Banking on Digital Growth
Banking on Digital Growth

Episode · 2 months ago

216) #DigitalGrowthJourneys - 90 Days to the Peak: Climbing the Mountain of Change

ABOUT THIS EPISODE

Every journey begins with a simple step. Oftentimes, that step is as simple as finding clarity amidst the chaos.

In this episode of our Inside Digital Growth series, one of our dear listeners asks “How can we best plan for future growth in a world that is unpredictable and full of change?”

July is the perfect time to assess how 2022 is going for your brand and whether the rest of the year is going to be a period of growth or stagnation for you and your business.

Strategic planning as a 90 day process — rather than one that is a 360 day process — is the key to being an agile financial brand in this modern market and we’ll reveal to you the two conversations you need to have with yourself every quarter to better guide your financial brand.

Join us as we discuss:

- Why optimism is a good thing for financial brands (9:55)

- Transforming mindset through the strategic planning process (14:30)

- The 90 Day Growth Method Framework(16:45)

- A simple approach for gaining clarity into future growth (31:33)

Check out these resources we mentioned during the podcast:

- Text your questions to James Robert at 415-579-3002

- The 90 Day Growth Method

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Keith asked, how can we best plan for future growth in a world that is unpredictable and full of change? That is a fantastic question, Keith, as we look ahead towards the future. On today's episode of banking on Digital Growth, you're listening to banking on digital growth with James Robert Lay, a podcast that empowers financial brand marketing, sales and leadership teams to maximize their digital growth potential by generating ten times more loans and deposits. Today's episode as part of the inside digital growth series, where James Robert shares answers to some of the biggest digital marketing and sales questions he gets from the digital growth community. Have a question you want to get answers to on a future episode? visit www dot go ask jr dot Com to submit your question today. Now let's go inside digital growth. Greetings in Hello, I am James Robert Lay, and welcome to episode to sixteen of the banking on digital growth podcast. Two hundred and sixteen. Time is flying by. Today's episode is part of the inside digital growth series where I James Robert Lay, your digital anthropologists studying the intersection of marketing, sells, technology and human behavior commit to continue to coach and guide. You Guide your financial brand, guide your Fintech along your digital growth journey, as you commit to continue to guide people beyond financial stress that is taking a toll on their health, wealth and well being. This is actually something that I've talked about when I was out in Vegas last week, uh speaking from the big stage at the sea you leadership convention, sharing one of the biggest opportunities going forward into the future into a world that is full of complexity. That complexity leads to confusion. That confusion, when you're stuck in it in that repeated state, leads to increasing conflict and when conflict goes unchecked, it ultimately keeps US trapped and chaos. And the only way to escape that cycle of complexity, confusion, conflict and chaos is to gain clarity. It is to gain clarity into a future that is bigger, that is better, that is brighter than where we're at in the present moment. That is why, when you think about financial services, the opportunity is to coach people beyond their present state. Considering the connection that a person has emotionally with their money is rooted it deeply, deeply in their family of origin and their upbringing, and I'm going to continue to expand upon these thoughts today. And today is episode of Inside Digital Growth, answering a question from Keith, who's the CEO of a financial brand out on the east coast, and he asked how can we best plan for future growth in a world that is unpredictable and full of change? These insights can also be applied through financial brands and fin techs. Two account holders, Um and, and it's really a timely question from Keith, especially as we enter into the quote unquote, strategic planning season. But first, if you have a question that is on your mind, a question that you'd like to gain clarity around, I invite you to text me your question to four, five, seven, nine, three zero zero two, and my team will make sure that I get it so I can answer it for you on an upcoming podcast episode. As I mentioned, being at the see leadership conference in Vegas. It's been good getting back on the...

...road, Um having just spoke there, and then a couple of weeks before that was out in Nashville speaking at total total experts accelerates summit, and it was a great event and I'm looking forward to key noting fitimates conference in September, as well as the digital marketing for Financial Services Midwest Summit. So do text me four, five, five, seven, nine, three, zero, zero two if you will be at either of these upcoming events, and it would be good to say hello to you in real life, in person. So let's go ahead and get into Keith's question once again, who asked how can we best plan for future growth in a world that is unpredictable and full of change? Now, for context, I am answering this question coming out of my favorite time of year, which is the month of July. That's because in July we reach the summit, we reach the apex of awareness on Mount Mutatio. Now for context. Mount mutatio or Mutatio, is Latin for change or transformation, and I'm writing about this perspective even more deeply in my second book, which is due out in q one. And when it comes to maximizing our own future growth potential, whether personally, professionally digitally, we are all climbing mountains of change and transformation. Sometimes the climbs are easier than others, but the most important thing that we can take forward, no matter where you are in your own journey of exponential growth. The most important thing that we can take forward is to always keep climbing, always keep moving onwards and upwards, or, in the words of Dory from Disney pixars finding Nemo, just keep swimming. So just keep climbing. Otherwise we were just fooling ourselves thinking that it's better to seek solace and comfort in the cave of complacency. The good news of all of this is when we reached the summit of Mount Mutatio, or the apex of awareness, we have an opportunity to stop, to pause, to review, to reflect on the progress that we have made on the first six months of the year. This is why I love July, because we can reflect on the progress we have made as an individual and reflect on the progress that we've made as a team. We can reflect on the progress that we have made as a financial brand or Fintech. In addition to reflecting, it is also a time to look ahead towards the future, to look ahead with renewed hope, with ever increased optimism, on the progress that we will continue to make as we move forward on our journeys of growth towards the back half of the year. I want to pause on those two words just a bit, hope and optimism, because it is through hope that we were able to number one C and the number two share the light. Hope is where we see and share the light. Despite all of the darkness that might be surrounding us, and for many the past couple of years have been pretty dark, the good news is combined together, hope and optimism are key elements. They're key elements to gaining and protecting one's confidence,...

...because confidence is also like covid has been confidence is contagious. And when people are lost in the dark, feeling confused, feeling frustrated, and it doesn't matter if we're talking about digital transformation or financial transformation, when one feels confused, when one feels feels frustrated, particularly when it comes to financial situations. Here, financial stress does indeed take a toll on a person's health, their relationships, their well being. And the two things, the two things that people crave most when they are feeling confused, when they are feeling frustrated, when they lack clarity, when they are stuck in a constant cycle of conflict, in chaos, the two things that people crave most are number one, help and number two, hope, and hope for many, when they are stuck in a cycle of conflict and chaos, hope must come long before one is ready to receive help, as one must feel hopeful for the future. They must feel hopeful that there is a chance for them to escape the darkness, to escape the complexity, the confusion, the chaos, the conflict that financial stress brings. This is where putting in place a practice of optimism can create, at suspinential value, a practice where optimism begins individually with the self, then spreads to the teams that we work alongside and from the teams throughout the entire organizations, and then from the organization into the hearts and minds of the people in the communities that we serve as financial brands and Fintech. In fact, when it comes to finances and money, Frost Bank out of San Antonio, Texas believes better finances do in fact begin with optimism. If a fantastic program I highly recommend you check out rooted in research that you can visit by going to www dot opt for optimism dot com. Optimism, as Frost Bank defines it's a mindset. There's a mindset rooted in determination, resilience and grit. And, of course, when we look around and everything going on in the world today, there is no better time for optimism. There is no better time to share hope, to share light with others. But this is not some touchy, feel good stuff. Optimism can truly create value on the bottom line for your financial brand, your fintech. Here's why. Through the research that Frost Bank conducted, they found that optimists are seven times more likely to experience better financial health than pessimists. Digital growth is a journey from good to great, but sometimes this journey can feel confusing, frustrating and overwhelming.

The good news is you don't have to take this journey alone, because now you can join a community of growth minded marketing and sales leaders from financial brands and fin techs who are all learning, collaborating and growing together. VISIT DIGITAL GROWTH DOT com slash insider to learn more about how you can join the digital growth insider community to maximize your future digital growth potential. Now back to the show. Optimists also experience one hundred and forty five fewer days of financial stress per year than pessimists. An optimist have half the number of financial setbacks and pessimists. Why is this so important? How can optimism, as you think ahead towards your own future growth, at your financial brand or Fintech, how can optimism play such a transformative part of you or future growth consider particularly here in the United States, because now the banking on digital growth podcasts has spread to the ears of listeners and over a hundred and forty fifty countries around the world. But here in the United States, eighty five of Americans are feeling some sort of financial stress. According to TV bank, FINTECH STASH DOT COM, through their research, notes that two out of every three people you know is losing losing sleep because of financial stress. And what out of every five people you know? They walk around with an extreme amount of financial shame and this lack of sleep, this shame, is taking a toll on people's health, the relationships in the core of their well being. I share all of this with you because, as financial brands, as Fintechs, if we are to share hope and optimism with others, to provide a path, to light a path forward in their darkness, to help them escape drowning on a sea of chaos, hope and optimism must start internally before it can ever begin to spread externally. This begins with your mindset, it starts with your teams mindset. So, as we look ahead towards the future, as we stand at the apex of awareness, on Mount Mutatio, Latin for change, Latin for transformation, as we enter into the quote unquote strategic planning season, I do understand that the future can sometimes feel complex, that complexity leads to conflict, that conflict leads to chaos. I get it, I understand it. The good news is there are two simple questions you can ask yourself, you can ask your team as part of the quote unquote strategic planning process, because it is these two questions that will empower you to transform confusion into clarity,...

...to transform chaos and conflict into courage and confidence. Because, like I said before, confidence is contagious. But before I share these two questions with you, consider this. Instead of thinking about strategic planning, quote unquote, as an annual event, consider the opportunities of transforming strategic planning into a quarterly process. We call this the ninety day growth method. Why make strategic planning a nine process instead of a traditional annual event? Well, through our ongoing research here at the Digital Growth Institute, along with the coaching and the advisory that we guide fin techs and financial brands through, we have found that it is around ninety days that, quote, the best laid plans of mice and men often go awry. End Quote. And we were noticing this pattern where the best laid plans of mice and men go awry around the ninety day period, long before covid came and entered into the scene. That's because technology, competition, consumer behaviors, even pre covid, the world at large, they were all tram insforming very quickly. But what covid has shown US technology, competition, consumer behavior the world at large will continue to transform at an exponential rate and that creates inherent risk in traditional annual planning, so many financial brands and fin techs currently do, and risk for any financial brand or Fintech is not a good thing. This is why I am sharing the exact two questions we ask financial brands that we guide, that we coach along their digital growth journeys. We ask these same two questions to them every ninety days because I want you, the dear listener, no matter where you are in the world, to continue to gain clarity as you commit to continue to move forward with courage and confidence along your own journey of growth. I want to give you a framework that empowers you to break free and escape the dangers of getting stuck doing digital so that you can create space, so that you can create time for yourself, for your team, for your organization, to pause, to review, to learn, to think about how you can do even better over the next ninety days. I get it. We are all busy and you might feel too busy right now to pause and stop, reflect, learn and think. Every ninety days, you might feel overwhelmed with an never ending avalanche of two dues. But here is the good news. For you and your team...

...to continue to gain clarity, to escape the confusion, to escape the complexity, to escape the chaos, for you to continue to gain clarity that increases your courage to commit, to continue to move forward with confidence, with hope, with optimism, all you need to do is set aside one day every ninety days, and this one day every ninety days is split into two parts. One day eight hours, in reality six hours, seven hours tops, split into two parts where your strategic thinking is guided by a mix of reflective writing that has further expanded on through facilitated dialogue, discussion, discourse. Writing and reflecting are reflecting and writing as an individual and then expanding on that writing, that thinking through facilitated dialogue, discussion and discourse with your team. Let's break this down. First off, we have the morning session that runs from nine am to twelve pm, and this starts the day off by doing some business with the past, where we look at progress creating far more value than what perfection can ever do. First off, the morning session, which runs from nine am to twelve PM, starts out with doing some business of the past. Starts out by doing business with the past, where we view progress is far greater than perfection. We also explore the present moment by asking this one simple question. What has been going well for us this past quarter? What has gone well for us over the last ninety days now? Well, W, E L L is an acronym where the W stands for winning, the e stands for exciting, the first l stands for learning and the last l stands for looking. I want to break down each one of these four elements that makes up well into four strategic questions you can ask yourself. You can ask your team not just every ninety days, but also every day as well, because it is these four questions that empower you to continue to build your confidence, increase your hope and further expand your optimism, starting internally, so that you can then share that externally. In fact, we are starting to work with financial brands and Fin Techs to establish coaching programs built around the what's going well framework to increase the confidence, the hope and the optimism of...

...their account holders every ninety days. But you must first master these four questions internally, and you can begin mastering them today when you grab a pen, when you grab some paper and you work through these as a team, as an organization. So let's start with winning. Break each one of these four questions down what's going well method of the what's going well framework. Let's start with winning. Where you and your team reflect back over the past ninety days, I want you to write down and discuss the three biggest wins that you have experienced on your own journey of exponential growth. So look back over the last ninety days in your mind. Where have you've been winning? What are those three big wins that you've experienced now. This can be personally, it can also be professionally. It probably should be a mix of both. You could also be where have you been winning, as an individual, as a team, as an organization? To give some different perspective here, and in addition to noting what these winds are, it is also to think and right through why these winds are important to you. Now I want to shift our thinking from the past into the present, moment and and and take a bit of time to explore what is exciting and energizing you right now. As you think and write through this question, thinking about everything happening around you, what do you feel most excited? What do you feel most energized about right now, at this present moment in time? Just take two minutes do a download. What are you feeling excited and energized right now, at this present moment in time? Once again, this could be personally, this could be professionally, probably should be a mix of both. Frame through the context the individual, the team and the organization and, in addition to jotting and noting and thinking and writing through what you're feeling excited and energized about, you can further expand upon this thinking why do you feel this way about each one of these points? Now, moving on to the third question, we can stay in the present moment a bit as we think and write through this question, looking at learning, reflecting on what you've read, what you've watched, what you've listened to, what you've experienced over the last ninety days. What are the greatest lessons do you have learned along the way and, once again, why is it important to note these lessons? Finally, we can wrap things up and begin to look ahead towards the future. The second l and the what's going well framework. We can look ahead towards the future as we think and write through this question. What are three things you're looking forward to most over the next ninety days as you continue to move forward and make progress along your own journey of exponential growth? You know, Oka simply taking time to think...

...and write, and really two minutes per question to think and write and then discuss and dialogue through each of these four questions and the discussion than the dialogue can be maybe ten fifteen minutes per question, groups of two, maybe three. It provides a tremendous amount of clarity of where you've been, where you're at and where you can continue to grow next on your journey of growth as an individual, as teams, as an organization. And when you think right discussed through each one of these questions, I guarantee that you will build the confidence of both yourself and your team as you will look ahead towards the future with ever increasing hope, with ever increasing optimism, with ever increasing confidence. Why? Because you have reviewed where you've been, you've explored where you're at now and you're always looking forward to making your future far greater than where you're at right now, in the present moment. Once you think through and discuss each one of these four questions, you can continue to guide the thinking of your team, to bring the future into the present moment of the mind. As the afternoon unfolds from the one pm to the four PM time slot, and once again these three hours can be framed around one simple question that unfolds over the course of these three hours, because this one simple question has three sub questions with with each one of these sub questions being the framework for each of these three hours. And that simple question is this. As we look ahead over the next ninety days, how do we want to grow most over the next quarter and grow. Is Another Acronym, G R O. There's an acronym that stands for goals, roadblocks and opportunities. Each one of these goals, roadblocks, opportunities, each one of these elements, has a very specific question, once again, that you can think and right through as an individual two then discuss and dialogue through as a team to gain further clarity as you bring the future into the present moment. And that begins with this one simple question, starting with your goals for growth, and this gets framed up like this. We're having a coffee, we're having cocktails, it's your choice. We are in a really good place now. I want you to take a sip of your coffee, I want you to take a sip of your cocktail and look back to today's conversation in your mind. So leap ahead ninety days in your mind. Take a sip of your coffee, take a sip of your cocktail and look back to today's conversation. Make this as real as possible, even in engining what you would be drinking ninety days from now,...

...whether that be coffee, what type of coffee? How's it made? Or a cocktail? What cocktail? How's it made? Take a sip of your drink, look back to this conversation and think about what three things must happen between now until then for you to feel good about the continued progress you're making on your own journey of growth. Write that down once again. It could be two minutes worth of thinking and writing, and it's amazing what will come out of the subconscious mind and be put on a piece of paper when given a very simple time constraint. It is facilitated by an extremely powerful question that truly does bring the future that you want to create into the present moment, because once we have clarity on the future that we want to create in our mind and it moves from our mind down our arms, through pen or pencil onto paper, we begin to make that future that once existed in our mind, we begin to make it real in this physical reality. And, as Napoleon Hill has written, when two individuals or three or four or five come together with a common cause, Napoleon Hill refers to this as the mastermind, and this was writing from the nineteen thirties, so it's not new. It's about a hundred years worth of thinking. When two, three, four five, sometimes people come together sharing a common cause that is far greater than the present moment. This is what Napoleon Hill refers to as the quote unquote master mind, because when you bring minds together to think beyond the present moment, to bring the future into the present, there is an exponential factor that comes into play because our minds, through the writings of Napoleon Hill, as Napoleon explains, they're like a battery. We get an exponentially greater charge when we're all thinking about something far greater, a cause that is far greater than the present moment. So once we have clarity on the future that we will create, we can begin to shift our focus to the roadblocks that exists now, in the present moment. And after conducting this type of thinking, facilitating the thinking of thousands of financial brand leaders over the years, this one question around roadblocks is truly transformative in the quote unquote strategic planning process. Why? Because it's very easy to think about all of our goals and I have seen through experience that sometimes strategic planning, the end result is nothing more than a checklist of items that need to be executed against, but there's no real future visioning, there's no real future purpose. Greater than the present moment and it's just more of the same. The future at that point becomes the predictable president,...

...informed by the past. But when we get clear on the future that we can create, the next thing we must do is identify the roadblocks that standing in the way. So the question to think right and discuss as a team is this. What are the three biggest roadblocks? Are Challenges you see right now, in the present moment that stand in your way and it can prevent you from moving forward and making progress towards your goals for growth. And the reason that I say three here and the same it could be true with goals. Three goals, three roadblocks, because we can take ancient wisdom Omni trium perfect Um, all good things come in threes. So what are the three biggest roadblocks? What are the three biggest challenges you see right now, in the present moment, that stand in your way that could prevent you from moving forward and making progress towards the goals for growth that you thought and wrote through and discussed in question number one, framed around the larger question how do you want to grow over the next ninety days? Finally, we can explore opportunities available for you either to create or capture something new, along with the strengths you have presently available, to further capitalize on that allow you, empower you to work around and overcome the roadblocks standing in your way so that you do in fact move towards your goals for growth with courage and confidence. So think about it. Three goals, three roadblocks, three opportunities to overcome those roadblocks, to move towards your goals for growth with confidence. And once again, why? Why identify the roadblocks and then begin to immediately think through the opportunities to overcome those roadblocks? Because the mind is built to solve problems. And so when we identify roadblocks, once again, ancient thinking here, stoic wisdom, if you will. Ryan holiday has written prolifically or about this through his book called the obstacle. Is the way, when we identify roadblocks standing in the way of our goals for growth, we can begin to immediately think through the opportunities that we can create, capture or capitalize on to work around or overcome those roadblocks, to what we move towards our goals for growth with courage with confidence. These three simple yet truly powerful and transformative questions, when thought through the context of Omni, trium and perfect Um, are all good. The things come in threes. Do provide a tram mendous amount of clarity, amount of focus, while reducing the confusion and the complexity and the conflict and the chaos that so many feel right now in today's world. And, as I mentioned before, what's going well, you're focused on where you've been winning, you feel excited and energize about what you've been learning, what you're looking forward to, and then transition that into how do you want to grow over the next ninety days, where you getting clarity into your goals for growth, the roadblock standing in the way and the opportunities to create, capture or capitalized to overcome those roadblocks to move forward towards your goals for growth. These questions, yes, can be used every ninety days as an individual, as a team, as an organization. Doesn't matter if you're in marketing, sells technology.

Doesn't matter if you're on the leadership team or at the board level. These two simple questions can not only transform your organization, but they also can transform the lives of people in the communities that you serve. When you sit down and ask them. Ask Account holders what's been going well for you? Where have they been winning? What are they excited about? What have they learned? What are they looking forward to, while at the same time asking them how do they want to grow over the next ninety days, over the next year, over the next three years, five years, over the next decade? What are their goals, what are their roadblocks and what are their opportunities? As you think about the opportunities available through these two simple questions, I think beyond the value you can create for yourself, for your team, for your organization, think about how these two questions might empower you, your financial brand, your Fintech, to continue to put the transformation of people beyond the commoditized transaction of dollars and cents. How might you use these two questions to coach them, to guide them beyond the confusion, the complexity, the conflict and the chaos of financial stress? This is where I see some of the greatest opportunities for financial brands and Fintech, looking beyond just technology, but putting people at the center of all of our thinking and all of our doing. As you continue to look ahead towards the future of growth at your financial brand or Fintech. Please do text me your questions. Text me your questions, digital marketing questions, digital sales questions, digital leadership questions, strategy questions. Text your questions to four, one, five, five, seven, nine, three, zero, zero two, and I do look forward to answering them for you on an upcoming podcast. Until then and as always, be well, do good, make your bed. Thank you for listening to another episode of banking on digital growth with James Robert Lay. To get even more practical and proven insights, along with coaching and guidance, visit digital growth dot com slash insider to join a community of growth minded marketing and sales leaders from financial brands and fin techs. Until next time, be well and do good.

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