Banking on Digital Growth
Banking on Digital Growth

Episode · 4 months ago

96) #ExponentialInsights: Why Everyone Should Build Their Personal Brand

ABOUT THIS EPISODE

If you want to build your organization's brand, it starts with building your employees’ personal brands.


Just ask Natalie Bartholomew, Chief Administrative Officer at Grand Savings Bank. Her personal advocacy for women in financial services has put a small community bank on the national stage.


She joins me to discuss:

- Why personal branding matters to your organization

- How to find your niche and provide your community value

- Why LinkedIn is such a valuable resource for personal branding

- Check out these resources we mentioned during the podcast:

- The Girl Banker


You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

...we think about how different brandsconnect with their buyers these days to the consumer, it's not necessarilythrough ads, it's not necessarily through different commercials, but yetthey're partnering with influencers, they're partnering with people who havea following that are trusted by that following. Mhm mm. But You're listening to banking on digitalgrowth with James Robert lay a podcast that empowers financial brand marketingsales and leadership teams to maximize their digital growth potential bygenerating 10 times more loans and deposits. Today's episode is part ofthe exponential insight series where James robert interviews the industry'stop marketing sales and fintech leaders, sharing practical wisdom toexponentially elevate you and your team. Let's get into the show greetings andhello, I am James robert ley and welcome to the 96 episode of theBanking on digital Growth podcast. Today's episode is part of theexponential insight series and I'm excited to welcome Natalie Bartholomewto the show. Natalie is a career banker with experience in a variety of areasand currently serves as the chief administrative officer and vicepresident of Grand Savings Bank, a community bank in northwest Arkansasand Oklahoma in november of 2017, Natalie launched the goal banker blogin hopes of creating a voice for women in banking and working moms and thenlaunched the girl banker podcast in 2019. And I'm excited to talk withNatalie today about the journey that she has had her experience the lessonsthat she's learned about building a personal brand, which has been a themeon other shows that we've had recently here on the banking on digital growthpodcast. So with that welcome to the show, Natalie, thank you so much, it'sawesome to be here, I am glad you are here. And before we get into theconversation about building a personal brand as a banker, always like to startthings off on a positive note, what are you excited about right now? Eitherpersonally or professionally? You know, I'm really excited about the idea ofseeing some of my bank marketing friends in person sometime this year.It's always so great to see everybody and to reconnect and to have thatnetwork of of friends that we don't necessarily compete with each other,but we're able to bounce ideas off of and and see each other and connect. Andso, knowing that that is on the horizon definitely has me excited right now.It's that idea of collaboration, that's another theme that that is coming outof these conversations. For example, just an episode number 95 with JpNichols, we actually opened up the show talking about collaboration to thatpoint, You know, I think collaboration in this post, Covid World is going tocreate far more exponential value for financial brands. When you think aboutcollaborative opportunities, where have you been able to collaborate withothers just from the work that you've...

...been doing? What's a practical examplethere? Oh my gosh, there's been there's been a lot honestly, one of the thingsthat I really preach whenever I speak to women in banking conferences is justthe power of having a network and whether that network exists online,wherever that network exists within your community, the ability to reachout and collaborate and keep the creative juices flowing and to stayexcited and motivated within your line of work is just so important. I thinkespecially in the world of Covid, it's really easy for that motivation to kindof be stifled. And I know it has been for me and just having that network oflike minded individuals or people that are in the same industry, being able toreach out to them and chat and see what they're doing and knowing that we'reall dealing with the same thing. But collaborating that way has has beenfantastic. I wouldn't trade that network for anything. Absolutely, andthis idea of collaboration, both, you know, within the industry and then alsooutside building a personal brand I think kind of plays hand in hand withthat and once again this is a subject that's been coming up over and overagain from many different angles, conversations that I've been having forcontext with the Deer. Listen, I'm just gonna rattle off some of these. Episodenumber 85 jodi from Social assurance, episode number 80 dug from Denham.Social episode number 70 Greg a commercial under from Truest, who'sbeen building the entrepreneurs banker brand and podcast. Episode number 62carry on from J. M and B Group, who's running the internal marketing podcast.An episode number 51 with J. Paultre, who shares some fantastic perspectivearound using social media as a time multiplier when it comes to just makinghuman connections to other. So if you've not heard these conversationsjust yet, dear listener, I highly recommend that you go back and listento them after the conversation Natalie and I are having today because onceagain, there's tremendous opportunities for financial brands to educate, toempower their bankers to build their own personal brands as part of a futuregrowth strategy in this post Covid world, because that can help then buildnetworks to help build communities. But let's start with the end in mindNatalie when it comes to this idea of building a personal brand, why should abanker build a personal brand in the first place? What should that end goalbe? So first and foremost, there's nothing sexy about banking and I laughthat's kind of my tech line in terms of bank marketing, there's literallynothing super exciting about banking and if you can make that exciting, ifyou can add a personal element to that, I think you're already one step ahead.So being able to build a brand not only around just what you do for your bank,but who you are in your community and what value you add to the industry orto your community in general. I think makes you so much more relatable. Wethink about how different brands connect with their, their buyers thesedays to the consumer. It's not necessarily through ads, it's notnecessarily through different commercials, but yet they're partneringwith influencers, they're partnering with people who have a following thatare trusted by that following. Let's...

...use the beauty industry, for example,you've got all these influencers who are using these different types ofmakeups, makeup brands and when they test it out and they show thedifference it makes for them and how they love it and they're able to givetheir take on this makeup, people will go and buy it out, it'll be sold out.There is a particular type of Mascara that it was trending on Tiktok thissummer and it was only $9 and you can get it at target, you can get atWalmart, you can get it at at Walgreens and people lost their mind over itbecause all of these influencers were talking about it on social media. Soyou think about how bankers have the ability to kind of do that in their ownauthentic way through social media by building their own brand, because Itruly feel from the community banking space that people bank with people.That's kind of our mantra here at Grand Savings Bank. We're in NorthwestArkansas, Northeast Oklahoma, specifically in Northwest Arkansas, wehave the home office of walmart, we have Tyson foods, we have JB Hunt, wehave a lot of industry here. We are growing rapidly. We have banks on everycorner. Everybody wants a piece of the pie of what's happening here inNorthwest Arkansas. And so bankers are kind of becoming a hot commodity andbut banks are everywhere. So when you think about, I don't really care ifit's so much in the digital space or in the personal space or not. At the endof the day, if you have banking questions you want to deal withsomebody that you know, and trust. And so people bank with people not so muchwith that bank. And as a banker, there's an immense amount ofopportunity there to establish yourself as a trusted individual in that space.Whether you're a mortgage lender, whether you're a commercial lender,whether you're on the business banking side whether whatever it is you do. Ieven think there's room for that in the I. T. Space. I definitely think thereis in the marketing side. It not only helps you to connect at a differentlevel in the consumer and tie your bank's brand back in with that. But italso makes you more marketable as an individual and adds just a differentlevel of value to the everyday idea of what a banker does. So I think ifyou're not kind of attaching yourself to this mentality in some form orfashion you're really missing out on what the future of banking looks like.And that's the key. It's the future of banking and it's bringing the futureinto the present moment because banking has been banking is and I reallypredict banking will continue to be, to use your words boring, but also now toreference Justin timberlake, you know, we can bring sexy back to banking bybuilding a personal brand because people do bank with other people andpeople trust other people and this idea of the personal brand, whether it be inthe digital world, the physical world or I believe it's kind of a mix of bothat the community level because we can build relationships on both sides ofthe equation, there's a tremendous opportunity for growth and before weget into the maybe some of the house, I want to just reflect on your own story,your own journey for the dear listener,...

...because you started the blog in 2017,the girl banker blog. You started the Girl banker podcast in 2019. So we'regoing back about four years now to the blog. Two years to the podcast wouldhave been some of the top insights, the lessons that you've learned just alongthe way on your own journey here. So to kind of lead in how the Girl bankerblog even came about was just out of a recognition for women to have a voicewithin the space of community banking. Um in 2017 there was a lot going onculturally. There was the Me Too movement, there was just a lot ofrecognition around women in the business place in general. I myself wascoming back from maternity leave after having my youngest son and just kind ofsoul searching of like where do I belong in this long term and who's outthere advocating for me and was definitely very inspired by joe Csillafrom Citizens Bank of Edmond and the personal brand that she was buildingand seeing that hey, this, this woman has this incredible following and thisincredible voice and as at this little bank in in central Oklahoma and wow,look at the waves that she's creating and also was there was a lot ofdifferent things happening. So coming back from maternity leave, being reallyinspired by Agile and just had attended a couple of banking association eventsmyself and in just surveying the room as a young female. So I was in my midthirties, I consider myself still young, recognizing that, wow, there's not manypeople like me here, one, there's not very many women to, there's not verymany young women along that time. Also I was going and speaking to young tohigh school students about opportunities and banking, you know,just doing kind of career fair stuff. Those are things that bankers get askedto do or what and realizing that whenever I would go and speak that theyoung women in the room were so disengaged, they could care less, theycouldn't care less, they were not interested at all about careers inbanking. And so that coupled with just seeing that, wow, if if somebodydoesn't do something, if somebody doesn't start advocating for women inthis industry, then what does the future look like? How do we have anyroom to complain or be a discontent with the situation if we're not outthere doing the work to to make this better because it's not going to justhappen for us. And so I have a dear friend and mentor that was my agency ofrecord and still is um I was at a different bank at that time and withinthe process of about to transition to the bank that I'm at now while kind ofthinking through this whole opportunity of doing a blog because she keptencouraging you should you should consider doing a blog. And I wasthinking, what do I have to say that anyone cares to read about what anyonecares to listen to until it all just kind of hit me one day as an epiphanyof someone needs to be advocating for...

...women in this space. Not only womenthat are already working as bankers or near the end of their career, but alsothe young women who aren't even thinking about banking as a careeropportunity. I grew up always knowing I was going to be a banker. I playedbanker as a kid. I was the one who I always told this story whenever I speakto conferences that whenever I would go to the mall back when people went tothe mall um I would like I guess that was a thing in the in the eighties andnineties, I would come home with my little purse full of credit cardapplications and it's not because I wanted the credit card that was becauseI just wanted to fill up the form. So I had just this weird nerdy attraction tofilling out forms and in the whole idea of business and I had a grandfatherthat was in banking and kind of grew up going to see him there and just knewthat that's what I wanted to do. But when you speak to these young womenrealizing that they have zero interest, they don't, they see this barrier ofentry that it's a man's world and there's no opportunity for them withinthe banking industry. So it all kind of came together. My friend Alison, mymentor, she was like what about the girl banker? It's kind of like a playon girl boss and that was kind of a big thing and it also speaks to young womenand so we ran with it, I ran with it, we created the website and here we are.So it just kind of came out of all of that but realizing at the very end thatthere was a major meat for this advocacy and for this motivation andfor just this discussion that women have so many opportunities withinbanking and community banking. There are a lot of opportunities for youngwomen to consider. We've got to be advocating to them to tell them theopportunities that are available. It's not just Stuffy in a suit and an officefrom 8-5 you know, there's IT. opportunities are marking opportunities,there's the production side, there's so many different moving parts and we needthat new fresh insight and so young women need to know that theseopportunities exist. And if we aren't telling them about it then who is? Soit's that's that's the end goal is to not only create advocacy, helped tospeak to a promotion of of women within the bank system, within bank boards,both at the national level association level etcetera. But also to be tellingthose young women, hey, there's a place for you here. Technology hastransformed our world and digital has changed the way consumers shop for andbuy financial services forever. Now consumers make purchase decisions longbefore they walk into a branch. If they walk into a branch at all, but yourfinancial brand still wants to grow loans and deposits, we get it. Digitalgrowth can feel confusing, frustrating and overwhelming for any financialbrand marketing and sales leader, but it doesn't have to because James robertwrote the book that guides you every step of the way along your digitalgrowth journey, visit www dot digital growth dot com to get a preview of hisbest selling book banking on digital...

...growth or order a copy right now foryou and your team from amazon Inside you'll find a strategic marketingmanifesto that was written to transform financial brands and it is packed fullof practical and proven insights you can start using today to confidentlygenerate 10 times more loans and deposits. Now. Back to the show whenyou think about this journey, it has been four years and I think that's your,your playing a long game when and I think for anyone who's looking to builda personal brand, it has to be a long game mentality because it takes time.But you're going to reach a point where you're like wow, because I think atfirst there's that mental block of and you said this like what do I have tooffer, what value can I create? And you found a niche perspective which thisactually goes back to a conversation that I was having with joe Policy, whowas the founder and ceo of the Content Marketing Institute and has justreleased a new book called Content inc second edition. It really is aboutdefining a niche audience that you can create value for and around. And thisidea of value creation for yourself, but also just you've got the digitalside in the industry. But then what about the work that you're doinglocally as well? How is your personal brand helped create value on that frontlocally within just the communities that you're serving as a banker? Yeah,so, and and that's a really good point because that's a question I get a lotlike how does your bank handle the fact that you have kind of this side gig ofthis advocacy for women in banking? But I mean, it's it's helped to and ittakes a while to build this brand. I mean, consistency, being authentic,being sure that I'm showing the real me and putting myself out there in thatway, but it's brought recognition to Grand Savings Bank. We're a smallcommunity bank where 700 million in assets located Northwest Arkansas,northeast Oklahoma. But I've had the opportunity to speak on the nationallevel at the financial brand, different american banking association events andrepresent Grand Savings bank and while doing it. And so I think that's onething is knowing that not only are you helping to, it's not just about gettingyourself out there and to do it that way, but also to be able to tell thestory of what your bank is doing. And so I think it's been fantastic as abank marketer to be able to carry the bank along with me. I think that's ahuge piece of what I do without being a banker. I'm just the girl, right? I'mnot the girl banker. So it's and I'm able to really relate to women inbanking because I'm a banker. I've done this for 20 years and to be able tocarry the banks brand along with it has been fantastic. And so when I veryfirst started the girl banker blog, I had kind of put out on my personalfacebook page, just kind of a general post more along the lines of mom guiltand what others were dealing with. And...

...kind of realizing too that this thiswhole blog could really speak to working moms in general. It doesn'thave to be just within the financial industry and realizing that there's somany, so many women that have this story where we feel guilty of eitherbeing at work and not home with our family or being at home with our familyand feeling guilty for not being at work. And so there was a lot ofengagement on this particular post when I first put this out and I had kind ofmentioned, I'm working on a project. It was before I launched a blog and theNorthwest Arkansas business Journal had reached out to me and they were like,hey, what's this all about? And so I kind of told him what was going on andended up getting a front cover story to kind of talk about this, this new blogand what it was going to be doing. And so it did immediately create a buzzhere locally and the bank was able to get recognition out of that as well. Soit's, it's definitely a lot of work, it's definitely something you have tobe super focused on, consistency and understand that comes slowly to me,it's all about engagement, not so much having, you know, 100,000 followers,like you see some influencers do, I don't really consider myself aninfluencer, but to me it's more about the good conversations I get to havewith women in banking either through instagram chat or facebook chat or Ihave a private facebook group where it's for women in banking only, It'sjust under 4000 women at this point. And um the conversations that happen inthere are worse every minute of the work that goes into creating thisplatform, so you know, I may not have Two or 300,000 followers, like you seesome of the talk influencers have or whatever, but I am having meaningful,meaningful conversations on a regular basis that drives empathy and solutionsto issues that we're dealing with on a regular basis for women in banking. Andto me that's that's what it's all about. It's this idea, I think you know, whenyou throw the word influencer around people, think, you know, 100,000300,000, a million followers quote unquote, but in the banking space, Ithink the opportunity, particularly the local market level or or with the inthe work that you're doing is more of what I would call a micro influencerand a micro influencer back to your point. It is about engagement, it'sabout conversations, it's about the relationship of people and so youtouched on this before, but I want to come back to it because I I know thereare some who are listening, who I can hear that either a they want to go downthis path themselves or be there, like I'm not really sure because building apersonal brand might be a competitive threat. Uh what insights orrecommendations could you provide to? Really, I think transform this thinkingthat is rooted what I would call scarcity mindset. How could youovercome some of those objections in...

...someone's mind that either they're notsure about it themselves or their thinking this would never work becausethat's a conflict of interest. So this may not directly answer your question,but a friend of mine in the banking industry that has always wanted tobuild a personal brand, but didn't want to put the time and effort into doingit, I've always said it's not worth it then if you aren't interested or fullyready to put yourself out there and then don't do it because you're notgonna be successful if you're not willing to be authentic it and to postregularly, I mean, you're you're going against an algorithm to so you're notonly creating a brand and trying to tell your story and do all the goodthings of content, all that good stuff, but you're also going against a machine.So, so you you kind of have to play this game right? And if you are notfully into it or bought into it and understand and see the value andengagement and and and really putting yourself in a space to be tell thenarrative of the story of either your bank or your career, then you're notgoing to be successful at doing it. If you want to pay someone to do it foryou, I think you're gonna be you're gonna fail because I think people willbe able to sense that authenticity just immediately because I mean, you'll getcancelled, you've got to you've got to be real and you have got to be willingto do that work of knowing that if if I'm getting these private messages andI'm not responding to them, if I've got comments on my posts and I'm notengaging back and recognizing them, then it's all for nothing. So I reallyfeel that as a banker that if you see a value of building a personal brand andunderstanding that it puts you in the driver's seat of telling your own storyand your bank story, giving you the competitive edge of being out there inthe community banking space, as someone that you can know and trust, just likeyou see these influencers do just on, like you said, a micro level, if youdon't see the value in that, then don't do this, because you just keep doingwhatever it is you've been doing and go down that old road of of how bankersare and you may just be fine or you may get left behind, I don't know, I thinkit depends on where you are and who you are and what you're doing, but alsoknow that if you want to make the commitment to build a personal brandand understanding the value that social media brings to that you're alsoworking against that machines, if you're not willing to combat that too,then it's all going to be in vain. You can't have acid, I'll just say that,you know, and it's I've been using this analogy in a lot of the training andthe coaching that I've been doing, because I see that, you know, in almostevery aspect of life, Mr Miyagi brings a lot of wisdom here from the karatekid. If you walk on the right side of the road, you're ok, if you walk on theleft side of the road, you're you're...

...okay, but if you're in the middle, yougot one ft in one ft out, as Mr Miyagi said, you're gonna get just like, graperight, and so you have to really be fully committed to this journey,because otherwise it's not worth it. And and and with that in mind, let'ssay someone is they want to fully commit, they've heard your story,they've heard Jill's and and and they're watching what others are doing,like, you know, Greg with the entrepreneurs banker and carryin fromfrom J. M and B, who's who's running the Internal marketing podcast and Ithink there's more stories like this popping up, where should someone getstarted? Like what would your recommendation be? Where should theystart their journey to build a personal brand as a banker? So I get asked thisa lot and I think that first and foremost you have to decide what setsyour soul on fire, What are you most passionate about and what niche do youwant to nail down and recognizing what other competitions in that space? I waslucky and that there really weren't a lot of women or young women reallytackling the advocacy for women in banking. I mean that's a very specificgroup of people and so I kind of understood going in this is the groupthat I'm targeting. This is what I'm passionate about. This is what gives merelevancy to be passionate about it as a woman in banking and you kind of cannail it down that way. I think you have to understand, you can't be everythingto everybody, so you don't have to be amazing at linkedin and instagram andhave a Tiktok account and facebook, but more recognizing, okay, my audiencebased on the niche that I'm wanting to really, really dive into lives here.And so if they're on facebook as much as I hate facebook, that's where I'vegot to be right. Or if understanding, you know, the group that I really wantto reach out to does live on Tiktok. And if you're excited about jumpingonto Tiktok, then you're in luck. You've got to do what you feelcomfortable with and what you feel most passionate about because if you haveall the icky feelings, I don't know, I just kind of feel like you're going toalways lean into what you're most comfortable with, not to say that youare going to have to put yourself out there and lean a little bit out of yourcomfort zone. But the first step is to recognize where that passion is and whospecifically you're speaking to. I have tried to be everything to everybody andrecognizing that that's impossible. Was was really a good lesson for me. Andalso recognizing two, you're going to have some really ugly people that arehaters to you and understanding that, you know what I mean? That's there, itis what it is and they don't define you and you know, you move on down the roadand that's, that's a lesson you're gonna have to learn pretty quick inthis day and time. Absolutely. And to that point this, I see an opportunityfor a financial brand to do training...

...around this internally to bring, let'sjust call it a cohort of those who would like to explore and commit to ajourney like this, or even training cross collaboratively with otherbankers, that other financial brands, because it can feel like a lonelyjourney, or are there opportunities to learn this together to teach thisinternally at a financial brand? To really elevate a group of, of bankersto uh, to a new level I do, and sometimes you'll find that there arealready people on staff that have created their own personal brand. Theyjust don't realize it. And that's usually the case, you've already kindof built this brand, it's already, it already lives somewhere, you justhaven't recognized it and given attention to it. And so what we've donea grand savings bank is that we have recognized individuals who have anactive social following or who are active themselves in a social space.And so we created a group called the Grand Ambassadors. So it's like brandambassadors only with a play on the word grant. And so they they are reallygreat ambassadors to our marketing initiatives. So not only are theyrepresentatives within our different markets that we are in and making surethat the that there's marketing by in and understanding brand protection andall of those kinds of things, but also we give training on different socialmedia platforms. And so when we have different kinds of content that go outthere to help us beat the algorithm as a financial brand on a social platform,go like share, comment, do all the things so that that we're getting thatengagement and algorithm is triggered. And so it's been really helpful to seesocial growth from having this group of employees who are trusted members ofthe community by our customer base promoting our brand in social space. Sothey're not only it's not only just us posting on social media, but we alsohave this really fantastic group of employees that is sharing this content.And so it just really spread that message. We find that people trustthose individuals more than they would the banks brand, I guess, which is allI but that's just how it is. So getting them trained on how to do that and tohelp tell the story for you by using your compliant ready content that'salready posted through the bank. Social platforms is just a great strategy andit's been very helpful for us and also they are great for us within thecommunity space. So we're a small bank and we need them engaged in thecommunity and telling us the events that they have so that we can help be agood supporter in that way. So we kind of have a social group and then we havea community group and they all live within that grand ambassador platform.And so I definitely think there's a lot of opportunity to do that withinternally and then also to take your top producers and say you realize thatyou have a ton of opportunity either within linkedin, engage with realtors,they're engaged with centers of...

...influence, whatever it is that you needto be engaging with, you can do that and linkedin and it's not like not looklike you're trying to get another job, you know, Lincoln used to have thatstigma, I feel like, and now it's not, it's more of a opportunity to networkand absolute bankers should use that and what you're speaking to is a verypractical example of what we would call a snag. I wrote about this in bankingon digital growth. In a snag as an acronym for a social media advocacygroup to once again kind of beat the algorithm to get more organicengagement. And it comes back to also people typically engage more with anindividual's post than a post coming from the corporate brand. Absolutely.And to this point about just learning from others who are others that havebuilt brands and we've mentioned a few of them already, but from your lens ofthe world, who are others that have built personal brands that you mightrecommend. The dear listener connect with follow learned from. Oh sure, myfriend john Oxford from renaissance bank, I joke with him that he's the boybanker and I'm the girl banker. Um he's been a fantastic friend and supporterand we support each other hem and josh neighbors of the maybe agency havemarketing money podcast that's definitely wanted to listen to, you canhear their banter back and forth, which is very entertaining as well aseducational. So the two of them I think are fantastic people in the space. Youmentioned Jody who is now a social assurance. Again, just that network ofpeople that I've been able to connect with online and then meet in real life.It's like we've known each other forever but we've we've really onlyseen each other in person maybe a handful of times that we enter daily inthe social space. I love Emily Maze, who's that community spirit bank downin Alabama and um again small community bank, but she has really been a hugeadvocate of her bank but also I C. B. A. And this has really put herself outthere and has done a great job from from building her brand. But yeahthere's there's a lot of great people that are in this community bankingspace that are telling these fun stories and are adding this humanelement to what community banking is and taking it relatively boring, unsexytopic and making it fun and engaging. And there's a lot of great people outthere if you want. I often highlight these individuals in some capacity onmy instagram stories and sometimes I've interviewed several of them on mypodcast but I'm forever, forever grateful for all that that group ofpeople that has inspired me and that I've been able to connect with bothvirtually and in person. Yeah. And shout out to John Oxford once againbecause he was a guest on episode # 32 when he was launching his book No morenext time. So john is a is a great guy and highly recommend going to pick uphis book on amazon, this has been a fantastic conversation Natalie and Ithink a lot of practical insights,...

...steps that someone listening could take,this is a big commitment once again, So let's let's break this down into just asmaller, like what is one thing. One key insight one take where youmentioned, you know, speaking at the financial brand and I love how Jeffery,he's always encouraging those that speak there to provide somepracticality to wrap things up. So what's that one key insight, one smallmicro commitment that someone could make even today when it comes tobuilding a personal brand as a banker, what would that be? I think that thefirst thing you have to do is understand and recognize where you addvalue and sometimes I know specifically for women it's hard to do that we haveimposter syndrome and we think that we don't add value, but knowing that hey,you've got really good social media skills, you understand how thealgorithm works or you're really good at creating content or your story ingeneral and how you got into banking is one worth listening to figuring outwhat value it is that you have. I mean that was, that was really my first stepwas being convinced that people would listen to what I had to say because Ihad to convince myself that initially I just didn't think that I broughtanything to the table and now recognizing that hey, I do and it's, itdoes add value to this women in banking space and it's necessary and it isneeded. So figuring out what that is will take you a long way and for thosethat are listening and might be wondering what value do I have to give?What value do I have to offer? I want to just, I want to affirm you that youdo have something to give, you do have something to offer And maybe as apractical action, take five minutes and just sit down, do some reflectivewriting around coming back to your point Natalie, what, what sets you onfire, what gets you excited and where have you been able to apply thatthinking to create value for others. But then I also go and ask five peopleand get some reflection back and see where those patterns match up or wherethere might be some disconnect and it's where the patterns match up. That'sperhaps that niche opportunity for you to lean in and focus on Natalie. If ifsomeone is listening, they want to continue the conversation that westarted today. Maybe they have some questions, maybe they just want toconnect and learn from you, follow you. What's the best way for them to reachout, connect, say hello with you online. Absolutely. So Natalie at the girlbanker dot com and I'm the girl banker on instagram. Um the girl banker onfacebook, if you are a woman in banking, I would love to invite you to the girlbanker facebook group. You do have to answer a couple of questions. We dotake this seriously to protect the...

...integrity of the group that's reallyimportant to us. So join the group there, check out the blog, the girlbanker dot com and the girl banker podcast awesome connect with Natalie,learn from Natalie and really, I think the idea of the group, the community,it's a collaborative opportunity bringing this conversation full circle.So once again Natalie, thank you so much for joining me on another episodeof banking on digital growth. Thank you so much as always and until next timebe well do good and make your bed. Thank you for listening to anotherepisode of Banking on digital growth with James robert. Ley. Like what youhear, tell a friend about the podcast and leave us a review on apple podcasts,google podcasts or Spotify and subscribe while you're there to geteven more practical improvement insights, visit www dot digital growthdot com to grab a preview of James roberts, best selling book banking ondigital growth Or order a copy right now for you and your team from Amazoninside, you'll find a strategic marketing and sales blueprint framedaround 12 key areas of focus that empower you to confidently generate 10times more loans and deposits until next time, be well and do good.

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