's go, let's do it. Yeah. Mhm. You're listening to banking on digitalgrowth. With James Robert lay a podcast that empowers financial brand marketing,sales and leadership teams to maximize their digital growth potential bygenerating 10 times more loans and deposits. Today's episode is part ofthe exponential insight series where James robert interviews the industry'stop marketing sales and fintech leaders, sharing practical wisdom toexponentially elevate you and your team. Let's get into the show greetings andhello, I am James robert, ley and welcome to the 110th episode of theBanking on digital Growth podcast. Today's episode is part of theexponential insight series and I'm excited to welcome Justin bring to theshow. Justin is the founder and Ceo of breath Communications and author of thebestselling book, Epic Business 30 secrets to build your businessexponentially and give you the freedom to live the life you want With over 20years in the media and content business. Justin has won dozens of editing andwriting awards by helping his clients around the world, including financialbrands, find and tell the stories that they are just waiting to be told. Nowbefore we get into the conversation with Justin I want to simplify the topfive patterns, the top five trends Justin and I discussed together so thatyou can really focus on and tune into these insights. And the first point isthat is around how Justin notes, the massive transformation in media andmore importantly why podcasts or a critical path forward for financialbrands, especially for financial brands that no longer want to be known astheir communities best kept secret. In fact, it really pains me when I hearfinancial brands tell me this is a perceived problem that they feel likethey're a best kept secret because when you believe that you are a best keptsecret, there's a strong possibility that you're operating from a place ofscarcity as secrets really create no,... value for anyone and that's exactlythe second point or pattern to take away, which is on the subject ofscarcity as Justin taps into the need for leadership for Ceos and I'd even gofurther here. Marketing Leaders sells leaders to commit to operate from aplace of abundance and not from a place of scarcity, especially if they arewanting to maximize the new world of media. And then this idea of story thatwe're going to talk about through the use of podcasts as a driver of contentstrategy by telling and highlighting the stories of others. Because I trulydo believe that when planned and executed properly with a strategy, apodcast or even video can attract the ideal client can attract the idealaccount holder, the ideal persona to your financial brand. Unlike any othertype of marketing yourselves communication available today. And onthat note, I want to give a shout out to a few who are already excelling inthis area. They've already had the courage to lead from a place ofabundance. So you can follow them, you can learn from them when it comes tousing podcasts and video to maximize your future digital growth potentialbecause it really takes the insights that Justin shares and starts topractically apply them. So shout out to Amy McGraw and carry Iaquinta TropicalFinancial. Both have been a guest previously on the baking of digitalgrowth podcast. They have launched their get beyond money podcast to shareinsights, stories and expertise that do just that that help people get beyondmoney to find peace and to secure their financial future. I also recommendlearning from the work of Lynn German johnson who's the Chief marketingOfficer, consumers credit union, she's also been a guest on the podcast andwho is sharing expertise knowledge from a place of abundance with their money.I'm home podcast, I recommend Greg martin's the entrepreneur entrepreneursbanker podcast and some of the videos that he's doing same thing with paullong. Then there's Natalie Bartholomew's the girl banker podcast,Hunter Young's the financial experience podcast and Carrie anne benton Stimpsonwho is the chief marketing officer at JMB Group, a leading bank of theCaribbean Out of Jamaica for her internal marketing podcast justrecently we had on Jennifer Beeston who is in the top 1% of all mortgagelenders in the nation and she has one of the most helpful if not the mosthelpful YouTube channels with hundreds of videos that simplify the home buyingprocess that provide clarity for a very complex and confusing subject matterAnd of course we can't forget jim Morris with his banking transformedpodcast along with Brett king who...

...really started it all for us. Going allthe way back to probably I think it was 2013 with the bronchi banks podcast andon this note of podcast. Well they've not been a guest of the banking ondigital growth podcast. I appreciate the insights that are being shared fromthe Ceo seat with tansley stearns who is the chief people and strategyofficer along with Tod Marks Berry, who is the Ceo over canvas credit union incolorado. They teamed up for there in the room with Tod Marks berries podcast.They launched in 2019 to demystify leadership while making connectionswith people and businesses in the communities that they serve and and thereason that I just name drop all of these people and their podcast is onceagain, I want to give you some very practical examples to further explorethe insights that Justin shares and how they're already being applied byleaders operating from a place of abundance. And I can't tell you howmany times that I've made recommendations to financial brandmarketing team, their cells team, their leadership team that will in factempower them to move forward to make progress along their digital growthjourney to generate even more leads to generate even more loansrecommendations that have already worked for hundreds of others just likethem. But they delay. They make excuses and the most common excuses that I getour number one. Either we don't have time to do that, whatever thatrecommendation might be or number two, we don't have the budget to do that. Soeither a we don't have time or be we don't have the money, we don't have thebudget. Those are just excuses and excuses are like noses. Everyone canhave an excuse but when digging deeper into their excusesinto their reasons for delay. The truth is this they're either a they're scaredto move forward because they're held back by one of the four fears that I'vetalked about so frequently. The fear of the unknown, the fear of change, thefear of failure or even the fear of success or to their operating from aplace of scarcity and are to put it bluntly, they're just obsessed with alack of something in this particular case. It's a lack of time or lack ofmoney and because of that obsession, they are never going to find time orthe money the budget to focus on anything else beyond what they're doingnow, no matter how hard they try. And this is exactly why we're seeing agrowing digital divide, those that are moving forward, making progress alongtheir digital growth journey and then you have those that remain stuck in thecircle of chaos, they feel confused, they feel frustrated, they feeloverwhelmed as they're just content. They're stuck in the cave ofcomplacency, dabbling in digital...

...thinking that technology is the cure totheir pain. But the truth be told us this technology is not the cure.Technology is not the answer. Technology is not the solution, mindsetmindset is the key here and that brings me to the third point to focus in onthe conversation I have with Justin as Justin and I briefly talk about Kobeand for context and for clarity, that's why I want to set this up for you, Kobehelps individuals and their teams from this perspective of mindset, Kobe helpsindividuals and teams measure their unique instinctive Os or theiroperational system that's built into their brain, their M. O. Their mode ofoperation. As I've said many times before. Digital growth is a result oftransforming people. First. Not just Adopting acquiring deploring newtechnologies because new technologies without considering the impact onpeople especially people being internal teams, internal team members more soeven those on the front line that focus alone it's gonna result in chaos isgoing to result in conflict. And it's a big reason that 60-85% of all digitaltransformation projects have failed historically. And this is why over thepast four years we have used Kobe not to measure intelligence, not to measurepersonality or social styles but instead to provide financial brands andtheir team members with clarity through a greater understanding of their ownunique Os their own unique operating system, their human nature and how theycan utilize that their strengths to maximize their future growth potentialand a digital world. In fact, after assessing the Kobe profiles of hundredsof financial brand leaders from marketing cells, leadership teams,operational teams, I. T. Teams, we have identified patterns within those teamsand as well as at the organization at large which is now something just and Itouch on in our conversation and it's a fascinating area of study that we'veundertaken and one that we are doing more and more work around as ancientwisdom from Sun Xue still holds true today. If you know the enemy and you knowyourself, you need not fear the result Of 100 battles. And as I've sharedbefore all transformation, all growth starts by telling the truth, tellingthe truth to yourself, telling the truth to your team about where you'vebeen, where you're at and where you could grow next on your digital growthjourney. And that brings us to the fourth point to focus on what theconversation I have with Justin speaking about telling the truth,Justin pulls no punches here, he's...

...bringing over 20 plus years ofjournalism and he provides the harsh truth that many of us need need to hearto be reminded of, people don't really care about what you do, but the problemfor many financial brands, as we've diagnosed many times over is they arestuck in a never ending cycle of narcissistic marketing and salescommunication patterns. And finally, we have the 5th point or pattern to focuson. When it comes to the insights that Justin shares, it's to cut out thenoise and to simplify patterns, which is exactly what Justin does so well,you'll find out throughout our conversation and when it comes to yourfinancial brand, the opportunity is to simplify the patterns of people, ofpeople's relationships that they have with money, which is where I see atremendous future growth opportunity here for financial brands, both throughthe power of story as well as through making coaching, financial coachingmindset coaching As a key cornerstone of their product offering a productoffering that goes far beyond offering another checking account innovating onthe product features if you will as Alex and I discussed an episode 109,but but a product offering that truly puts the transformation of people overthe commoditized transaction of dollars and cents. And and that's because moneyfor so many people. Money is complex. Money is confusing and many, manypeople back to the points that I was making before about scarcity andabundance. Many people when it comes to their money, their financial habits,their financial behaviors are operating from a place of scarcity and becausethey are, because money is complex because money is confusing. People areseeking three things from you. They're seeking three things from yourfinancial brand. They're seeking clarity. They're seeking help. They'reseeking hope and hope is what often has to come before help. And that hope canbe shared through stories, stories that are in fact rooted in abundance.Stories shared through podcast through videos that provide clarity into howyour financial brand has provided someone else, someone else hope,someone else clarity to empower that person, to escape the complexity of theconfusion, the chaos of financial stress that's holding them back, that'skeeping them trapped in a scarcity mindset to escape all of that once andfor all and to get towards a bigger, better and brighter future. So withthese top five points, these five patterns, these five trends that comeout of the conversation with Just and I let's welcome Justin to the show. Yeah,this will be a good conversation, you know, your Colby is 3294 and minus 8671So that's very, very collaborative.

Well we're going to see where the roadtakes us on this and for those that are familiar with Colby, this is somethingthat we've been using more and more working with financial brands to helpalign teams to better communicate with one another. It's not about personality,it's about the OS or the operating system of the brain so that you canwork more within your natural operating strengths and abilities to createexponential value as an individual, as well as a team and as an organization.But I gotta ask you, Justin before we get into the conversation, what are youexcited about right now, personally? Professionally your pick go Yeah, soI'm 100% simplify 100%. My brain here is blah blah blah, simplify pattern,blah blah blah simplified patterns. So the purpose of my life is to be aconnecting superhero for every visionary abundance, investment mindsetentrepreneur and share their stories of the world, so when I'm not hanging outwith my family and my friends, that's 100% so endlessly excited about thatendless and I think it's so important because I mean the world has grownextremely complex, has grown extremely confusing just at the macro level, butyou're intentional simplifying everything for you and so you'rehelping others do the same for for their world as well. Well, so that's agood, that's an interesting use of intentional, I'm a natural, so I just,my brain naturally simplifies, it just blah blah blah simplified pattern andthen you know, I partner with a lot of people and they're like idea, idea,idea idea and they're just all over the place and then my brain simplifies andthen my strength finders are activate, maximize achieved. So it's not ideation,it's not futuristic, it's just result result result result result because allthe people at the highest level, they just want results. Technology hastransformed our world and digital has changed the way consumers shop for andbuy financial services forever. Now consumers make purchase decisions longbefore they walk into a branch if they walk into a branch at all, but yourfinancial brand still wants to grow loans and deposits, we get it. Digitalgrowth can feel confusing, frustrating and overwhelming for any financialbrand marketing and sales leader, but it doesn't have to because James robertwrote the book that guides you every step of the way along your digitalgrowth journey, visit www dot digital growth dot com to get a preview of hisbest selling book banking on digital growth. Or order a copy right now foryou and your team from Amazon inside, you'll find a strategic marketingmanifesto that was written to transform financial brands and it is packed fullof practical and proven insights you can start using today to confidentlygenerate 10 times more loans and deposits now back to the show. And when you think about your story andwhere you've been over the last 20 years, looking back at media,simplifying that that narrative would have been the biggest transformativetrends you've seen in media, that financial brand should be payingattention, should be aware of leading...

...up to this point right now today. Yeah,so again, simplify into patterns that's literally on my brain works. So it's agood question and then I'm easily able to answer because that's what my braindoes. And so I was a journalist for 20 years and created my entire businessmodel based on how pr firms and maybe for 20 years. So I just saw a problemcreated solution problems, self successful global company saw a problemcreated solution problem solve successful global company. And so Iwrote, thanks for mentioning my book, I appreciate it. So, wrote aninternational best selling book, chris Voss did the forward he wrote, neversplit the difference. Okay, so, Great, that's been very thankful for that. So,I've seen how media has changed from a firsthand perspective because I'mconstantly being interviewed and FC two from a client perspective. So I'm onlysaying all this stuff because a lot of people talking, there's nothing behindit and it's just nonsensical talk. I don't say anything unless there's bebehind it. Okay, so and then you said transformational. So podcasts like thisby the way are replacing mainstream media in terms of relevance andimportance for three reasons, because my brain takes all this complexity andsimplifies the ticket patterns. So here are the three reasons and you'll nodyour head or people won't see it, but you'll be not in your head with us. Soone the host is an entrepreneur, not a journalist. So they're coming from aplace of abundance, not scarcity. There's a very big difference. I'm anentrepreneur who happens to be a journalist, not a journalist who is ajournalist and I'm not a pr firm on, I'm an entrepreneur happens to be ajournals. Very big difference in those three things. Two, you can do a deepdive on the subject. So 30 minutes, 45 minutes an hour, you really get to knowthe subject and the host that's not a drive by interview, like on tv or radio,you don't really learn anything. Okay, so three, the audience might not be aslarge quantity wise, but it's far more qualified audience. Regular humans notgoing to listen to this, but a high level financial visionary entrepreneurwill and so what podcasts are because they simplified, see patterns tosimplify what I was saying before. It's all they are is transactionaltransformational platform for entrepreneurs podcast. So I'm the ceoof a bank, I'm the ceo of a credit union. Let's play hypotheticalsituation here. I'm connecting with what you're saying, How can you help meget over my innate fear of having a conversation because I know that's whatholds so many people back. What's your thought? No, no, no, no, no, no. And Iknow why you're asking that, I appreciate that, But I only partnerwith visionary abundance, investment mindset, entrepreneurs, visionary,abundance, investment and so people with those three attributes in theirmind set, you can only do one of two types of people with those attributes.One you're running a high six figure to tend for your business, to your familyand friends whenever you want to and you do what you like to do what you'regood at or or you're going to be one of those people you're there, you're nottheir profit or revenue wise, but you will be so there's no, what do you costyour charge? There's no fear limitations. There's no no no scarcityonly. Why does an investment would you look like? Let's go, let's go. Yeah.And that's one of the things that I get a lot of times is you know what, whenit comes to this idea of digital growth, I can't afford it. And I'm like, wellthat's a problem because that means...'s not important to you, it's notimportant. What are you going to give up to make that happen? What you'regonna give up to make that a reality? Yeah. Yeah. So I have multiplebillionaires that our clients and I think it's up to, it's five or sixpeople that have been dirt broke when they've invested with my firm. Why?Because people with those three attributes, they will find a way tomake the investment period. So my simplicity and directness weeds outnonsense that attracts greatness and all my company really is thousands ofpeople with those three attributes in their mindset because I'm abundant. Itjust grows every single day, just keeps growing growing growing when we thinkabout this this transformation of media, you mentioned podcast here, what is therole of story in and of it all? Because I think, you know, no matter what themedium is. Story kind of connects and binds people together throughout theage. Can you, can you unpack that here? Right? Happy to do that because youknow, if you ask me to like build something with my hands or things thata monkey can do, I have a hard time doing because I'm not good at that. Butat this highest level, The highest level. And then again, 100% of my daysstaying in this unique ability. Okay, so 100%. So again, I'm a simplify theirso as technology gets faster and microchip gets smaller and smaller,That's great. That's great. There are two constants that will never change.They will never change. Okay. One is the power of an actual realrelationship. Okay, that's 12 is the power of storytelling. Why? Becausefrom smoke signals, hierarchical. If IX cave paintings, the bible, whateverthat is, we're a world of storytellers because nobody cares about what you do,They care about who you are and if they care about who you are, they will careabout what you do. So it's interesting because I was annoyed for 20 years for20 years, hundreds of times a day receiving useless press releases frompeople I didn't know. So that's one that's a problem too. It's annoying.And all these press releases talked about is what someone does not who theyare and nobody cares about what you do. But if they do care about who you are,they will care about. Can you repeat that right there? Because I think thatis so important. They don't, they don't care about. Can you repeat that? No onecares. Yeah. So I talked to a lot of really smart people, really, reallysmart people and you know, and I used to let this go on a lot longer and moredirect now, but you know, ask how they're doing and go on for 15 minutesabout what they're up to and I'll go wonderful, nobody cares And what, andthen I just say, Oh, what I need you to do is explain that like you're talkingto a third grader in 15 seconds. And what's really interesting is that eventhough these people are really smart, they actually appreciate that becauseno one's ever told them that before and they're just talking up here and no oneunderstands that. So my brain can immediately simplify that complexityand basically non human discussion and make it applicable and understandableand digestible for humans. And then it's intro intro intro intro it's justresult result result result result because the purpose of my life is to bea connecting superhero for every visionary abundance, investment mindsetattribute and show their stories of the world. That's just I'm just living thatpurpose in my life all the time, and...'s endlessly fun to share thosestories with the world, right? And I think, you know, this idea of and Ithink about financial brands, banks and credit unions, they they talk aboutwhat they do, they talk about their product, but it's the same thing,everyone is talking about the same exact thing. Exactly. And there you'vegot a story of of Jeff Bad. Do I think it's a very unique one, because he's inthis financial services space, he came over here, he didn't have anyexperience, he didn't have any money, and now he's been extremely successfuland he's framing it around financial literacy because that's a big part ofhis purpose. What's Jeff's story here? Because I think it's one that if I'mlistening I'm a bank I'm accrediting leader. I can tap into stories likejeffs that's what people start caring about him. I am I mistaken with that.You know I appreciate you bringing Jeff Jeff because you know he came to theUnited States from Africa when he was a boy and had nothing. I think he's 28now so he became a millionaire I think when he was 25 and now he's bringingfinancial literacy and funding 100 K. Scholarship program, 100 K. Scholarshipprogram to teach. Well right? But that's those the only people I that'swhat I mean. All my companies has thousands of just those. The onlypeople I that's what I mean when you ask before like I can't afford this orwhat the fear No, no, no, there's a people like Jeff don't think like that.There's no, it eliminates that, that's my whole point because my directnessjust eliminates people that would ask that they wouldn't, they would never,it would just, it would never work. But what does happen is when you findpeople like Jeff, they introduce you to more people like Jeff and then morepeople introduced other and it just keeps growing and growing and Jeff justan amazing entrepreneur who has visionary abundance investment mindset,that's all it is. And when you think about the story of Jeff and this idea,you mentioned this a couple times, abundance versus scarcity, abundanceversus scarcity, is there a way to transform a mindset of scarcity intoone of abundance? Yes. And so I'll dovetail that with, I strongly feelthat you're either born the highest performing entrepreneur on the planetor you're not. Why do I say that? Because I think most people wouldchoose a life where you can make as much money as you want to, onlyinteract with the people that you want to hang out with have as much free timeas you want. Okay, so most people would choose that. But if you said, hey, youhave to go through bankruptcy, likely have to go through bankruptcy orpotential bankruptcy depression, the highest level of anxiety you canimagine or likely and possible traumatic experiences as a child oryoung adult, then most people one, they can't do it to the like I'll justfizzle out or stay a small business or I'll just take a job because mostpeople can't, they can't do this because if most people could do this,they would do this. They can't, they can't do it. Okay, so I start with that.But to, if you are born to be someone like this, then all I do every day iswork on my mindset. That's literally all I do is work on my mindset everysingle day. So what does that mean? That means I start my day with agratitude journal for my wife, everything. I'm grateful for her. Theprevious day two I run outside six days a week, I'm out of the weathercondition and during their live in Chicago, So cold in the winter, hot inthe summer. So listen to Mindset,...

Strategic Coach Abundance 3 60 PodcastLike That. Three monday through friday. I do a grateful journal on linkedin. Wehave about 26,000 followers. What I'm grateful for that day, so I'll includethis in that. And then four, I just talked to the top entrepreneurs on theplanet 5 to 10 times a day every monday through friday, when you're talkingconstantly talking to people who are more evolved than you mindset, you justbecome one of those people. So that's, that's all my day because it's myunique abilities on jeans and that's where I think there's a tremendousopportunity for financial brands to really encourage empower others, tocoach them, to guide them, to build that, that mindset of abundance becauseI think there's so much financial stress and challenges, that stresstakes a toll on health, their relationships, their overall sense ofwell being, whenever it, it's all, it's all rooted in scarcity and that reallyis rooted in an environment and family of origin and if we took the time tounderstand what those stories are and then provide them with the path forward,it's that idea of abundance flipping that I've started to have moreconversations with clients that you know what it's this idea of coachingguidance, financial literacy is one thing. But if we can take financialliteracy and education and then level that up with the coaching, the guidanceto really empower someone because it's that self limiting beliefs and you'redoing this on a day in and day out basis and you've unpacked 30 points inyour book. If you can take that one point like what is one of those pointsout of that 30 what would you say to focus on here? Yeah. So do what youlike to do what you're good at. So that's 100% of my day. I haven't workedand Years I worked zero hours every week. I mean that's that's easy. Andthen number 2 to 1 A I guess is only work with people who look at things asinvestments that cost anyone else. Have anyone ever asked me what the costs arecharged? I'll never talk to that person again. Why? Because they'retransactional and then they hang out with transactional scarcity and yourindustry, the industry you're talking about is very interesting becausethere's a lot of, and Colby terms, there's a lot of high fact finders. Ifollow low quick, right? So I won't, I won't talk to people like that becausethey're never going to make a decision. They're gonna ask me the same questions50 times and never do anything. So those are big, big little littles inthe Colby thing and I for the most part, 99% of the folks I talk to hang outwith their 789 10 quick starts, there's a couple of substance to that but 78910 quick starts are actually going to do something and then they're gonnahave somebody else followed through for them. Yeah. And we see that, we seethat high fact finder, we see that high the high follow through and thatprevents them from really even taking initiative to start moving forward andthey just get stuck in the past becomes the predictable future. And so we'relooking for the same thing. We're looking for those few that are reallylooking to escape that start creating something bigger, better, brighter. Andit's happened. It's happened. It's few and far between. But it's attractingthose into our space into our world. That's my point. That's my point. Isonce you can find Jeff to do that, just...

...introduce you to more Jeff. Becausepeople with this mindset, they don't hang out with cost scarcity. Why wouldyou hang out with someone that doesn't think like this? Absolutely. Well,that's that's my whole point. I just eliminate All the people that thinklike that and most people don't have the courage to do that. But I just knowand I'm in 8671. So I'm high fact finder, high follow through and high,quick start. That's that's very, very, very, very rare. Just because I'venever met anyone with Mike hold the score ever. And I've only met a coupleof people with similar quality scores. But what has happened is my quick startis trump my fact finder satisfied. No. So my quick start has just taken overnow. I just see bigger investment, bigger results, bigger investment,smaller room, bigger results, bigger investment, smaller room, biggerresults. And those are the people in the smaller room that are making themost impact. Absolutely. And and and that's where, you know, this idea ofColby, we've touched on that a lot. It's one of the reasons that we've,we've become Kobe certified over here. Audrey is our coaching team. We've gota Kobe certified coach now with Audrey and the work that she's doing so thatshe can provide more guidance and insight into the financial brands andtheir leadership teams. When we come back to story, how important is it as aleader to at least understand how story works at a very basic rudimentary levelbecause otherwise we end up talking about ourselves and what's important tous and our product features and but when we think about story, it's notabout us, it's about the other person that we're trying to connect with. Itsand I think you mentioned that before, it's this idea of relation, that's whystory continues to come back time and time again is a central part ofcommunication strategy. Any recommendations on just like basics ofbasics of story, what do I need to know? Problem solution? I think you mentionedthat before. Yeah, I mean right, so as a journalist, I wrote two or threestories on deadline every day for 20 years and then with forever, you know,it's so easy, you know, so this actually know what I'm talking aboutand then Bill Gross who's, you know, he was a speaker at abundance 3 60 duringhis speech he started I think 150 businesses, which that's, that'smultiplier at the highest level of multiplier at the end of his thing.He's like, oh yeah, I wish more, more founder Ceos would invest in theirstorytelling because it's a good way to attract investors and dry balls and I'mlike, did he, this guy started more businesses maybe than anyone else onthe planet ever? Did he just say that And like I'll lead a storytellingsession. So Peter Diamandis and then I've co hosted a storytellingpresentation of the whole abundance 3 60 community. So that was, that was fun.But you know, in terms of what? Because I'm a simplified their story only needstwo things only to Only 2. 1 is a good story, which everyone has. So whatyou've overcome in life, what inspires you or your parents? Why are you doingwhatever you're doing? That's easy. And then two is a news peg. A news peg iswhy is it a story now? So if you pivoted since Covid, did you want to docompany guy or someone new and you know, to dovetail that anyone that would tryto do them this themselves, that that's...

...ridiculous. You would never, any leaderat the highest level would never try to do this themselves. They would hireoutsource it. Why? Because anyone who thinks at the highest level would nevertry to do anything that they're not zone a genius uniquely good at. And soif there's something that I'm not good at her, I don't like to do, there's twothings. One, I don't do it too. I found the best person to do it for me and nowyou're getting into another guest and we're both in a strategic coach, danSullivan. It's the whole philosophy of of who, not how and you're this idea ofleadership, john carter, I can't help but think of him. He once said those inleadership positions who fell to grass and use the power of stories, riskfailure for themselves and for their organizations. And so as a verypractical, as a very practical just and I think when it comes to story, it'sone that many in the financial services space, don't grasp and understand backto john carter's point here, but I always like to leave on a practicalnote what is one small step because I'll change all growth. Alltransformation begins with a simple small step for what's that one stepthat you would recommend that someone can move forward when thinking aboutstory, when thinking about abundance, when thinking about Kobe, how all ofthese come back in together. If it's one thing, it's what inspires you,that's it, what inspires you, what inspires you to take action and I thinkit's what inspires you. If I was to say what inspires you to help othersbecause once again, if we're thinking about ourselves then we're gonna getstuck. If we're thinking about helping others and elevating the journeys ofothers, that's where the secret is. Again, the purpose of my life is to bea connecting superhero for every visionary, but that's my whole point.So I'm just, I just want to be a superhero for those people with thosethree attributes in their mindset. That's and when anyone ever signs withmy firm, I always tell them thank you one because I'm excited about it too.I'm like you're just allowing me to fulfill the purpose of my life, that'swhat you're just doing. That. That's all I want to do all the time. And ifsomeone does want to connect with you and continue the story that we startedtoday with you, what's the best way for them to reach out and say hello? Sure.So uh Justin Green on linkedin is probably the, probably the best way inmy company's Brabeck LLC dot com as well. Excellent. Well Justin, thank youso much for joining me on this episode of banking on digital growth has beenfun. Thank you as always. And until next time be well. Do good. Make yourbed. Thank you for listening to another episode of banking on digital growthwith James robert. Ley. Like what you hear, tell a friend about the podcastand leave us a review on apple podcasts, google podcasts or Spotify andsubscribe while you're there to get even more practical improvementinsights visit www dot digital growth dot com to grab a preview of James,roberts, best selling book banking on digital growth or order a copy rightnow for you and your team from amazon inside you'll find a strategicmarketing and sales blueprint framed around 12 key areas of focus thatempower you to confidently generate 10 times more loans and deposits Untilnext time, be well and do good.

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