Banking on Digital Growth
Banking on Digital Growth

Episode · 7 months ago

185) #ExponentialInsights - Relationships: Just Show Up and Be Yourself

ABOUT THIS EPISODE

We appreciate great companies, but we fall in love with individuals.

Above all else, relationships are about trust – clients will seek out the people with whom they’ve established a connection through truth.

Authenticity is the bedrock that supports your personal brand.

What are some hurdles that may keep people from expanding on that brand?

I had an uplifting conversation about the craft of personal branding with Donnie Boivin, CEO of Success Champion Networking and author of How To Be A Success Champion: Business Strategy For Badasses.

In this episode, we explore the art of personal branding and its value in networking.

Join us as we discuss:

- The importance of authenticity in relationship-building

- Personal progress through self-reflection and projection

- The symbiotic relationship between branding and networking

Check out these resources we mentioned during the podcast:

- Text the word ‘SUCCESS’ to 817-318-6030 for great stuff from Donnie

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Like is nice, it's fun to have, but people buy because of trust. Relationships are formed because of trust, marriages, market everything happens because of trust. You're listening to banking on digital growth with James Robert Leigh, a podcast that empowers financial brand marketing, sales and leadership teams to maximize their digital growth potential by generating ten times more loans and deposits. Today's episode is part of the exponential insight series, where James Robert Lay interviews the industry's top marketing, sales and FINTECH leaders, sharing practical wisdom to exponentially elevate you and your team. Let's get into the show. Greetings in Hello, I am James Robert Lagh and welcome to the one hundred and eighty five episode of the banking on digital growth podcast. Today's episode is part of the exponential insight series and I'm excited to welcome Donny bowing to the show. Donny is a global speaker and Podcaster, as well as the author of how to be a success champion, as well as the book endless stream of referrals and over the years, donny is trained cells teams at some of the largest financial brands in the United States and I'm looking forward to diving deep into his perspective, framed around personal branding and podcasting, as both go together like a great peanut butter and Jelly Sandwich, and both personal branding and podcasting I see our future growth opportunities for financial brand and fintech marketing cells and leadership teams to create and capture in the future. Welcome to the show, dotty. It is so good to share time with you today. James Dude, I'm looking forward to this. We've already had some fun conversation, so it's always nice to get to know somebody a little bit before we dive in and bring as much value as possible. Absolutely, and before we dive in, before we talk personal brands, podcasts for financial brands, what is good in your world right now, personally or professionally? Always start to show off on a positive note. Well, that's fun. I mean I always like telling people that in addition to running six companies, I have a full working farm. So we raise goats, chickens, ducks, geese, the whole nime yards, and right now we've got five baby goats on the ground that are within a couple weeks old. So you go out and any of those little goat videos, you see, that's stuff's real, man. It's like little popcorn popping all over the field. So a bunch of new goats on the farm. It's awesome, I gotta tell you. Talking baby goats. So for spring break we took the kids, because you're up in Fort Worth Texas, I'm in Houston. We took the kids up to Rusk, Texas and we just think to the train, the trade. We did the train. It's a Texas railroad and we took the train and it was so neat because we went and there was like a little baby goat farm that we we don't know, road by, trained by. I don't know what the you'd frame that, but yeah, but, like you said, like little popcorn kind of like all over those so cute. The kids are going crazy. I love that, man. Yeah, I dude. People haven't heard a lot of people I don't know about that, but it's a little train ride. You don't go very far, but they take you this little festivals and do all kinds of stuff. There's an RV park at one end of that train. Yes, an't at the RV Park dealar reason we know about it. Yeah, we actually we got off there. We did, we did lunch and they have a lake. It's a beautiful place, beautiful countryside, and the kids absolutely enjoyed it. So man great kindred spirits with that to start things off. You know, speaking about kids of spirits, we share a similar perspective when it comes to what I call the future of marketing, particularly within financial services, within banking. I'm betting that marketing gets a lot smaller, where micro beats the macro, and what I mean by this is that the personal brand, the people with in a financial brand have the potential to to be far greater than the corporate brand when it comes to capturing eyes, ears, hearts minds of potential account holders. And it's quite simple. It's not rocket science. People Trust people...

...and people bank with people, and I want to get your take on this to start off. What are the biggest opportunities, from your perspective, for financial brands to empower their people internally to build personal brands while connecting with prospects in the communities that they're already serving? One of the great questions. So you know, I grew up in like most of the people listening to show in some of the bigger companies. You know, I work for health for a Moll Long, you know a hot minute, and used to be the big brand names matter like you had to be. You know the May tags or this household sears, you know those household names. But given everything that's happened recently in life, you know World News, all that stuff, what people have learned to value is the individual person is Mortan pmportant than the overall brand. Now the brand matters as a whole, but at the end of the day, the best way I can put it is if you don't think your people are a personal brand for your overall brand, watch a salespersonally your company. They're going to take seventy five percent of their accounts with them. May Not be immediately, but eventually right, because their relationships with the individual right. So so if they don't allow people to establish this personal connection to get that trust big business banks, everybody's going to be struggling down the line. And it's interesting you talk about that fear of business walking out of the door if someone has a personal brand. And that's one reason that I think financial brands pump the brakes on empowering and encouraging employees to build personal brands, particularly in the context of digital, social podcast, which is talk about here in a second, but it's already happening in the quote unquote, real physical world. Back to your point, and I know there are a growing number of leaders and lenders who are already doing this in the space and a few come onto the show to learn and share their experiences and for contexts for the dear listener, just for you know, to go back in time, Paul Long, episode one hundred and seven, Greg Martin, episode seventy, Natalie Bartholomew episode ninety six and Jennifer Beast a episode one hundred and five. The pattern in the trend that I'm seeing here, though, is a lot of these are either commercial lenders or leaders or small business space, mortgage space, and there's really a lot to learn here. But from your perspective, I want to dive deeper into the road blocks of the challenges that hold people back and I'll I see people. I want to really focus on the individual first. What holds people back from building a personal brand in the first place? Well, I think let's define personal brand, because I think that's really important for your listeners. You know, marketing and advertising is what you say you do. So you tell people your personal banker, you tell people you know your lender, whatever. That's what you say. Your personal brand is what everybody says when you're no longer in the room night, so when you've walked away. So if you're not helping people tell the right stories about you, then they're going to make up their own stories, which become your personal brand. Right. So what I want most people to do is to wrap a rather head around like the word authenticity is over used at the moment and people to under grant what it means to be authentic. So let me make it easy for you. Authenticity doesn't mean you share what you wait for freaking breakfast, noble are authenticity is you share the stories that resonate with your ideal clients so you can build that trust factor. So a great example. Recently I was forty five years old, diagnosed with adhd. Didn't know my entire life, just got diagnosed and so I put a post on Linkedin, and before...

I put a post on Linkedin to tell the world I was diagnosed with Adhd, I asked the question. Would my ideal client, which is a lot of entrepreneurs business owners resonate with me telling them I have Adhd, or am I doing this as a gimmick? And I justify that this was something I wanted to connect with my people with. So now part of my personal brand, although I don't want to be in that space per se, but a lot of entrepreneurs, a lot of business owners dealing struggle with adhd. So for me I shared the story of being forty five years old and finding relief being diagnosed with Adhd, which I had so many people, which I wasn't planning, sending me DMS and messages and chats going, man, I've always wondered what led you to go get checked out, and it made this cool, dynamic conversation happen that I've been having ongoing with other people. So when people think about being authentic and they think about their personal brand is what's the things that you can share that's going to connect with your ideal audience and and it gets people over the thought process. We don't have to talk about the dark side of your life, you don't have to talk about, you know, your dogs or whatever else you need to talk about. Specifically what's going to talk to your audience. That's a great point and you mentioned a couple things. Number one, trust. I'm going to come back to trust because I want to connect on this whole add adhd thing, because I'm right there with you, man, and I pulled up a couple of books just for the dear listener. If this is you, add Adhd, driven to distraction, and then the other book by Kate Kelly. You mean, I'm not lazy, stupid or crazy. These are a couple of books. These are a couple of books that I read back, you know, whenever I you know, got this awareness because I I mean, I was probably in my early s when, and it was to marriage counseling that they were like yeah, you probably or add and I'm like, well, does that mean you know, because it has this like stigma tied to it, and they're like no, that's your you make sense. You know, you're an entrepreneur, your visionary and you just you, you're just brain connects things a little bit differently than everyone else, and I'm like like this is cool. So I'm right there with you, and it's through like just these dialogs and conversations and discussions that have nothing to do about work. It's just about life. And it's to me like I'm writing my second book baking on Change, and it's written through the context of what I have defined as exponential growth, and exponential growth is where one is growing personally while at the same time growing professionally, because you're getting this like whole view of life. I think it's hard to grow professionally when you're struggling personally. It's hard to grow personally when you're struggling professionally. And so here's where trust comes back into the mix, because trust is in the Pyramid of human relationships. This is a model that my wife and I we worked on together. We do marriage preparation and we saw patterns of couples that were really like, you know, we're like, they're going to be great or they're going to struggle, and here's why they're going to struggle, and pretty much it became true. But there are three things. Respect is at the foundation of every relationship, love is at the Pinnacle, and love doesn't mean feel good, mushy stuff, but to bridge the gap between respect and love. And we'll look at this from the sense of marketing and cells. It's just commitment. It is trust, and trust is built upon what you say and what you do? What your take on that? So I despise the phrase. People do business what people they know like and trust it. And the reason I do it, it comes from my sales background, is people get so hung up. Unlike you, gotta like me right. Like is nice, it's fun to have, but people buy because of trust. Relationships are formed because of trust. Marriage is marketing. Everything happens because a trust. This is why, if we want to swing it all, they back to personal brand. If you are one person at the...

...office and another person at home, eventually those two people are going to meet and it's likely to be in your clients office. Conflict? Yep, absolutely, because the person that you introduce yourself to, your client, your prospects of people are doing business with, is who they believe they're buying off of right, who they're getting Alan from, however you want to look at it, and then when they really meet you, and where my perspective is. I you know, I growing up country blue collar kid, you know, selling fortune, five hundred levels stuff, suits, ties, haircuts, cars, you know it. At some point the country Donnie would come out and it was such a disconnect from how I showed up yes that I would lose trust and my sales would become more transactional versus lifelong relationships, because I was breaking that initial connection. So so with it all. The only way you can build solid trust and maintain that through the lifetime of that relationship is you got to show up as you. And then I get the pushback. People like but dude, if I show up as me, then nobody's going to freak in. You know, want to buy from a guy who drinks too much, parties too much or whatever else, and it's the exact opposite. Is that? That is true. It's interesting that you say that about going up as who you are, because when you when you when you bring that alternative self to the mix, like I said, that's where the conflict lies, and I'll be the very first one to admit that almost, you know, it almost tanked my business, it almost tanked my marriage, and it was because I was lying, first and foremosts I was lying to myself, and that that it didn't happen over time, but it was really like this four year like dark night of the soul that came when my wife asked me, you know, are you lying about things? And I finally was just like, yeah, I was and I am and I need some help. And it was that first it mission. I would say that's when things to and it was a long journey out of that to the other side, but that is when things started to open up in a completely new direction because I was being honest and I and one of the things that I teach financial brands when they're looking to maximize their future growth, the three ties of transformation, and the first tea is you must tell the truth to yourself, to your team and to your organization about where you've been, where you're at and where you're looking to go next. And sometimes those are really hard conversations to have. Sure you know, I think most people struggle with it because they're so concerned that if people really met them, that they wouldn't like it. They're treating life like it we're back in high school and the the the funny thing in saying that the only reason they have a fear of what these other people will think is because they can't look themselves into mirror and actually like the person looking back at them. And as a species, we are so judgmental in nature. We're like, Oh my God, I can't believe that person one where that I can't believe they're overweight, underweight, and we judge everybody else. We have it in our head that we must judge, that everybody else must be judging us right, right. So so to show up as you is to first stop judging everybody else, be a good person and actually fall in love with the person that's looking back at you in the mirror. And if you can't enjoy that gaze with yourself, go dive into that world and understand what is it about you and how you're showing up that you don't currently like and explore that. I want to dive deeper into this because I do...

...believe that that people fail to commit to building personal brands is because, and really kind of the theme here, is they are lying. They're lying to themselves. They don't think that they're good enough, they don't think that they're smart enough or interesting enough and, and I think Jay bears says it best, don't be interesting, you like like you know. Don't like be helpful. I mean, he wrote a great book around that utility and and there's so much knowledge. You know, whether you're a lender or a leader. On the commercial side, the retail side, the mortgage side, you name it. There's so much knowledge that you have to share, so much wisdom that can and you mentioned transaction right to truly put the transformation of people over the commoditized transaction of dollars and sense. How can we help others, whether it's the dear listener or the dear listener, it's someone that they know, break free from these self limiting beliefs that stand in the way of building a personal brand? Well, first it starts with a leadership in any organization, right, you've got to quip, putting so much pressure on the people underneath you. Like you go into most organizations and you look at their quota structure and how much volume and individual does. Every time they get a guy or Gal that's just crushing it, they double their quota, right, you know. And the people who aren't, you know, they're micro lifting their quotas and it's beaten a crap out of their great people. So, because of how leadership typically teaches their people underneath, they don't afford them the opportunity to show up as themselves. They're pushing their forcing their so so when you're in a situation when your backs against the wall, you do a lot of things to make sure you bust through. Yes, outside of Leisureship, you know, pushing people too hard. You know you got the individual themselves that has never personally met themselves ols ever in their life. They've gone this whole journey believing they're chasing their own path and their own dreams, but they've never explored about dude, I was forty years old before I had to courage to break out and do something and really build and figure out who I was. And I'll tell you, when you're chasing something and you're actually exploring yourself, odds are you're not going to like that person you meet, because I damn sure didn't, because I didn't like how I showed up a lot of my journey. It took a lot of personal reconciliation making it okay. Look, that's a life in the past. Let's move on. Let's be a good dude. I've always been a good dude, but let's not let the things that happen in your past. And nothing of it was tragic. It just wasn't being who I want. Digital growth is a journey from good to great, but sometimes this journey can feel confusing. Frustrating and overwhelming. The good news is you don't have to take this journey alone, because now you can join a community of growth minded marketing and sales leaders from financial brands and fin text who are all learning, collaborating and growing together. Visit Digital growthcom slash insider to learn more about how you can join the digital growth insider community to maximize your future digital growth potential. Now back to the show that you know. It's interesting that you say that because I just had jim the rookie Morris on for a conversation and he and he was played by Dennis Quaid in the movie The rookie, and moving it really is. It's a great story, and we were talking about this idea of being held captive by the past and Dr Benjamin Hardy, who's an organizational psychologist. He's been on the show twice. You know. He speaks frequently about like always working towards your future self, who do you want to become, and then letting go of who you are,...

...dying to the old to make room for the new, which is easier said than done. How can we do this? How can we die to the old? You made me think of Matthew mcconaughey, because I love your ability to recall all these thoughts and the things you've done. So well done on that. The madie mcconaughey in a speech. She's winning an award on stage. They asked him who does he look up to, and he goes me ten years from now. Yes, and I've always loved that phrase because I thought, Gosh, and I did a phenomenal exercise at a convention one time, and I forget that the guy whose name was on stage, but she came out and she goes, here's what I want you to do. I want you to write down every great thing you've ever accomplished in the last fifteen years, like everything you're proud of. And we went through and we're writing down all these fantastic things and it was a really cool exercise to see how much we've done. Yeah, and she goes man, past fifteen years of actually been pretty cool. Huh. Way Do you think? What do you think's going to happen in the next fifteen? Right? So it was a great perspective, yes, you know, to see how big is going to go. And I think from most people they're stuck. Oh my God, I got to pay my bills. Oh my God, I've got to be at this event, I got to sit on this board, I've got to do this thing. And they're so stuck in the minutia of life that they're not looking at but God, look what this is building, look what this is taking me, look what this is helping me accomplished. Look how I'm evolving and an individual, and all these things I'm going through right now are going to be the next foundation of WHO I get to become. Yes, yes, and they start looking more that direction, it becomes a beautiful way to walk your life. This is where Dan Sullivan has written, with Dr Benjamin Hardy, actually, a book called the gap and the gain, and it's so easy to fall into the gap, and I call this, you know, getting stuck doing. You know, we we are not human doers, we are human beings and we must break free from doing, to take time to review what we've done, reflect on those experiences, learn from those experiences, think about like the key insights that we can apply to our next iteration of doing and then, you know, repeat the cycle time and time again. But we measure progress we met. We can measure progress from where we've come from. Because sometimes when you look ahead, it where you're going, like this is overwhelm I can't do this. But when you say, like you said that fifteen year exercise of like wow, look at all, we just imagine. You know, I was just having dinner this weekend, my wife and I. We went out with her uncle and a friend of his and she's a doctor now. She's doing some really cool cancer research and but she's frustrated and we were digging deeper in. I am like, where do you want to be? Like, what does your future look like? What can you articulate that? And she had a very hard time to share that with me and I said like, look, here's the deal. Imagine we're having coffee or cocktails. And this is one of the my favorite questions to ask. We're having coffee or cocktails. It's a year from now, because I think you know, if we can just look out, a year will start there and you're in a really good place. The first and most important question of it, of them all, is what are we drinking? So, Donny, we're having coffee or cocktails. What are we drinking? Oh, Captain Morgan, they're Captain Morgan. There you go. I'm having an old fashion. So you're having Captain Morgan, I'm having an old fashioned and you're in a really good place. I want you to take a drink of that, Captain Morgan, and I want you to look back to this conversation today and tell me three things that need to happen between now until then for you to feel good about the progress you're making. You own your own journey of growth. You know, for me it's really simple. I don't need three things. And and the reason I don't need three things is we are tracking to hit everything that we set out to hit. So every...

...year we set out, this is what we're going to accomplish this year, right, so we're tracking to hit you know. So I know will have the number of people that we set out to come up and say thank you. Right, we set that as an actual milestone, number of people we want to come up and say we made an impact and change our lives. We know exactly how many clients and companies we're going to be working with. We set that out and we know exactly how we're going to get there, right, and we know the impact that we're leaving behind us as we go right. So we know where we're going to be. For me, I'm more fascinated about what can we actually accomplished in ten years? Right you go to Bill Gates, is like people underestimate what they can do in a year or overestimate what they can do in a year and underestimate what they can do in ten I'm personally more fascinated with what can we actually accomplish in the future? Yes, bringing crazy things like nft's and everything else is coming into market place that everybody's trying to get their hands on and figure out how they work right now. What is the evolution of business in the future and we're do we fit into the overall scheme of things, and what's that impact and change we've left overall? That's what keeps me more fascinated. Yeah, no, I completely agree, and speaking about that bigger future, let's bring some of that bigger future into the present moment when it comes to personal brandy, because one of these areas that I know you're personally passionate about is what we're doing right now with podcast, because, I mean, what an amazing opportunity to multiply literally your voice, to reach exponentially more ears. That would not be possible in any other type of medium or platform, maybe outside of video, but video adds its own complexities, which is where podcast come back into place. Plus there's the auditory side of things, which you know, that's the relationship side. Where's the opportunity here, in your mind, thinking about banking, to you know, through the context of podcasting and personal branding, to create exponential value looking ahead into the future? Well, I think we have to get people to understand what podcasting really is. MMM, podcasting is a networking tool, right. It is also a how to tool. Okay, so, if you think about social media in general, Youtube and podcasting are how to platforms. People go to listen to podcast they type in how do I do x? Right, right, so the second side of that is it's the greatest networking tool under the sun. Yes, already, very professionally, name dropped a bunch of really cool place, I'm not bushing shops found named tropic. You've done it in a respectful way and said this is how they contributed to my story, right, which I love about that. So what? And I use a financial advisor is a way to do this, because financial advisors are the most regulated people when it comes to putting content of the mark. Absolutely right. So I had a a financial advisor come to me at one point and he said I'd love to start a podcast, but I want to talk about money and I can't do it. And I said, well, why would you ever start a podcast to talk about money? He goes, why, need more people to buy things from me. I need to do more. Like that's the wrong way to look at it, right. I'm like, what's your biggest hobby in the world? He Goes, man, I love fly fishing. I'm like cool, tell me more about fly fishing, and he's geeknap talking about the different rods and reels and I'm completely in over my head and I don't even know how to contribute to the conception at this point. Right. And you know, I said, why not start a fly fishing podcast? He's like, why the hell would I ever do that? I said, tell me about your ideal client. He's like, I want CEOS and major companies who are doing, you know, million dollars. I have the extra and he was explaining to these were a highnet value people. Right. I said, how many of these highnet value people do you think fly fish? He goes a ton of them. I said, how hard is it to get into their office? He goes it's extremely hard. I said, what if you reached out and said I...

...have a podcast about fly fishing? HMM, I would love to grab and hear your fly fishing stories, how you got into it, how you grew up into it and just to show you, show the world of different sides of you. Most of those heavy hit and CEOS are going to raise her hands say hell yes, let's have that conversation. Now you get to sit down, have a dynamic conversation, geek out on what you geek out on. You think a week or two after the show airs, you reach out and say hey, can I buy you a lunch? You think they're going to turn down that lunch? NOPE, absolutely not. It's the greatest networking tool on the face of the earth. The flip side of it is you can go like I am and get on Podcast, tell your story, give some value and hope that people get some solid takeaways about you, that they get curious enough to go, Huh, I want to know more about that Donna Guy, and then they go start googling, they start researching and you are given a platform to go and connect and you're building a new level of trust that no other platform in the world has allowed us to do. You know, I think, and this is why I'm so excited, you're tapping into all of the opportunities that I have spoken about and teach, because it's the networking. This is about using technology to connect people with people. I don't care how digital the world becomes, it all comes back to people. It's just the way that we connect interact, and it's opening up doors and it's also opening up hearts and minds and completely new ways that we didn't have access to fifteen, twenty years ago. And to get to this level and then to think about what the opportunities are in the future, that's what really gets me excited, because now it's like, okay, I work at a credit union, I work at a community bank, I'm a lender, I'm a leader. Now I can you know maybe, and we've seen a couple of clients do this, they'll highlight the stories of local businesses to elevate them and then they're just simply kind of taking a back seat and playing the role of facilitator. Because, I mean, if you think about, like you mentioned high school before, if you think about high school. who were the cool kids? Were the cool kids the ones that went to the party, or the really cool kids the ones that hosted the party? Right, and it was. And if you can host the party and invite other people in. I think it was emily post. Emily Post, you know, in her book is like five hundred pages. She ended her book and it said if the host is having fun, and I'm paraphrasing, the host of the Party is having fun, everyone else is going to have fun. And so I think right here is what you're tapping into, this idea of networking, of bringing people together, and then that starts to build a platform. It doesn't just build an audience, it begins to build a community of like minds, and this community building to that, I think, is just an untapped opportunity, because you think community, financial brand, you think of Zip Code, county, state, etc. But no, community is also it's what we're doing right here in the space. Yeah, you know, community is one hundred percent the answer right now, and the reason being, and facebook figure this out, to three years ago and facebook was tanking right, it was going the way of my space. All these other things were coming out, because we'll just UN it was all wrapped around election and I don't talk World News, but that's why it was making right hmm. And they were like, okay, our platform is to divide it. How do we get people to keep coming back to the platform, because they were losing them and dropes. And what they realize and what they figured out is if people had a commonality, something that they could geek out on together, that the world news side of things didn't come into it right and that they could create these communities. And I can promise anybody building a personal brand, if you have champions, and I to find champions by people who are going to go out...

...and stand out front and tell other people about you because you're great at what you do, you've you've great in the community, whatever reason, whatever value you're providing him, they're going to stand out front for you. If you create a Community of champions, you can do anything you want in the world. So, like we're, you're a hundred some odd episodes into this podcast, maybe more than that, and you know so. You've got a following, a people. If you looked at that audience this as guys, you really need to go get this book. Odds are there's going to be a movement of people that's going to flood Amazon and go buy that book merely off of the trust you've given them by constantly being a voice of the industry. And what people forget is, as you're building that community, will use Gary v NFT's right yere. He came out and said I'm going to launch an NFT I but he's like, I don't know what an NFT is, but I trust Gary V, and of Gary says go that direction. We're going in that direction and the dude made ninety four million dollars in twenty four hours with his nft and half your outis just went what the Hell's in Nft? But that's a side story. But that's what I'm talking about. When you have such a strong community because you've shown up as you you are providing value, you're helping your community, you're giving them a place where they can all geek out together on whatever it is they geek out on. Man, you are the Guy Hosting the party. Just to bring a full sir, you know, I want to give a couple of more shoutouts here for people who are doing this so that the dear listener can reference this and like they're like, Donny, this is great, but make it more practical. To me, Lynn German Johnson. She was a guest going back early episode. I think it was like episode forty five, if my memory serves correct. She's a consumers credit union and they have a multi year running podcast called money, I'm home. And then there's Carrie an Betton stimpson, who have known since two thousand and fourteen and she's the chief marketing officer of the JMB group out of Jamaica and she's doing fantastic work around this idea of empowering like brand champions or internal employee advocates through her internal marketing podcasts. And so we had a conversation going back to episode sixty four, but back to the point of baking recommendations. Check out carry in's PODCAST, the internal marketing podcast. It continue to go deeper into the conversations that Donnie and I have started here today. Donny, I want to get real practical as we start to wrap up here, looking ahead. What is a very practical, small step the dear listener at a financial brand, a bank, Credit Union, maybe even a Fintech that they can take next on their own journey of growth to build their own personal brand, maybe through podcasting. Maybe that's a next step down the road, but let's start small here. Yeah, for sure, if I were in their shoes, I would one hundred percent go to linkedin. I would then take an afternoon and right down everything significant that's happened in their business journey over the last however many years they've been in business. I would then take that story and put what was the business lesson they learned about the story, and then I would for the next thirty days, maybe sixty days, I would put out one story a day on Linkedin. Don't worry about who's reading it, don't worry about who's liking it, don't worry about who's viewing it. Part of the personal print brand on the social is consistency and showing up. It's how you established trust and if you put out thirty to sixty stories, what you're going to see. So think. Go back to my adhd story. Hey, I just got diagnosed with adhd. Right. It was a story that allowed me to go. No wonder building a business is so hard because I'm constantly swirling all over the day and place. I'm like the...

...dog from up Squirrel. You know all the time, and now that I'm getting help and getting treatment for it, things are actually moving in the right direction. That was just one example of the story. But you take that story, you put it out on Linkedin, you get authentically raw, like we defined it earlier, about what am I can I share that's going to connect with my ideal audience from a personal story, maybe with a business lesson on sixty days. Pop that out every day. Don't skip Saturday and Sunday too, and watch how quickly you're following comes to the table and you're going to see things like, man, I was there too. I did that. You're going to see things and people are going to start looking for your content. As long as you are more into playing the long game with this. That's a great point. Play the long game because, just like any relationship in the quote unquote real world, the physical world, it takes time to gain respect, to establish trust and ultimately fall in love with someone. This is a long game and you're right. Will call it ninety nine percent of winning here is just simply showing up, which is kind of a rule of in life, just period, which I'm teaching my kids, that just show up every you know when everyone else is now showing up and and do the hard work that no one else is willing to do today so that you can win tomorrow, the next day and the next day. Donny, this has been a fantastic conversation. Thank you for showing up and sharing this time with me. Man, one quick thing for you guys. If you listen to this episode and you had got any value out of it whatsoever, like one tip, one trick, Dude, James, the biggest favor and tell one other person, one other banker, to listen to the show, being a fellow podcast or when the biggest struggles is continuing to gain new audience and finding more people go in. Share this out with one of the person that could get absolute value out of it's a little like you walked up in Game Jap, personal hug man, Matt. No, Donnie, thank you so much for that. And to end, this has been a fantastic conversation. If someone wants to continue the conversation with you, the dialog discussion we started today, what is the best way for them to reach out to say hello? Yeah, absolutely, if they'll text the word success, the eight, seven, three and eighty sixty thirty will send them all of our social handles and some freebees and stuff, but it's the fastest way to get connected with me. So text the word success, eight and seven, three hundred and eighty, sixty thirty and we'll send you a whole bunch of goodies, all from US and some of our champions. Connect with donny, learn from Donnie. Text Donny, grow with Donnie. Thank you so much for joining me for another episode of banking on digital growth. This has been a lot of fun today. Man, my honor brother, well done. Keep it up as always and until next time, be well, do good and make your bed. Thank you for listening to another episode of banking on Digital Growth with James Robert Leigh. To get even more practical and proven insights, along with coaching and guidance, visit digital growthcom slash insider to join a community of growth minded marketing and sales leaders from financial brands and Fintax. Until next time, be well and do good.

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