Banking on Digital Growth
Banking on Digital Growth

Episode · 1 year ago

11) #ExponentialInsights: If You Weren’t Already Thinking About Mindstates, You Should Now w/ Will Leach

ABOUT THIS EPISODE

Financial brands tend to try to appeal to logic in their marketing. 

I get it, money is a huge practical concern, so it makes sense.

But in reality, there is nothing more emotional. If your marketing doesn’t consider that, then you need to learn more about mindstates.

And there’s no better teacher than my latest guest, Will Leach, CEO of TriggerPoint Design, a behavioral research and design consultancy. 

His book, “Marketing to Mindstates,” lays out the case for why you need to apply behavior design to research and marketing if you want to thrive in today’s complex world. 

Will went over:

-Why today’s marketing landscape is all about context

-How mindstates have shifted under COVID-19

-How financial brands can directly employ mindstates in their strategy

You can find this interview, and many more, by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

And what you find out, especially inthe last decade, is that we are influenced by context. We all haveattitudes, we have beliefs. I have my own belief system, James of Robert. Youhave yours. We all have attitudes and preferences things like that. We'veknown this for a long time. What a mind state is re these moments when contextlike the current contexts, we're all in right now from a global perspectivewhere context influences our attitudes, our beliefs, you were listening to banking, ondigital growth, with James Robert Lay, a podcasta in powers, financial brandmarketing sales and leadership teams to maximize their digital growth potentialby generating ten times more loans and deposits. Today's episode is part ofthe exponential inside series, where James Robert Interviews, the industry'stop marketing sals and Fintech leaders sharing practical wisdom toexponentially elevate you and your team. Let's get into the shew greetings in hello. I am James RobertLay and welcome to another episode of the banking on Digital Borth podcast.Today's episode is part of the expinitial insect series, and I'mexcited to welcome my friend, Wi'll leach, to the show hello will hello?James Robert, thank you for having me appreciate you. Well, you know you arethe best selling author of marketing, the mindstates Andyour, the founder andthe CEF trigger point, which is a behavial research and design conconsultancy, mind states, it's exactly what I believe. Every financial brandmarketing team cells, team leadership team should be thinking about right now.In this time of chaos, confusion in crisis. Can you just help frame up? What are these mind dates in the firstplace for some just general context, yeah ereere's, the idea you know so forthe last twenty years, I've studied...

...human behavior and e psychology ofmessaging, and what you find out, especially in the last decade, is thatwe are influenced by context. We all have attitudes, we have beliefs. I havemy own belief system, James of Robert. You have yours. We all have attitudesand preferences things like that. We've known this for a long time. What a mindstate is: Are these moments when context like the current contexts,we're all in right now a from a global perspective where context influencesour attitudes, our beliefs, our values, things like that. So a mind state takesinto consideration these moments and these moments can last anywhere inbetween a couple of minutes too, where I think these moments going to last fora couple of months, given the new environment, political and biologicaland financial markets so specfically, mind state, are these temporary momentsof emotional arousal and when you have emotional, rousal, you're, much moresusceptible to emotional decision making, and so it's Kindof like theholy grail. If you're N marketing of understanding why emotional marketingworks, it's because you're tapping into a psychological mind state, if youdon't know the mindstay, you know a much better way of engaging withconsumers. I love that perspective because it's very closely aligned withwhat we teach here at the DITL to growth institute. People want threethings in life: they want to feel healthy, they want to feel wealthy andthey want to feel just good about life in general, where I find the challengesfor many financial brand marketing calls and leadership teams. Is thatthey're really driven by not the motive but more of the logical thinking and itmakes sense when you're handling people's money. You want to be logical,you want to be rational, so that creates some gap, and that creates sometension, particularly with the way that financial brands go to market andcommunicate emotion, whic, O recommendation there. I would justfirst off say that there is nothing more emotional in this world. Well,very few things are more emotional than money, because money provides us theability to provide nurtrence to our...

Famili es, to provide protection to ourfamilies, to provide esteem to our families, so not to say that that moneycannot be functional in nature, ecause. Yes, we have budgets, we have to liveby. We are trying to grow money, but there is deepdy deepemotion that moneyprovides. So first thing I would tell anybody is that, if you're in thefinancial service space, you need to elevate your thinking above and beyond,just the rational desires to be able to earn more money. But what is theemotional benefits of having more money? And I'm telling you motivation?Psychology gives you a a lot of great understanding of how to use money in away that benefits you in highly highly emotional ways. Like I said I provindinfor your family providing protection, Etcera yeah, I know th, you know,sometimes puts people off, but I think it's the more honest conversations thatwe have and and lead into those hard conversations, the more that we canmake progress as a society like the idea of poverty. A lot of the researchthat we've done is poverty and people who struggle with budgets. It is a mindset to a degree, but it's it's also somewhat environmental, which can betied back to mindset. People necy, don't necessarily have a savingsproblem. I find people have more of a spending problem and the way that theymake these decisions. I would agree with you. I think the first thing Ithink about, as relates to understanding the emotions and helpingpeople make the emotions of people making financial decisions, but alsounderstanding how to help people make better. Financial decisions isunderstanding goal theory which, in my book, it's laid out in more of thechapters, but this idea of understanding people has goals and if Iunderstood n t not those easy easegis, I want to save money. I want to makemore money, that's easy stuff, it's more! The emotional purpose behind t athose goals like we just said, and we can ladder up to that. I'm telling youthere is a large. We can provide great benefits to society if we could justhelp people understand their true goals for money and it's not to save moremoney or to make more money they're...

...something much more powerful than that,and you will get to that goal by saving money or making more money yeah. It'slike reaching your full potential and obseeing a lot of that. If we're goingto pull contaxt and a love, your point of context, I speak and talk and writeand teach a lot about context and content. You got to overlay the two incontexturally with the environment, an the way that we're seeing things rightnow. You know this voulatile and certain complex and bigost time thatyou've written about what are the three things that people are looking for andHo and how is that different than what it would have been say if wew're havingthis conversation, you know twenty nineteen yeah, it's an amazingevolution in our market has taken place in the last two weeks, and so mycompany studies, brands and financial services. Consumer package goods,restaurants, pharmaceuticals. So I see lots of different mind states. I SaRoad, mine, it's very broad, and so when I typically do a piece of researchfor a client, I find that there is one or two mind states out of we have atotal of eighteen that we talk about in the book that a category is reallydriven by, and so when I'll tell my clients I'll say, listen once you dothis piece of research, you're good! You don't have to change. 'causecategories, don't tend to change dramatically. So I said you. You canuse this piece of research for years N that all changed two weeks ago, becausenow we're seeing in all of our research, regardless category and we've donestuff in travel, we've done stuff with pet food. We've done stuff, with retail.All in the last three weeks that now there are three overall kind of stronggoals that everybody has, regardless of what decision you're, making whatcategory you're in et Cetera. So I started about a week ago sayingeverybody things just change. Your segmentation is now dated your yourbrand story. cannow be tweeked, because everybody feels these three things andthree things our people are seeking. So much incernity in the marketplace rightnow across. Are we going to have a job?...

Am I going to get sick? What's GOINGTOhappen in politics? Do I? How do I protect my family? I'm telling you thatthere are three things across everything that we're seeing and thefirst one is to feel safe and they're, not resting necessarily in order. Butsavetit is a very strong share that we all have, and people are very worriedabout safe, whether it's financial safety or it's just physical safety,securiy that security rightafter, that is, control people, don't feeling therinontrol oftheir situation, ASD, so people desire control in any categoryand thenlastly release were finding. Is that these moments of release? We callhem kind of in the consumer package, good space, we'll say things likepeople want to relax and unwine, because there's so much uncernity inthe news at our jobs that you want moments to just tune out all that andjust get a release that emotial those three things ar across anycountergrivmancy in a category. Yet that doesn't need to play in one ofthose three things. So we've got safety security, we've got a sense of agencyor control and the need to release or just relax kind of escape. Thecomplexity escape the confusion and everything's going to be OK and a lotof I see this fear fear is playing tremendously into this narrative and when people are fearful, people don'tnecessarily make the best choices or make the best decisions. What are theopportunities for financial brands to help people overcome the fear whetherit be real or just simply perceived yeah? So I think it Kindo depends onwhere you are or where your customer is and Kindof there in their financialjourney. Yes, so we've done some research with a couple of institutionsand we've seen that there is a pattern in mine states. Now this is all pre ridcorona, but I don't know how much it's going to change. To be honest with you,because these these these mine states...

...kind of fit into what I just talkedabout the desire for security control and release. So what we've seen ispeople who are new to money- let's US say you're, sixteen years old andyou're, just getting your first paycheck and you go all the way throughcollege and maybe you're just starting out in your career people desire tofeel safe that they're not spending their money or being how do beingscrewed espcames are record, but they're scared. That I' am I spendingmy mindng money wisely and my being I'm overpaying for things. I'd have to liveon a budget et Cetera, so I would say that for people knew in their money andthey don't feel very competent, yet they they haven't just had a lot ofmoney at exposure to investments. Yet right I would, I would say, to anybodywho serving that client te customer you're safe in our hands, we're notgoing to. Let you make a big mistake, so you're going to prevent them frommaking a big mistake. We call that cautious security so th. The solutionthere by May is a financial brand might be able to communicate. We're going toguide you we're going to teach you whe're going to coach you every step ofthe way. You don't have to do this by yourself. I would especially say thefirst one now when you say, guide and coach. That is the next stage, soyou're getting into the next day, just called cautious. We call cautiouscompetence as you get a little bit of of background with burning. Maybe yourown budget, you starting you're starting to buy sightly higher products,a slightly more expensive product story, then some desire more competence.That's where I think, if you are to look at somebody's netport out of theportfolio, you would look at then say: okay, this person feels like there willbe some that want that guidance, but the early State Peeban just going. Iwant to know that you're protecting me. Your security systems are in place thatyou're not going to allow volatility to hurt me to a plint where I C N. I cancause harm to me or my family. Then you go into conpetence. It's interestingthat we're talking about that idea of confidence, because some of theRESEARCS that we've been digging into as of late before all of this coronavirus was around financial education and financial literacy and how thatcould actually be hurting more people...

...and harming more people, because itgives them a f. A false sense of I know this stuff, but in reality it's so comeclass. Then that's wete! That idea of coaching that next level that nextstage for people who want to level up. I I really like that continently. Sothen, after that, you find that when you get into middle managements, let'sjust talk about maybe you're starting a family you're starting to get like,maybe benefits, I'm fryring, no BEITS bonuses. At the end of the ear,etcetera, you'll start seeing that people want to maximize games, theywant to maximize their m return on their investments in the stock marketinto real estate. That's when they start making their first realinvestments. That is when we start talking about. We call optimisticachievement and that's the person who desires to maximize their potential. Wejust kindof talked a bit about that, so you would message very differently tothat person. 'cause this person isn't so scared that they're going to make abig mistake, they're more about okay, I've been in it for a while they may bein the mid thirties. I want to know I have a limited window of earning powerwhiive to make in the next thirty to forty years enough for me to providefor my family, maybe for my fro parents and also provide for myself long term.They may be allabout maximizing their ability to gain Gan, gans they'rewilling to take on more risk et CETERA. So if I was again those types of people,I would start thinking about positioning my my messaging orposistining, my brain around maximizing your chance for greater returns.However, now we're now in this new world, where right now, people ma I'mnot sure about that messaging right now for a middle manage cause, they BenThinking Am. I can have a job middle management's, gon to be hurts n, themiddle class, and so now, if I was in that space, I may start talking andbring in more cautious, more security saying under this circumstance in thenext eighteen months, we're here for you and we're going to manage thevolatility we're going to manage to where you can still maximize yourgrowth, but we're always going to be making sure you maintain what grosth wwe were able to bring together. Does that make sense? No makes perfect sense,and you know one of one of my favorite...

...examples of a financial brand. Applyingthis is tropical financial out of Florida. They developed the programover the last year called Git beyond money, and it is a money coachingprogram and it was rooted in consumer research and insights. They tried toget this program off the ground two years in a row but faltered and finally,it was I'm glad they kept pushing forward because they are positioned now,in this time of volatility, to help people get beyond money. Now I thinkfor them. Maybe you know coming back to that point of security, because here'ssomething that you've written about that that we could could go down is theidea of promotion verses, a focus on the preventative nature ofcommunication. This is really going to be a big transformation as We'e kindoflike danced around, but you gave a great example of an a recommendationfor chase and a recent linkin article technology has transformed our worldand digital has changed the way consumers shot for and by financialservices forever. Now consumers make purchase decisions long before theywalk into a branch if they walk into a branch at all, but your financial brandstill wants to grow loans and deposits. We get it. Digital growth can feelconfusing, frustrating and overwhelming for any financial brand marketing andsales leader, but it doesn't have to because James Robert wrote the bookthat guides you every step of the way along your digital growth journey visitwww do digital growth docom to get a preview of banking on digital growth.It is a strategic marketing manifesto that was written to save financialbrands and it is packed full of practical improvent insights. You canuse to confidently generate ten times more loans and deposits. Now back tothe show what you find in the literature, so Istudyed behavioral science and there's...

...this concept called regulatory theoryregulatary fit there. You don't have to worry about that for for your listenersiythink. What they do really need to know is that we all approach our goalsand wanted two ways. One way is called promotion, meaning that we are seekingto maximize gains. That's our strategy to reach our goal so think about. Youare swinging for the fences in this mine state you're, going to swing forthe fencis you're going Aolook for brands messages, strategies Ta tell meif I want to reach this goal. Whatever financial goal you have my best way ofreaching, that is to find a company that will help me maximize my chancesof successor egin go swing for the fences, more innivation et CETERA. Thenyou have another group of people that will use a prevention, mind state andwhat they will do is they think the best way to reach their goals is tolimit risk and they're GOINGTO. Look for brands, they're, going to look forcompanies, messages, strategies that tell them. If you go down this path,you are less likely to lose money, same goal. Rightbut. You are going toapproach it in slightly different ways and it's a small change. So I thinkabout it. Almost half glass, half empty half glassful people have a naturaltendency to move in one of the two directions and what we're seeing rightnow is because there's so much uncernity in the marketplace that thereis a strong shift for prevention, like people want to g, want to maintain whatthey have. It's a biterrational at tdis pointafter two weeks, but you know what I'm not so sure in another two weeks: We'renot all going to be thinking ourselves, the same thing, so I think thatcompanies need to start messaging, especially in this space right now,where there's so much volatility, so much uncertainty around prevention.Your job is to tell people. If you choose me, you are less likely toexperience, risk or shock R or anything that could mitigate your ability toreach your goals Han. I I Gol, I can...

...tell you how many financial brands andmarking teams cell teams, leadership teams I've gone to battle with overthis, because you know from what I see sometimes theperspective of Behavionra Economics. People are more likely to take anaction to avoid a loss. Then they might be to achieve a gain a and I think oflike a headline, and particularly for a couple of CLACS that we've worked with.They have something called a quick savings, quiz calculator that someonecan can input. You Know How many credit cards they have, how many mortgages,how many autolones, how many personal loans and if they were to move theirmoney to this new financial brand. This is how much money the financial brandcoal help them. Save. We've experimented with a B testingtransitioning from take the quick savings quiz to see how much you wemight be able to help you save to take the quick savings quiz to see how muchmoney we might be able to help you stop losing. When we went to t to thenegative connotation, we actually saw more conversions yeah. So I did a astudy years ago, an experiment where I looked at coupon slightly differentthing, but it's gonna. It's gonna talk about the same idea. couponts almostalways say: save a dollar save a dollar save a dollar very prevention. What wefound is t for new innovations for this one company, rather than Tahing save adollar we said, get a dollar off very small fonton off, but get a dollar wasthe promotion way of talking about it and we saw twox, lift and cuponredemptions. I did nothing different, except for change those words becauseit fit the natural path. P wanted in that moment, context matters and s thatso so those small little things. I would tell anybody listening to this S,ther'r small changes in words. That's all it is, but it just feels natural ina time where we feel very uncerained with organizations and what's happeningin the world, things that feel natural andtuitive are going to play out muchbetter. It's going to cause lower anxiety, and I think for for me thebiggest challenge for financial brand marketing cells and leadership teams isthey're so busy doing all of this stuff,...

...they're stuck in the trenches they'reinside the bottle and no harm no file to them, but those small little changesif you're currently like just working and doing you don't take time to stoppause, think reevaluate. It's going to be very hard to make, but ther's asmall, incremental changes that can have exponential results for a longlong period of time, and I think this is one of the easiest changes you justtalked about n. When I go, I speak about this topic. The promotionprevention is the easiest thing you can do, and most people find it's one ofthe most diluable things you can do that tomorrow right and then and thenjust yo a be testing and do it. So it's the easiest fastest way: Don't try tofigure out people's motivations. Don't try just do some of these experients,like that. I think you can get to a really really nice place. I want toshift the conversation slightly because we've been talking about a lot of likeexternal communication. Another area of opportunity that I seelike with with the work you're doing marketing to mind states canpractically apply internally culturally for team members, because we have toremember too there's a lot of uncertainty in imbiguity going on. Am Igoing to have a job you know? Are we going to be here in the next twelve toeighteen months? How can a in what does call it? The leadership team, takeownership of some of this communication to come. The nerves reduce the anxietyinternally yeah, I think you're right. Like you know, the book is calledmarketing to mind states, but it's a book about human behavior, so you'llyea, you read it wher. I talk about how I use this to get my Sunday, vegetables,Ih, it's a human behavior book, but I come from a world of marketing. So ifyou just latter these same ideas to internal communications, you're rightyou can, I will tell you every study, I'm doing, because these are human studies, we'reseeing the same desires. Everybody right now in your organization feelsthe desire to. I just want to know that I'm safe, like am I physically safe inthis work environment. Are they cleaining the environment enough, butalso financially am I am I going to be...

...laid off? What kind of sefverancepackage am I going to get? If I do get laid off? Am I going to have to take asalary derice of safety, providing some sense of control 'cause? They don'tfeel like they're in control, and I will tell you there is safety inenvironment that you're familiar with and control, so it sounds funny, but just providing aschedule and things that people should do on a day. Your employees should doon a daily basis, provides a sense of control like that they can controltheir their environment, so having weekly meetings, maintaining weeklymeetings matters in this point, even if you don't really know what to say, Ihad one on Friday and I didn't really know Whac to say on Friday, but I hadit why? Because there's consistency and when I feel like my boss is giving meconsistency of a meeting. I feel like there's some control and the last oneis released. If you can do anything in your office to allow you know,youevsing lots of virtual happy hours between employees right now, sincewe're all working remotely those things giving some levity and some smileshelps them feel better, a about their office and they're going to bring thatto their home right 'cause in the home. A there's a lot of anxiety too so dothat for your employees, so they can bring that energy into their homes andwill all be better off man, so much practicality right there, bothinternally and externally. I I think of some of the conversations that I've hadwithin the last few weeks is like, for example, if you're not using zoominternally start using zoom you and I were face to face. We got on the callsIk. I fel like I've done you forever and we had a couple of conversations,but this is our first time seeing each other, but there's that humanconnection was it. Ninety thre percent of communication is non audihorry ye orit's visual, and so we got a lot going on right here. So, if you're not doing,I wrote an article like why do this now same thing? For your account holderslike weekly, like like weekly Um fireside chats on facebook, live, evenif, like you just like get some questions that are coming in from yourcall center, apply those answer them becaus. You have to communicate courage,courage, just like the virus is...

...contagious yeah. I love that idea, aeven just having office hours where you're online and maybe you'll get twopeople for your client's' shelper. Maybe you'll get seventeen or eighting.So I just heard this story where this guy decided had went throu ith,furnincial Serviceo. She said I have twenty clients, I'm just going to say,I'm going to be online unzoom at eleven o'clock and I'm just here for Yo. Hedidn't put in agenda right. Yesaid seventeen out of twenty people gottogether and they first just con. I these are CEOS and one of them asdealing with he's Goin to have to llay off eighty percent of his staff. He hejust do so. He he gets on the phone call zoon they're, all zooming they'venever even met each other. But there's this relation O, there's humannessright now. 'cause we're all are going through this for the first time and hesaid that now they all just want to meet, have open office hours and youdon't en a Geny to say I'm here for you how can' We and if I don't know theanswer. Let's just talk about that. We don't know the answer, but let's gofigure something out and he said it was. It was wonderul because there w's hishuman connection that we're all looking for. If you're not making face toixconnection right now with your employees or your clients, you arebehind becaue, we're all doing it now and that's why video andto your pointof of release right. Another practical thing that I've made recommendationsaround is like, like in any kinit, could work with your clients. Netflikswatch parties on because now, like community, werehuman beings W we're not meant to live in isolation like we're all beingforced to do whi in in some projections could be for the next six to twelve toeighteen months. We have to figure out ways that we can bring people togetherfor a common purpose, a common enjoyment, common pleasure, so reallyreally good stuff M. Thank you. Thank you. For for for J, all thepracticality, a think is so relevant right now, let's look forward. Let'slook ahead over the next twelve to eighteen,twenty four months, I'm a financial brand marketing leader,I'm a sales leader. What can I do? What can I apply now that will help myfinancial brand help others during this...

...time? Yeah, you know I'll do my bestand I think we're all trying to you know think about. What's going tohappen in the future, I will look at it from a behavioral PsychologiPerspectivis, which is kind of my skill and the way I'm going to think about mybusiness sofhen, the next six months, t to basically all of twoent Ad Twenty N.my head. I am going to focus on my ability to provide people a feeling ofjuste talk about all day long today, safety control and release. No, I maynot be able to lean heavily onrelease 'cause. My company doesn't do that.Well, I can't provide people greater control and I can do things with and Ithink I think about the things I can do is I can give my clients more options,'cause options when people can make selections Nthey have they have tdifferent M sluctions. They feel like they're in more control. So I'm notgoing to tell my clients here's your one path, I'm going to give them two tothree two two options like one path: Tos, just a mandate, two paths: It's adecision. Three are choices, so I'm going to try to give anything. I can dogive you options because you get greater control. So that's when I difor first twelve months is basically how can I make my clients feel safer,more in control and give 'em moments AF release. Second thing: What I'mthinking about is what's going to happen is we're going to find a newnormal. We just arhuman behaviour. We always right now we're on the talsright, we're e'e we're doing things that we're not necessarly, rational andsometimes those are to our benefit and sometimes there's our touro dichmentand there's nothing. I think a lot of companies can do right now. People, bt,here's a great example. Twitter right now has the highest number of viewsthat they've ever had like they're Gong up forty percent this past week. Yetbrands are pulling advertising away from twitter. That's not rational right,they just make, doesn't make any sense. That's the where we live in. So thoseare the tales that's going to happen. I think of the rain remaindered this year.Then I'm thinking for the next thwsanty twenty one thsand and twenty one we'regoing to start kind of finding a normal, a normalsy and that normalsea is we'renot going to go back to the way it was...

...we're not going back. Ther guys,there's two here'sone of the first thing's going to happen. I'll tell yois that a lot of corporations are going to get used to the idea of saying youknow what. Why do we need these big buildings like we were actually Okywith working from home or other companies say. Why do we need to Trabelhave trabel budgets? We can do a Webb Onar. Just like this. Why don't I haveto travel to Seattle, so I think we're never going to get back to that wholething, but we're going to find normal Sey ecause humans we adapt. We adapt owere always especially the younger yard, the more likely you are to adapt andthen I think, probably in twenties weeks, er an's funny, but there will bea point where there will be the new reality we'll set in well renormalizeand what I think what you should do. If you're any kind of business owner istrying to map out in this middle, when we come back kind of this middle, youknow next eighteen months, finding little pockets of what we believe thenew normal will be Thatt's going to happen. Twelve months later, that's onfocused on right now ' not focused on how people behaving, because it's veryvery difference. I'm not I'm not incouraging. Anybody T do marketingresearch and that's my job. I think next couple of months not going totouch it, I'm going to wait for some new, normal sy and then figure outpockets because the world is going to change twent. An twenty two is notgoing to be the same thing as twenty nineteen, not a chance. No I'm in ahundred percent agreement. It's actually interesting. You mention theidea of adaptability because that's that's actually a measurement that wetake when working with the financial brand, an the marketing team, the sellteam. What is Your Aq? What's your adaptability quotion to be able tohandle change at an exponential pace? Listen well anyone WHO's listening!They want to get in touch with you. They have more questions. They justwant to say hi. What's the best way for them to do that, sure lingtoln is stillone of migh go to echanisms get hold of anybody, so it's will each Lincdon I'll.Also, I I postmost my videos most my content. There, I'm also wrider forforbs Seng, Find Meon Forbes and expect we're coming out with e grand nset ofresources of instate group dotcom in...

May. It's not ready now, but that'swhere we're going to start housing, lots of free content, access to thebook, access to videos, access to courses and things like that, just toprovide greater conpedence in understanding how to apply all thisfavoral psychology into any business tha that is listening out there today.I love it. A love you're going to provide claridy if e're going toprovide focus O if you're going to provide a clear path forwrd for peoplein this time of of chaos. So thank you so much for joining me for thisconversation. Well, it's been a pleasure on this episode of banking ondigital growth. My pleasure precition until next time be well, do good andwash your hands. Thank you for listening to another episode of bankingon digital growth with James Robert Lay like what you hear tell a friend aboutthe podcast and leave us a review on Itunes, stitcher or spotify, andsubscribe, while you're there to get even more practical, andproventinsights that can guide you and your financial brand along your digitalgrowth journey visit, www dot, digital growth, dotcom to get a preview ofJames Robert's upcoming book banking on Digital Growth, a strategic marketingmanifesto to save financial brands inside you'll find a strategicblueprint, framed Heroun, twelve key areas of thocus that empower you toconfidently generate ten times more n loans and deposits. Until next time bewell and do good.

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (149)