Banking on Digital Growth
Banking on Digital Growth

Episode · 1 year ago

110) #ExponentialInsight: Helping Customers Escape the Scarcity Mindset w/ Financial Brand Storytelling

ABOUT THIS EPISODE

People are searching for 3 things from financial brands: clarity, help, & hope. Through the power of storytelling, brands can move from a place of scarcity into a place of abundance—finally helping to alleviate the financial stress most people deal with.

Justin Breen, Founder & CEO of BrEpic Communications LLC, joins the show to discuss tactics to help people better understand how storytelling can transform a brand—ultimately helping customers towards a better financial future.

What we talked about:

- Media Transformation & The Future of Financial Brand Podcasts

- Operating from a Place of Abundance Instead of Scarcity

- Measuring Teams with Kolbe

- Financial Brands Stuck in a Narcissistic Cycle

- Simplifying the Pattern of Peoples’ Relationship w/ Money

Check out these resources we mentioned during the podcast:

- www.kolbe.com

- 30 Secrets to Build Your Business Exponentially and Give You the Freedom to Live the Life You Want By Justin Breen


To hear more interviews like this one, subscribe to Banking On Digital Growth on Apple Podcasts, Spotify, or your preferred podcast platform.  

...the formula for creating a successful global companies. You see a problem creates solution problems, self successful company. So the problem that my firm selves is all I hear over and over and over and over is we're tired of being the best secret. We want to be a news and media at a high, usually global, but many times national regional level to create more validity and credibility for our brand. So my company just solves that problem so works for any business size, any location, any vertical that's meaningless does, that's meaningless. It doesn't matter. My company just solves the problem. And since I only work with people with visionary but it's the best mindset, that's just they just, let's go, let's do it. Yeah. Mhm. You're listening to banking on digital growth. With James Robert lay a podcast that empowers financial brand marketing, sales and leadership teams to maximize their digital growth potential by generating 10 times more loans and deposits. Today's episode is part of the exponential insight series where James robert interviews the industry's top marketing sales and fintech leaders, sharing practical wisdom to exponentially elevate you and your team. Let's get into the show greetings and hello, I am James robert, ley and welcome to the 110th episode of the Banking on digital Growth podcast. Today's episode is part of the exponential insight series and I'm excited to welcome Justin bring to the show. Justin is the founder and Ceo of breath Communications and author of the bestselling book, Epic Business 30 secrets to build your business exponentially and give you the freedom to live the life you want With over 20 years in the media and content business. Justin has won dozens of editing and writing awards by helping his clients around the world, including financial brands, find and tell the stories that they are just waiting to be told. Now before we get into the conversation with Justin I want to simplify the top five patterns, the top five trends Justin and I discussed together so that you can really focus on and tune into these insights. And the first point is that is around how Justin notes, the massive transformation in media and more importantly why podcasts or a critical path forward for financial brands, especially for financial brands that no longer want to be known as their communities best kept secret. In fact, it really pains me when I hear financial brands tell me this is a perceived problem that they feel like they're a best kept secret because when you believe that you are a best kept secret, there's a strong possibility that you're operating from a place of scarcity as secrets really create no,...

...no value for anyone and that's exactly the second point or pattern to take away, which is on the subject of scarcity as Justin taps into the need for leadership for Ceos and I'd even go further here. Marketing Leaders sells leaders to commit to operate from a place of abundance and not from a place of scarcity, especially if they are wanting to maximize the new world of media. And then this idea of story that we're going to talk about through the use of podcasts as a driver of content strategy by telling and highlighting the stories of others. Because I truly do believe that when planned and executed properly with a strategy, a podcast or even video can attract the ideal client can attract the ideal account holder, the ideal persona to your financial brand. Unlike any other type of marketing yourselves communication available today. And on that note, I want to give a shout out to a few who are already excelling in this area. They've already had the courage to lead from a place of abundance. So you can follow them, you can learn from them when it comes to using podcasts and video to maximize your future digital growth potential because it really takes the insights that Justin shares and starts to practically apply them. So shout out to Amy McGraw and carry Iaquinta Tropical Financial. Both have been a guest previously on the baking of digital growth podcast. They have launched their get beyond money podcast to share insights, stories and expertise that do just that that help people get beyond money to find peace and to secure their financial future. I also recommend learning from the work of Lynn German johnson who's the Chief marketing Officer, consumers credit union, she's also been a guest on the podcast and who is sharing expertise knowledge from a place of abundance with their money. I'm home podcast, I recommend Greg martin's the entrepreneur entrepreneurs banker podcast and some of the videos that he's doing same thing with paul long. Then there's Natalie Bartholomew's the girl banker podcast, Hunter Young's the financial experience podcast and Carrie anne benton Stimpson who is the chief marketing officer at JMB Group, a leading bank of the Caribbean Out of Jamaica for her internal marketing podcast just recently we had on Jennifer Beeston who is in the top 1% of all mortgage lenders in the nation and she has one of the most helpful if not the most helpful YouTube channels with hundreds of videos that simplify the home buying process that provide clarity for a very complex and confusing subject matter And of course we can't forget jim Morris with his banking transformed podcast along with Brett king who...

...really started it all for us. Going all the way back to probably I think it was 2013 with the bronchi banks podcast and on this note of podcast. Well they've not been a guest of the banking on digital growth podcast. I appreciate the insights that are being shared from the Ceo seat with tansley stearns who is the chief people and strategy officer along with Tod Marks Berry, who is the Ceo over canvas credit union in colorado. They teamed up for there in the room with Tod Marks berries podcast. They launched in 2019 to demystify leadership while making connections with people and businesses in the communities that they serve and and the reason that I just name drop all of these people and their podcast is once again, I want to give you some very practical examples to further explore the insights that Justin shares and how they're already being applied by leaders operating from a place of abundance. And I can't tell you how many times that I've made recommendations to financial brand marketing team, their cells team, their leadership team that will in fact empower them to move forward to make progress along their digital growth journey to generate even more leads to generate even more loans recommendations that have already worked for hundreds of others just like them. But they delay. They make excuses and the most common excuses that I get our number one. Either we don't have time to do that, whatever that recommendation might be or number two, we don't have the budget to do that. So either a we don't have time or be we don't have the money, we don't have the budget. Those are just excuses and excuses are like noses. Everyone can have an excuse but when digging deeper into their excuses into their reasons for delay. The truth is this they're either a they're scared to move forward because they're held back by one of the four fears that I've talked about so frequently. The fear of the unknown, the fear of change, the fear of failure or even the fear of success or to their operating from a place of scarcity and are to put it bluntly, they're just obsessed with a lack of something in this particular case. It's a lack of time or lack of money and because of that obsession, they are never going to find time or the money the budget to focus on anything else beyond what they're doing now, no matter how hard they try. And this is exactly why we're seeing a growing digital divide, those that are moving forward, making progress along their digital growth journey and then you have those that remain stuck in the circle of chaos, they feel confused, they feel frustrated, they feel overwhelmed as they're just content. They're stuck in the cave of complacency, dabbling in digital...

...thinking that technology is the cure to their pain. But the truth be told us this technology is not the cure. Technology is not the answer. Technology is not the solution, mindset mindset is the key here and that brings me to the third point to focus in on the conversation I have with Justin as Justin and I briefly talk about Kobe and for context and for clarity, that's why I want to set this up for you, Kobe helps individuals and their teams from this perspective of mindset, Kobe helps individuals and teams measure their unique instinctive Os or their operational system that's built into their brain, their M. O. Their mode of operation. As I've said many times before. Digital growth is a result of transforming people. First. Not just Adopting acquiring deploring new technologies because new technologies without considering the impact on people especially people being internal teams, internal team members more so even those on the front line that focus alone it's gonna result in chaos is going to result in conflict. And it's a big reason that 60-85% of all digital transformation projects have failed historically. And this is why over the past four years we have used Kobe not to measure intelligence, not to measure personality or social styles but instead to provide financial brands and their team members with clarity through a greater understanding of their own unique Os their own unique operating system, their human nature and how they can utilize that their strengths to maximize their future growth potential and a digital world. In fact, after assessing the Kobe profiles of hundreds of financial brand leaders from marketing cells, leadership teams, operational teams, I. T. Teams, we have identified patterns within those teams and as well as at the organization at large which is now something just and I touch on in our conversation and it's a fascinating area of study that we've undertaken and one that we are doing more and more work around as ancient wisdom from Sun Xue still holds true today. If you know the enemy and you know yourself, you need not fear the result Of 100 battles. And as I've shared before all transformation, all growth starts by telling the truth, telling the truth to yourself, telling the truth to your team about where you've been, where you're at and where you could grow next on your digital growth journey. And that brings us to the fourth point to focus on what the conversation I have with Justin speaking about telling the truth, Justin pulls no punches here, he's...

...bringing over 20 plus years of journalism and he provides the harsh truth that many of us need need to hear to be reminded of, people don't really care about what you do, but the problem for many financial brands, as we've diagnosed many times over is they are stuck in a never ending cycle of narcissistic marketing and sales communication patterns. And finally, we have the 5th point or pattern to focus on. When it comes to the insights that Justin shares, it's to cut out the noise and to simplify patterns, which is exactly what Justin does so well, you'll find out throughout our conversation and when it comes to your financial brand, the opportunity is to simplify the patterns of people, of people's relationships that they have with money, which is where I see a tremendous future growth opportunity here for financial brands, both through the power of story as well as through making coaching, financial coaching mindset coaching As a key cornerstone of their product offering a product offering that goes far beyond offering another checking account innovating on the product features if you will as Alex and I discussed an episode 109, but but a product offering that truly puts the transformation of people over the commoditized transaction of dollars and cents. And and that's because money for so many people. Money is complex. Money is confusing and many, many people back to the points that I was making before about scarcity and abundance. Many people when it comes to their money, their financial habits, their financial behaviors are operating from a place of scarcity and because they are, because money is complex because money is confusing. People are seeking three things from you. They're seeking three things from your financial brand. They're seeking clarity. They're seeking help. They're seeking hope and hope is what often has to come before help. And that hope can be shared through stories, stories that are in fact rooted in abundance. Stories shared through podcast through videos that provide clarity into how your financial brand has provided someone else, someone else hope, someone else clarity to empower that person, to escape the complexity of the confusion, the chaos of financial stress that's holding them back, that's keeping them trapped in a scarcity mindset to escape all of that once and for all and to get towards a bigger, better and brighter future. So with these top five points, these five patterns, these five trends that come out of the conversation with Just and I let's welcome Justin to the show. Yeah, this will be a good conversation, you know, your Colby is 3294 and minus 8671 So that's very, very collaborative.

Well we're going to see where the road takes us on this and for those that are familiar with Colby, this is something that we've been using more and more working with financial brands to help align teams to better communicate with one another. It's not about personality, it's about the OS or the operating system of the brain so that you can work more within your natural operating strengths and abilities to create exponential value as an individual, as well as a team and as an organization. But I gotta ask you, Justin before we get into the conversation, what are you excited about right now, personally? Professionally your pick go Yeah, so I'm 100% simplify 100%. My brain here is blah blah blah, simplify pattern, blah blah blah simplified patterns. So the purpose of my life is to be a connecting superhero for every visionary abundance, investment mindset entrepreneur and share their stories of the world, so when I'm not hanging out with my family and my friends, that's 100% so endlessly excited about that endless and I think it's so important because I mean the world has grown extremely complex, has grown extremely confusing just at the macro level, but you're intentional simplifying everything for you and so you're helping others do the same for for their world as well. Well, so that's a good, that's an interesting use of intentional, I'm a natural, so I just, my brain naturally simplifies, it just blah blah blah simplified pattern and then you know, I partner with a lot of people and they're like idea, idea, idea idea and they're just all over the place and then my brain simplifies and then my strength finders are activate, maximize achieved. So it's not ideation, it's not futuristic, it's just result result result result result because all the people at the highest level, they just want results. Technology has transformed our world and digital has changed the way consumers shop for and buy financial services forever. Now consumers make purchase decisions long before they walk into a branch if they walk into a branch at all, but your financial brand still wants to grow loans and deposits, we get it. Digital growth can feel confusing, frustrating and overwhelming for any financial brand marketing and sales leader, but it doesn't have to because James robert wrote the book that guides you every step of the way along your digital growth journey, visit www dot digital growth dot com to get a preview of his best selling book banking on digital growth. Or order a copy right now for you and your team from Amazon inside, you'll find a strategic marketing manifesto that was written to transform financial brands and it is packed full of practical and proven insights you can start using today to confidently generate 10 times more loans and deposits now back to the show. And when you think about your story and where you've been over the last 20 years, looking back at media, simplifying that that narrative would have been the biggest transformative trends you've seen in media, that financial brand should be paying attention, should be aware of leading...

...up to this point right now today. Yeah, so again, simplify into patterns that's literally on my brain works. So it's a good question and then I'm easily able to answer because that's what my brain does. And so I was a journalist for 20 years and created my entire business model based on how pr firms and maybe for 20 years. So I just saw a problem created solution problems, self successful global company saw a problem created solution problem solve successful global company. And so I wrote, thanks for mentioning my book, I appreciate it. So, wrote an international best selling book, chris Voss did the forward he wrote, never split the difference. Okay, so, Great, that's been very thankful for that. So, I've seen how media has changed from a firsthand perspective because I'm constantly being interviewed and FC two from a client perspective. So I'm only saying all this stuff because a lot of people talking, there's nothing behind it and it's just nonsensical talk. I don't say anything unless there's be behind it. Okay, so and then you said transformational. So podcasts like this by the way are replacing mainstream media in terms of relevance and importance for three reasons, because my brain takes all this complexity and simplifies the ticket patterns. So here are the three reasons and you'll nod your head or people won't see it, but you'll be not in your head with us. So one the host is an entrepreneur, not a journalist. So they're coming from a place of abundance, not scarcity. There's a very big difference. I'm an entrepreneur who happens to be a journalist, not a journalist who is a journalist and I'm not a pr firm on, I'm an entrepreneur happens to be a journals. Very big difference in those three things. Two, you can do a deep dive on the subject. So 30 minutes, 45 minutes an hour, you really get to know the subject and the host that's not a drive by interview, like on tv or radio, you don't really learn anything. Okay, so three, the audience might not be as large quantity wise, but it's far more qualified audience. Regular humans not going to listen to this, but a high level financial visionary entrepreneur will and so what podcasts are because they simplified, see patterns to simplify what I was saying before. It's all they are is transactional transformational platform for entrepreneurs podcast. So I'm the ceo of a bank, I'm the ceo of a credit union. Let's play hypothetical situation here. I'm connecting with what you're saying, How can you help me get over my innate fear of having a conversation because I know that's what holds so many people back. What's your thought? No, no, no, no, no, no. And I know why you're asking that, I appreciate that, But I only partner with visionary abundance, investment mindset, entrepreneurs, visionary, abundance, investment and so people with those three attributes in their mind set, you can only do one of two types of people with those attributes. One you're running a high six figure to tend for your business, to your family and friends whenever you want to and you do what you like to do what you're good at or or you're going to be one of those people you're there, you're not their profit or revenue wise, but you will be so there's no, what do you cost your charge? There's no fear limitations. There's no no no scarcity only. Why does an investment would you look like? Let's go, let's go. Yeah. And that's one of the things that I get a lot of times is you know what, when it comes to this idea of digital growth, I can't afford it. And I'm like, well that's a problem because that means...

...it's not important to you, it's not important. What are you going to give up to make that happen? What you're gonna give up to make that a reality? Yeah. Yeah. So I have multiple billionaires that our clients and I think it's up to, it's five or six people that have been dirt broke when they've invested with my firm. Why? Because people with those three attributes, they will find a way to make the investment period. So my simplicity and directness weeds out nonsense that attracts greatness and all my company really is thousands of people with those three attributes in their mindset because I'm abundant. It just grows every single day, just keeps growing growing growing when we think about this this transformation of media, you mentioned podcast here, what is the role of story in and of it all? Because I think, you know, no matter what the medium is. Story kind of connects and binds people together throughout the age. Can you, can you unpack that here? Right? Happy to do that because you know, if you ask me to like build something with my hands or things that a monkey can do, I have a hard time doing because I'm not good at that. But at this highest level, The highest level. And then again, 100% of my days staying in this unique ability. Okay, so 100%. So again, I'm a simplify their so as technology gets faster and microchip gets smaller and smaller, That's great. That's great. There are two constants that will never change. They will never change. Okay. One is the power of an actual real relationship. Okay, that's 12 is the power of storytelling. Why? Because from smoke signals, hierarchical. If IX cave paintings, the bible, whatever that is, we're a world of storytellers because nobody cares about what you do, They care about who you are and if they care about who you are, they will care about what you do. So it's interesting because I was annoyed for 20 years for 20 years, hundreds of times a day receiving useless press releases from people I didn't know. So that's one that's a problem too. It's annoying. And all these press releases talked about is what someone does not who they are and nobody cares about what you do. But if they do care about who you are, they will care about. Can you repeat that right there? Because I think that is so important. They don't, they don't care about. Can you repeat that? No one cares. Yeah. So I talked to a lot of really smart people, really, really smart people and you know, and I used to let this go on a lot longer and more direct now, but you know, ask how they're doing and go on for 15 minutes about what they're up to and I'll go wonderful, nobody cares And what, and then I just say, Oh, what I need you to do is explain that like you're talking to a third grader in 15 seconds. And what's really interesting is that even though these people are really smart, they actually appreciate that because no one's ever told them that before and they're just talking up here and no one understands that. So my brain can immediately simplify that complexity and basically non human discussion and make it applicable and understandable and digestible for humans. And then it's intro intro intro intro it's just result result result result result because the purpose of my life is to be a connecting superhero for every visionary abundance, investment mindset attribute and show their stories of the world. That's just I'm just living that purpose in my life all the time, and...

...it's endlessly fun to share those stories with the world, right? And I think, you know, this idea of and I think about financial brands, banks and credit unions, they they talk about what they do, they talk about their product, but it's the same thing, everyone is talking about the same exact thing. Exactly. And there you've got a story of of Jeff Bad. Do I think it's a very unique one, because he's in this financial services space, he came over here, he didn't have any experience, he didn't have any money, and now he's been extremely successful and he's framing it around financial literacy because that's a big part of his purpose. What's Jeff's story here? Because I think it's one that if I'm listening I'm a bank I'm accrediting leader. I can tap into stories like jeffs that's what people start caring about him. I am I mistaken with that. You know I appreciate you bringing Jeff Jeff because you know he came to the United States from Africa when he was a boy and had nothing. I think he's 28 now so he became a millionaire I think when he was 25 and now he's bringing financial literacy and funding 100 K. Scholarship program, 100 K. Scholarship program to teach. Well right? But that's those the only people I that's what I mean. All my companies has thousands of just those. The only people I that's what I mean when you ask before like I can't afford this or what the fear No, no, no, there's a people like Jeff don't think like that. There's no, it eliminates that, that's my whole point because my directness just eliminates people that would ask that they wouldn't, they would never, it would just, it would never work. But what does happen is when you find people like Jeff, they introduce you to more people like Jeff and then more people introduced other and it just keeps growing and growing and Jeff just an amazing entrepreneur who has visionary abundance investment mindset, that's all it is. And when you think about the story of Jeff and this idea, you mentioned this a couple times, abundance versus scarcity, abundance versus scarcity, is there a way to transform a mindset of scarcity into one of abundance? Yes. And so I'll dovetail that with, I strongly feel that you're either born the highest performing entrepreneur on the planet or you're not. Why do I say that? Because I think most people would choose a life where you can make as much money as you want to, only interact with the people that you want to hang out with have as much free time as you want. Okay, so most people would choose that. But if you said, hey, you have to go through bankruptcy, likely have to go through bankruptcy or potential bankruptcy depression, the highest level of anxiety you can imagine or likely and possible traumatic experiences as a child or young adult, then most people one, they can't do it to the like I'll just fizzle out or stay a small business or I'll just take a job because most people can't, they can't do this because if most people could do this, they would do this. They can't, they can't do it. Okay, so I start with that. But to, if you are born to be someone like this, then all I do every day is work on my mindset. That's literally all I do is work on my mindset every single day. So what does that mean? That means I start my day with a gratitude journal for my wife, everything. I'm grateful for her. The previous day two I run outside six days a week, I'm out of the weather condition and during their live in Chicago, So cold in the winter, hot in the summer. So listen to Mindset,...

Strategic Coach Abundance 3 60 Podcast Like That. Three monday through friday. I do a grateful journal on linkedin. We have about 26,000 followers. What I'm grateful for that day, so I'll include this in that. And then four, I just talked to the top entrepreneurs on the planet 5 to 10 times a day every monday through friday, when you're talking constantly talking to people who are more evolved than you mindset, you just become one of those people. So that's, that's all my day because it's my unique abilities on jeans and that's where I think there's a tremendous opportunity for financial brands to really encourage empower others, to coach them, to guide them, to build that, that mindset of abundance because I think there's so much financial stress and challenges, that stress takes a toll on health, their relationships, their overall sense of well being, whenever it, it's all, it's all rooted in scarcity and that really is rooted in an environment and family of origin and if we took the time to understand what those stories are and then provide them with the path forward, it's that idea of abundance flipping that I've started to have more conversations with clients that you know what it's this idea of coaching guidance, financial literacy is one thing. But if we can take financial literacy and education and then level that up with the coaching, the guidance to really empower someone because it's that self limiting beliefs and you're doing this on a day in and day out basis and you've unpacked 30 points in your book. If you can take that one point like what is one of those points out of that 30 what would you say to focus on here? Yeah. So do what you like to do what you're good at. So that's 100% of my day. I haven't worked and Years I worked zero hours every week. I mean that's that's easy. And then number 2 to 1 A I guess is only work with people who look at things as investments that cost anyone else. Have anyone ever asked me what the costs are charged? I'll never talk to that person again. Why? Because they're transactional and then they hang out with transactional scarcity and your industry, the industry you're talking about is very interesting because there's a lot of, and Colby terms, there's a lot of high fact finders. I follow low quick, right? So I won't, I won't talk to people like that because they're never going to make a decision. They're gonna ask me the same questions 50 times and never do anything. So those are big, big little littles in the Colby thing and I for the most part, 99% of the folks I talk to hang out with their 789 10 quick starts, there's a couple of substance to that but 789 10 quick starts are actually going to do something and then they're gonna have somebody else followed through for them. Yeah. And we see that, we see that high fact finder, we see that high the high follow through and that prevents them from really even taking initiative to start moving forward and they just get stuck in the past becomes the predictable future. And so we're looking for the same thing. We're looking for those few that are really looking to escape that start creating something bigger, better, brighter. And it's happened. It's happened. It's few and far between. But it's attracting those into our space into our world. That's my point. That's my point. Is once you can find Jeff to do that, just...

...introduce you to more Jeff. Because people with this mindset, they don't hang out with cost scarcity. Why would you hang out with someone that doesn't think like this? Absolutely. Well, that's that's my whole point. I just eliminate All the people that think like that and most people don't have the courage to do that. But I just know and I'm in 8671. So I'm high fact finder, high follow through and high, quick start. That's that's very, very, very, very rare. Just because I've never met anyone with Mike hold the score ever. And I've only met a couple of people with similar quality scores. But what has happened is my quick start is trump my fact finder satisfied. No. So my quick start has just taken over now. I just see bigger investment, bigger results, bigger investment, smaller room, bigger results, bigger investment, smaller room, bigger results. And those are the people in the smaller room that are making the most impact. Absolutely. And and and that's where, you know, this idea of Colby, we've touched on that a lot. It's one of the reasons that we've, we've become Kobe certified over here. Audrey is our coaching team. We've got a Kobe certified coach now with Audrey and the work that she's doing so that she can provide more guidance and insight into the financial brands and their leadership teams. When we come back to story, how important is it as a leader to at least understand how story works at a very basic rudimentary level because otherwise we end up talking about ourselves and what's important to us and our product features and but when we think about story, it's not about us, it's about the other person that we're trying to connect with. Its and I think you mentioned that before, it's this idea of relation, that's why story continues to come back time and time again is a central part of communication strategy. Any recommendations on just like basics of basics of story, what do I need to know? Problem solution? I think you mentioned that before. Yeah, I mean right, so as a journalist, I wrote two or three stories on deadline every day for 20 years and then with forever, you know, it's so easy, you know, so this actually know what I'm talking about and then Bill Gross who's, you know, he was a speaker at abundance 3 60 during his speech he started I think 150 businesses, which that's, that's multiplier at the highest level of multiplier at the end of his thing. He's like, oh yeah, I wish more, more founder Ceos would invest in their storytelling because it's a good way to attract investors and dry balls and I'm like, did he, this guy started more businesses maybe than anyone else on the planet ever? Did he just say that And like I'll lead a storytelling session. So Peter Diamandis and then I've co hosted a storytelling presentation of the whole abundance 3 60 community. So that was, that was fun. But you know, in terms of what? Because I'm a simplified their story only needs two things only to Only 2. 1 is a good story, which everyone has. So what you've overcome in life, what inspires you or your parents? Why are you doing whatever you're doing? That's easy. And then two is a news peg. A news peg is why is it a story now? So if you pivoted since Covid, did you want to do company guy or someone new and you know, to dovetail that anyone that would try to do them this themselves, that that's...

...ridiculous. You would never, any leader at the highest level would never try to do this themselves. They would hire outsource it. Why? Because anyone who thinks at the highest level would never try to do anything that they're not zone a genius uniquely good at. And so if there's something that I'm not good at her, I don't like to do, there's two things. One, I don't do it too. I found the best person to do it for me and now you're getting into another guest and we're both in a strategic coach, dan Sullivan. It's the whole philosophy of of who, not how and you're this idea of leadership, john carter, I can't help but think of him. He once said those in leadership positions who fell to grass and use the power of stories, risk failure for themselves and for their organizations. And so as a very practical, as a very practical just and I think when it comes to story, it's one that many in the financial services space, don't grasp and understand back to john carter's point here, but I always like to leave on a practical note what is one small step because I'll change all growth. All transformation begins with a simple small step for what's that one step that you would recommend that someone can move forward when thinking about story, when thinking about abundance, when thinking about Kobe, how all of these come back in together. If it's one thing, it's what inspires you, that's it, what inspires you, what inspires you to take action and I think it's what inspires you. If I was to say what inspires you to help others because once again, if we're thinking about ourselves then we're gonna get stuck. If we're thinking about helping others and elevating the journeys of others, that's where the secret is. Again, the purpose of my life is to be a connecting superhero for every visionary, but that's my whole point. So I'm just, I just want to be a superhero for those people with those three attributes in their mindset. That's and when anyone ever signs with my firm, I always tell them thank you one because I'm excited about it too. I'm like you're just allowing me to fulfill the purpose of my life, that's what you're just doing. That. That's all I want to do all the time. And if someone does want to connect with you and continue the story that we started today with you, what's the best way for them to reach out and say hello? Sure. So uh Justin Green on linkedin is probably the, probably the best way in my company's Brabeck LLC dot com as well. Excellent. Well Justin, thank you so much for joining me on this episode of banking on digital growth has been fun. Thank you as always. And until next time be well. Do good. Make your bed. Thank you for listening to another episode of banking on digital growth with James robert. Ley. Like what you hear, tell a friend about the podcast and leave us a review on apple podcasts, google podcasts or Spotify and subscribe while you're there to get even more practical improvement insights visit www dot digital growth dot com to grab a preview of James, roberts, best selling book banking on digital growth or order a copy right now for you and your team from amazon inside you'll find a strategic marketing and sales blueprint framed around 12 key areas of focus that empower you to confidently generate 10 times more loans and deposits Until next time, be well and do good.

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